3 Ways An Orlando Marketing Agency Can Boost Your Sales

Hundreds, if not thousands, of companies find their way online every single day. These companies do not even have to be in your industry to compete with you. The noise created by companies outside of your industry can be just as distracting as the content and the ads your direct competition puts out.

Attention spans are getting shorter as well. A study from Microsoft shows that the average person now has an attention span that is literally shorter than a goldfish. This is due to the incredible amount of choice that we all have from our digital devices. This choice also ensures a lower rate of loyalty from your customers regardless of the quality of your products.

Yes, you need help if you are going to build and maintain any kind of longstanding relationship with your customers. Marketing is probably not your core competency. Even with this in mind, you may be able to create a viral video or stay up late for a few weeks and blitz social media. Will you, however, be able to do this on a continuous basis? Do you have the manpower, the patience and the skill?

The answer to these questions is probably a “no.” That is perfectly fine. Even the biggest companies in the world, including Facebook and Google, have help in their marketing. Keep in mind these are companies that build income streams from serving as advertising platforms for the rest of the Internet. Yes, marketing companies need marketing companies to help them market.

If you are an up and coming company in the busy town of Orlando, you face even more competition from the local talent. There is virtually no way that you can keep up with a sustained marketing campaign and serve your customers on a day to day basis.

What exactly can an Orlando marketing agency do for you? Let’s take a look.

Specialization in Orlando Florida

Hiring the right marketing agency in Orlando, Florida, will give your in house staff the ability to specialize in their core competencies. This is especially important in small or medium sized businesses. In most cases, companies at this scale need their employees to wear multiple hats. It is one thing to have multiple skill sets. It is quite another to force your employees to stay up nights dealing with problems that they are not trained to deal with. There is quite a difference here, and company morale will suffer if you do not handle the situation correctly.

The main duty of executives in any company is the proper delegation of responsibility. Many executives make the mistake of delegating all of this responsibility in house. When you expand your thinking to include expert third party teams, especially in marketing, you give your in house employees more power to improve company efficiency.

Higher Cost Efficiency in Orlando Florida

Speaking of efficiency, your company likely has the ability to improve yours. When you outsource your marketing to a qualified Orlando specialist, you give your marketing tasks to people who can accomplish them faster. Higher efficiency means more time for experimentation and expansion. When your company can expand, it can innovate. When your company innovates, it gets a much better bottom line.

You can hire a full team of specialists for the same price as you hire one in house generalist. How? The overhead costs for a single in house employee are substantial. Insurance, training, intake, floor space and other costs keep you in the red until your new employee produces. You will also be paying for the days that you do not need your new employee, and your new employee may also take sick days. When sales slow down, why are you still paying a full time marketing person? Pull back when you need to and expand when you need to – hire a marketing agency that can scale with you in real time.

Cutting Edge Tech

Can you be sure that you are using the latest tools for your marketing campaign if you do not have the time to research them? New technology makes its way into the market quietly and quickly. When you hire a great Orlando agency, you hire people who are looking for these things 24 hours a day, seven days a week. They have already subscribed to the marketing newsletters. They are already friends with the innovators in the industry. You could cultivate these relationships and read these newsletters, but you probably would not have time to do anything else.

The result of studying an industry as a specialty is an ability to see things well ahead of the mainstream curve. Your Orlando agency will be introducing you to new technology in real time. Otherwise, you may have to hear about it when your competition uses it against you. You may not even be able to identify the new tech unless one of them lets it slip in a blog interview.

The three advantages above are far from the only reasons that you should hire an Orlando agency to help your cause. However, they are definitely enough to think about, especially if you are looking to sell a new product or expand your overall brand. Give yourself the ability to play with the big boys. Find out exactly how powerful you can become with the right marketing partner on your side in Orlando. Contact us to see how we can start improving your ROI today.