3 Tips On Link Building

People often overlook link building. They mainly focus on creating content and other search engine optimization strategies. In order to increase your search rankings, you must put more focus on building links. You have to get out of the comfort of your website and begin to interact with other online sources. Here are some useful link building strategies to help you get started.

Use Infographics to Get More Links

Most people only recognize guest blogging as a perfect way to get links. Infographics can also help you build quality links in a way you cannot imagine. The process of getting links using infographics is the same as the one used in guest blogging. However, there is an extra step you need to take to get more links. This extra step is based on the fact that some web owners will attach your infographics and fail to give you a link at the same time. You need to contact such web owners and ask them to give you a link.

In order to get the link you deserve, you must get a copy of the file where all your infographics are hosted. Note, you must get the actual png and jpg files rather than the URLs. You can get this by right-clicking on the infographics and selecting “Copy Image URL”. After that, go to Google Images and look for the camera symbol located at the right end of the search box. Paste the copied URL and click search. You will get results of web pages that have matching images. Go to these pages and see if there are links pointing back to your website. If you find no link, then drop a quick email to the page owner asking him to add a link to the original source of the content.

Create Quality Content

You need to create quality content. The content should provide useful information to the readers. If your readers like it, they will most likely share it with friends, spreading if farther across the internet. Add social media buttons at the bottom or top of the content to make it easier to share.

Also, participate in creating collaborative content to help you get more links. Creating a collaborative content will enable you to use the expertise of other influencers to create a high-quality content. Such content will go viral, enabling you to earn more links and social shares. Also, the people you collaborate with have their own platforms and audiences, which will generate even more links. It is also worth mentioning that when creating content, you need to include keywords for search engine optimization.

Be Locally Involved

You need to get links from local organizations that give out awards or run contests. Your local chamber of commerce, for instance, has some programs that give awards to best-performing businesses in the community. If you happen to get an award or even a nomination for an award, you will get backlinks that have a stronger influence on local searches. You will also gain recognition and brand visibility in front of a highly targeted audience.

Apart from qualifying for awards and nominations, you need to be involved in activities affecting your local community and build offline relationships. Doing so will help you develop local links as more businesses in the area recognize your involvement. Some of the ways you can get involved include making donations to local charity organizations, organizing sporting events, participating in trade fairs, starting local scholarships of high school and college students, partnering with local journalists or creating a group or club related to your industry.

Parting Shot

Link building is challenging. It requires hard work, commitment, patience and resilience. If you are not ready for the highly engaging work that comes along with this, you may not succeed. Start today using the tips discussed above, and you will reap a lot of benefits in the weeks, months or even years to come.