3 Reasons A Mobile Friendly Website Is Important

It’s getting difficult to find businesses without websites, and launching a website is now considered a critical part of starting a business. However, it’s easy to overlook important aspects of website design, and many businesses fail to test their sites on mobile devices. Here are three reasons why having a mobile friendly website is critical for competing in the modern business environment.

Reaching Mobile Devices

Too often, business owners assume that mobile devices constitute only a small portion of their customer bases. In reality, mobile internet access is often surpassing desktop and laptop access, and this trend is only expected to continue over the years. People aren’t only using mobile devices while away from home; many are using smartphones and tablets to access websites while relaxing on the couch. If your website doesn’t load on mobile devices, users might look elsewhere. It’s also important to provide a mobile friendly interface as a page that takes too long to load, or one that’s difficult to navigate on a small screen, might lead to frustration and lost customers.

Search Engine Results

Where your website ranks on popular search engines matters as few users scroll past the first results that pop up. Search engines weigh a wide range of metrics to rank websites, and performance on mobile devices factors into these algorithms. Even if few of your customers find your website on a mobile device, far fewer will find it on desktops and laptops if Google ranks you website lower based on poor mobile performance. Furthermore, the effort it takes to make a mobile website also makes your site easier to read for search engine algorithms, and these incidental optimizations can make a significant difference. So-called responsive web development focuses on making websites that look great on devices of all sizes. The extra coding required is worth it for the potential benefits across all devices.

Showing a Commitment to Quality

Many business owners spend a considerable amount of time on branding and communication, but some don’t apply this diligence to their websites. When you have an excellent mobile website, you show current and potential customers that you care about details. Professionalism is important when trying to attract customers, and having a website that performs poorly on mobile devices gives visitors an unprofessional experience they might attribute to your company as a whole. Business websites don’t need to be complex to have a positive impact on visitors, but they have to be clear and easy to understand. By putting in the effort to provide a great mobile experience, you send a strong message to potential customers.

While mobile devices aren’t likely to completely replace laptops and desktops in the foreseeable future, they continue to become more popular; business owners need to take note. Furthermore, it’s important to understand how many people operate. Instead of looking up a business only while at home, many people look for businesses while running errands. By taking the time to ensure that your website works well with mobile devices of all sizes, you can impress potential customers and drive more business.

Contact us today for a free evaluation of your website and let us help you achieve your goal of reaching every potential customer possible.