The 3 Biggest Differences In Paid vs. Organic Searches

In today’s world of business, your online presence is a big part of whether or not you will succeed. This is true no matter what size your business is and what stage of development it may be in. Search engines are how consumers find products and services to buy as well as search for information. How your brand is located and found online plays a huge role in moving your business forward. There are multiple ways to build your presence online in relation to the search engines. These ways include paid and organic advertising methods.

Both paid advertising and organic advertising are geared towards building your brand and presence online. Both are done in an effort to increase your online visibility and gain more traffic. However, both of these strategies are used very differently. Below are some of the top differences between organic and paid searches for online marketing.

Organic Searches

When your website is listed after a person types in a word or search term into the search engine box, this is a result of organic search results. Search engines such as Google list websites in order of relevancy and popularity in relation to the words or search phrases that were entered into the search box. Other factors are included in how a search engine lists the top pages when a user searches, however.

Search Engine Optimization

SEO, or search engine optimization, is the use of various methods to help search engines find and rank your website when connected to certain terms or phrases that are paired with your site. There are numerous factors that influence how well your website will rank. There are many efforts that a business can do to rank their website higher in the search results. These efforts include the following:

•Content- One of the best ways to get your website ranked well in the search engine using organic search methods is through having unique, high-quality content on your site. The more focused on your brand the content is using focused keywords, the better.

•Coding- The back end of a website also has a lot to do with how well your website will rank organically. Things like alt-tags, meta descriptions and other HTML codes will help your website rank better organically.

•Layout- How your site is laid out can also be important. A website needs to load fast and be easy to read. These things gain search engine rankings easier.

•Back Links And Customer Reviews- Outside of your actual website, other things like back links and customer reviews can affect your search engine rankings.

Paid Search Marketing

Paid search results are different from organic ones because you pay for each ad that is posted. These ads are sometimes referred to as pay-per-click advertising and search engine marketing. These ads will show up in the top spots of the search engine’s results.

•Paid Search Ads- Like the SEO strategies with organic searches, PPC advertising is used to get visibility for your business and website. Paid searches are based around bidding on the opportunity to have your website and description displayed on the top results of the major search engines.

•Elements Of Paid Search Ads- While organic searches are a bit more of a passive way to rank your website, paid searches are different and have more of a call-to-action with them. These ads are placed directly for the users to see and are very targeted to specific keywords and phrases typed into the search engines. When business owners pay for their ads, they will supply specific keywords and phrases for their ads to be seen with when searched for by users.

•Benefits Of Paid Search Marketing– The main benefit of using paid search results compared to organic is that your website can be seen by a customer the very instant they are searching for your product or service. In this way, you can drive more targeted traffic to your website very quickly. The method of paid searches, when done correctly, can have the biggest impact on your business to ensure the right traffic is visiting your site and buying your products and services.

There are benefits to both organic and paid search marketing efforts. When each is done correctly, they both lead to more visibility and success for your online business. Contact us today to find out more information about both of these options and to learn more about the marketing services we offer.