The 3 Biggest Differences In Paid vs. Organic Searches

Paid vs. Organic Searches DifferencesIn today’s world of business, your online presence is a big part of whether or not you will succeed. This is true no matter what size your business is and what stage of development it may be in. Search engines are how consumers find products and services to buy as well as search for information. How your brand is located and found online plays a huge role in moving your business forward. There are multiple ways to build your presence online in relation to the search engines. These ways include paid and organic advertising methods.

Both paid advertising and organic advertising are geared towards building your brand and presence online. Both are done in an effort to increase your online visibility and gain more traffic. However, both of these strategies are used very differently. Below are some of the top differences between organic and paid searches for online marketing.

Organic Searches

When your website is listed after a person types in a word or search term into the search engine box, this is a result of organic search results. Search engines such as Google list websites in order of relevancy and popularity in relation to the words or search phrases that were entered into the search box. Other factors are included in how a search engine lists the top pages when a user searches, however.

Search Engine Optimization

SEO, or search engine optimization, is the use of various methods to help search engines find and rank your website when connected to certain terms or phrases that are paired with your site. There are numerous factors that influence how well your website will rank. There are many efforts that a business can do to rank their website higher in the search results. These efforts include the following:

•Content- One of the best ways to get your website ranked well in the search engine using organic search methods is through having unique, high-quality content on your site. The more focused on your brand the content is using focused keywords, the better.

•Coding- The back end of a website also has a lot to do with how well your website will rank organically. Things like alt-tags, meta descriptions and other HTML codes will help your website rank better organically.

•Layout- How your site is laid out can also be important. A website needs to load fast and be easy to read. These things gain search engine rankings easier.

•Back Links And Customer Reviews- Outside of your actual website, other things like back links and customer reviews can affect your search engine rankings.

Paid Search Marketing

Paid search results are different from organic ones because you pay for each ad that is posted. These ads are sometimes referred to as pay-per-click advertising and search engine marketing. These ads will show up in the top spots of the search engine’s results.

•Paid Search Ads- Like the SEO strategies with organic searches, PPC advertising is used to get visibility for your business and website. Paid searches are based around bidding on the opportunity to have your website and description displayed on the top results of the major search engines.

•Elements Of Paid Search Ads- While organic searches are a bit more of a passive way to rank your website, paid searches are different and have more of a call-to-action with them. These ads are placed directly for the users to see and are very targeted to specific keywords and phrases typed into the search engines. When business owners pay for their ads, they will supply specific keywords and phrases for their ads to be seen with when searched for by users.

•Benefits Of Paid Search Marketing– The main benefit of using paid search results compared to organic is that your website can be seen by a customer the very instant they are searching for your product or service. In this way, you can drive more targeted traffic to your website very quickly. The method of paid searches, when done correctly, can have the biggest impact on your business to ensure the right traffic is visiting your site and buying your products and services.

There are benefits to both organic and paid search marketing efforts. When each is done correctly, they both lead to more visibility and success for your online business. Contact us today to find out more information about both of these options and to learn more about the marketing services we offer.

With over 15 years of marketing experience I have helped over 1,000 businesses amplify their customer base. I have spent the man hours to make sure every one of my clients have had a positive experience. I take the time to sit and get to know every company I work with on a personal level. I started this company to put qualified leads in front of the companies who are looking for them. The Website Marketing Company headquarters in Orlando, FL. 32803 services clients across the country.

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15:13 02 Jun 18
These people are awesome guiding me through how to make my website more popular and it did just that! I would recommend them to anybody
Mackenzie Thatcher
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17:58 02 Jun 18
SEO takes patience and Website Marketing Company, has proven they know what they are doing! Not only am I receiving business inquiries from referrals, but now from people searching on Google! Huge THANK YOU
Taylor Lakes
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18:27 19 Feb 18
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Mike Moon
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01:21 15 Mar 17
Perfect Job . I love the site that they built as well as their input as far as SEO goes. Not only that, I asked for the site and it was complete within a week. AMAZING!!!
Stephanie Lennon
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23:28 08 May 17
really nice service, made me a nice looking, easy to use, user friendly website for my travel blogs. really enjoy the style they used. thank you!
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22:29 19 Jun 18
Your marketing has been amazing. Thanks for elevating us!
Jonathan Weber
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01:35 15 Jul 18
Thank you for improving our SEO. You were upfront (which is more than i can say from our last agency) and honest. Thank you for pointing out the mistakes our last agency made using tactics frowned upon by Google and getting us back on the right track. 7 months with you guys has been better than the last year and a half with 2 other agencies.
Love Ruth
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I am glad i found you sooner rather than later our PPC spend was out of control and yall helped me increase sales while decreasing spend. I knew something wasn't right and yall quickly turned it around. I'm not going to try and do the "marketing" stuff on my own anymore.
Thomas A. Dahl
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Thank you to Kyle and his team for their hard work and dedication. Kyle literally spent the first 3 months being my main point of contact and he is the CEO! With a large budget like we spend its nice to know the owner of the company is available to take my calls and meet with me. He was in the office everyday we dropped in and our new account manager Ryan is just as good! The positive ROI has been amazing and i can't wait to bring my new start up on board from the begining when it launches in December of 2018.
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Top notch customer service and very knowledgeable when it comes to PPC marketing. Austin is our PPC account manager and he is always available to take my call. Our business has tripled sales over the last 5 months. I highley reccomend you contact them the consultation was free and they are very laid back and not some huge 500+ employee agency that never has time for you.
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Social media is what we came for and we have not been disappointed! Jessica has been great and keeps us informed on trends and makes great content
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We needed an Orlando marketing agency that could meet the daily needs of our company and we have met our match made in heaven. Website Marketing Company has not only done what we hired them to do but they have exceeded our expectations. Friendly staff and its right down the road from our Orlando office which makes it convenient.
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08:29 04 Jan 19
This company was originally helping us with our SEO and website improvements, but they have now progressed into assisting us with our social media presence. I was completely oblivious to how effective social media can be for leveraging new customers. Over the past few months, they have been very successful in attracting and influencing new customers and building our organic presence. I’ve learned a lot about the right and wrong ways to improve our business thanks to Mike and the marketing team. Thank you for your honesty, transparency, and guidance! I look forward to a continued and prosperous partnership between the both of us. Best Regards,Angel
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They have catapulted my maid cleaning business to new heights! Excellent customer service, response times, and professionalism from everyone on the staff. Whenever I’ve had a question about something, it has been answered promptly and transparently. I feel like I’m in good hands with this company. I would recommend them wholeheartedly if you’re running a local business! Cheers to SUCCESS!
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