3 Ways Video Marketing Can Help Website SEO

By now you surely understand that video marketing is a trend that continues to grow. More companies and individuals are making fresh video content than ever before. However, what some may not understand quite as well is that this form of marketing has a secondary benefit in that it helps your website SEO.

There is a multitude of positive benefits that videos bring to a website. In fact, the advantages are so significant that almost all companies are incorporating video into their web development and social media campaigns. It makes perfect sense that savvy SEOs also routinely leverage the power of this rich media.

Videos Reduce the Bounce Rate of Web Pages

Where video excels is end-user engagement. Visitors who land on a site watch videos and discover more interest in the brand. Search engines love the idea of a low bounce rate because it signals that the results they provide are right. The customer stays on the page because they’re finding what they imagined when they did their search in the first place.

Videos also improve time spent on site and other key metrics that search engine engineers favor. Web pages that have high bounce rates and short visitor duration have a more terrible time holding a ranking than do pages from a site that offers an in-depth content experience that includes videos.

People Are More Likely to Click on Video Content

High click-through rates from the SERPs page is another robust indicator that a page matches the searcher’s intent. Videos, in general, have a higher CTR than alternatives on the search results pages. This dominance will help that page move up in the rankings because a lot of people are choosing it ahead of competitor’s pages.

It seems evident that if people love videos more and select them from a list of results more than alternatives, video content has a significant correlation with improved SEO efforts. Video marketers understand how important great thumbnails are because the best ones attract a lot of clicks. If you’re ready to produce compelling videos, expect to see a boost to all the pages you place them on.

Giving people what they want is the best and most direct way to drive visits. You can’t just optimize for search engines and expect amazing results. Instead, the most impressive results come from the work you do that answers people’s questions and solves their problem better than competing content. Once you have that level of quality, attracting high CTR, above average engagement, and perfect SEO is a given. You won’t have to obsess over search engine updates because you offer a resource others won’t beat.

Videos Attract Backlinks

Backlinks remain a crucial element for rankings and videos attract their share of them. Since people love videos, it makes sense that they’re likely to share them on social networks and to create direct links to them from web pages. This type of social love and organic backlink building has a powerful impact on search engine prominence.

It may take more effort to produce a high-quality video than a text web page. However, it’s smart to spend this time because it results in luring in the sort of top backlinks needed to establish a substantial presence in the SERPs. Videos are also an excellent way to present information. An active call to action in a video is a fantastic way to increase the conversion rate for your website.

Natural backlink building coupled with premium user engagement proves that a website has what it takes to deliver a top user experience. Search engines are now very concerned about what users think and feel about the sites they prefer.

Old school methods of asking others for backlinks or buying them on sites just doesn’t work anymore. The links that influence rankings the most come from heavily-trafficked, authoritative web pages. They transfer authority and engaged visitors. Over time, these backlinks move the target pages way up in the rankings, ensuring a positive ROI for years to come.

You’re Never Too Late to Increase Your Reach with Videos

When you add up all the benefits of video marketing, you soon realize why it’s a luxury you cannot afford to live without any longer. Videos that you upload to social media websites builds excellent sources of referrals. YouTube, for instance, allows links in their description field that drive targeted visitors to your landing pages. That’s a big help for driving visitors.

Video content can be put on your website or published on the famous social networks. What matters most is that the audience matches your demographics so that you’re posting to an audience that can become your customers. Start with what you have and begin the process of making videos. If you want help, many third-party companies will help with production, or who can help you build an audience once you have some made.

You don’t need a lot of equipment to produce excellent video content. In fact, many people use iPhones to handle all of their YouTube production needs. It helps if you know a bit out video editing and production, but if you don’t, finding such help will not be a chore. Video marketing professionals understand not only the core elements of building traffic from videos, but they also understand how a cohesive strategy will allow you to get the SEO results you expect also. Contact us for more information on video production and marketing.