3 Ways Video Marketing Can Help Website SEO

3 Ways Video Marketing Can Help Website SEOBy now you surely understand that video marketing is a trend that continues to grow. More companies and individuals are making fresh video content than ever before. However, what some may not understand quite as well is that this form of marketing has a secondary benefit in that it helps your website SEO.

There is a multitude of positive benefits that videos bring to a website. In fact, the advantages are so significant that almost all companies are incorporating video into their web development and social media campaigns. It makes perfect sense that savvy SEOs also routinely leverage the power of this rich media.

Videos Reduce the Bounce Rate of Web Pages

Where video excels is end-user engagement. Visitors who land on a site watch videos and discover more interest in the brand. Search engines love the idea of a low bounce rate because it signals that the results they provide are right. The customer stays on the page because they’re finding what they imagined when they did their search in the first place.

Videos also improve time spent on site and other key metrics that search engine engineers favor. Web pages that have high bounce rates and short visitor duration have a more terrible time holding a ranking than do pages from a site that offers an in-depth content experience that includes videos.

People Are More Likely to Click on Video Content

High click-through rates from the SERPs page is another robust indicator that a page matches the searcher’s intent. Videos, in general, have a higher CTR than alternatives on the search results pages. This dominance will help that page move up in the rankings because a lot of people are choosing it ahead of competitor’s pages.

It seems evident that if people love videos more and select them from a list of results more than alternatives, video content has a significant correlation with improved SEO efforts. Video marketers understand how important great thumbnails are because the best ones attract a lot of clicks. If you’re ready to produce compelling videos, expect to see a boost to all the pages you place them on.

Giving people what they want is the best and most direct way to drive visits. You can’t just optimize for search engines and expect amazing results. Instead, the most impressive results come from the work you do that answers people’s questions and solves their problem better than competing content. Once you have that level of quality, attracting high CTR, above average engagement, and perfect SEO is a given. You won’t have to obsess over search engine updates because you offer a resource others won’t beat.

Videos Attract Backlinks

Backlinks remain a crucial element for rankings and videos attract their share of them. Since people love videos, it makes sense that they’re likely to share them on social networks and to create direct links to them from web pages. This type of social love and organic backlink building has a powerful impact on search engine prominence.

It may take more effort to produce a high-quality video than a text web page. However, it’s smart to spend this time because it results in luring in the sort of top backlinks needed to establish a substantial presence in the SERPs. Videos are also an excellent way to present information. An active call to action in a video is a fantastic way to increase the conversion rate for your website.

Natural backlink building coupled with premium user engagement proves that a website has what it takes to deliver a top user experience. Search engines are now very concerned about what users think and feel about the sites they prefer.

Old school methods of asking others for backlinks or buying them on sites just doesn’t work anymore. The links that influence rankings the most come from heavily-trafficked, authoritative web pages. They transfer authority and engaged visitors. Over time, these backlinks move the target pages way up in the rankings, ensuring a positive ROI for years to come.

You’re Never Too Late to Increase Your Reach with Videos

When you add up all the benefits of video marketing, you soon realize why it’s a luxury you cannot afford to live without any longer. Videos that you upload to social media websites builds excellent sources of referrals. YouTube, for instance, allows links in their description field that drive targeted visitors to your landing pages. That’s a big help for driving visitors.

Video content can be put on your website or published on the famous social networks. What matters most is that the audience matches your demographics so that you’re posting to an audience that can become your customers. Start with what you have and begin the process of making videos. If you want help, many third-party companies will help with production, or who can help you build an audience once you have some made.

You don’t need a lot of equipment to produce excellent video content. In fact, many people use iPhones to handle all of their YouTube production needs. It helps if you know a bit out video editing and production, but if you don’t, finding such help will not be a chore. Video marketing professionals understand not only the core elements of building traffic from videos, but they also understand how a cohesive strategy will allow you to get the SEO results you expect also. Contact us for more information on video production and marketing.

With over 15 years of marketing experience I have helped over 1,000 businesses amplify their customer base. I have spent the man hours to make sure every one of my clients have had a positive experience. I take the time to sit and get to know every company I work with on a personal level. I started this company to put qualified leads in front of the companies who are looking for them. The Website Marketing Company headquarters in Orlando, FL. 32803 services clients across the country.

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We are an Orlando Florida marketing agency with a focus on helping our customers achieve great results across several key areas.We work with clients across the country.

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We offer professional Orlando SEO, PPC, and Social Media services that help websites increase their organic traffic drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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Helped guide me to make my website professional and personal so my clients could see my business higher on SEO rating! Very helpful would use again
Matt Montgomery
Matt Montgomery
15:13 02 Jun 18
These people are awesome guiding me through how to make my website more popular and it did just that! I would recommend them to anybody
Mackenzie Thatcher
Mackenzie Thatcher
17:58 02 Jun 18
SEO takes patience and Website Marketing Company, has proven they know what they are doing! Not only am I receiving business inquiries from referrals, but now from people searching on Google! Huge THANK YOU
Taylor Lakes
Taylor Lakes
18:27 19 Feb 18
The seo rankings we have been receiving have been amazing switching companies to you has already paid off. The old adage of you get what you pay for is absolutely true! Roi is up and the changes you suggested have paid off. Thanks. I'll be recommending
Mike Moon
Mike Moon
01:21 15 Mar 17
Perfect Job . I love the site that they built as well as their input as far as SEO goes. Not only that, I asked for the site and it was complete within a week. AMAZING!!!
Stephanie Lennon
Stephanie Lennon
23:28 08 May 17
really nice service, made me a nice looking, easy to use, user friendly website for my travel blogs. really enjoy the style they used. thank you!
Edgar Rellis
Edgar Rellis
22:29 19 Jun 18
Your marketing has been amazing. Thanks for elevating us!
Jonathan Weber
Jonathan Weber
01:35 15 Jul 18
Thank you for improving our SEO. You were upfront (which is more than i can say from our last agency) and honest. Thank you for pointing out the mistakes our last agency made using tactics frowned upon by Google and getting us back on the right track. 7 months with you guys has been better than the last year and a half with 2 other agencies.
Love Ruth
Love Ruth
05:01 05 Oct 18
I am glad i found you sooner rather than later our PPC spend was out of control and yall helped me increase sales while decreasing spend. I knew something wasn't right and yall quickly turned it around. I'm not going to try and do the "marketing" stuff on my own anymore.
Thomas A. Dahl
Thomas A. Dahl
15:12 09 Oct 18
Thank you to Kyle and his team for their hard work and dedication. Kyle literally spent the first 3 months being my main point of contact and he is the CEO! With a large budget like we spend its nice to know the owner of the company is available to take my calls and meet with me. He was in the office everyday we dropped in and our new account manager Ryan is just as good! The positive ROI has been amazing and i can't wait to bring my new start up on board from the begining when it launches in December of 2018.
Stanley Taylor
Stanley Taylor
05:43 13 Oct 18
Very pleased with the work. WMC has kept in constant communication with me about any changes, and although marketing requires a lot of patience, they have been putting 110% into their work with exceptional professionalism.This makes me feel like I am part of the family. Shout out to Kyle and Jess for making things happen. Jess is phenomenal.
Jose Miguel De La Cruz
Jose Miguel De La Cruz
18:40 25 Oct 18
Top notch customer service and very knowledgeable when it comes to PPC marketing. Austin is our PPC account manager and he is always available to take my call. Our business has tripled sales over the last 5 months. I highley reccomend you contact them the consultation was free and they are very laid back and not some huge 500+ employee agency that never has time for you.
Steven Elmore
Steven Elmore
19:55 25 Oct 18
Website marketing company has done a great job managing our social media accounts. They provide us with the content to review ahead of time and explain in easy to understand terms on why they post and when they post. We have seen our social media presence jump 300% this month
Alice North
Alice North
05:25 07 Nov 18
Social media is what we came for and we have not been disappointed! Jessica has been great and keeps us informed on trends and makes great content
Amanda Spence
Amanda Spence
08:10 11 Nov 18
We needed an Orlando marketing agency that could meet the daily needs of our company and we have met our match made in heaven. Website Marketing Company has not only done what we hired them to do but they have exceeded our expectations. Friendly staff and its right down the road from our Orlando office which makes it convenient.
Elisha Love
Elisha Love
13:32 02 Jan 19
We went through 4 "marketing agencies" before we finally had results with Website Marketing Company. All agencies are not created equal and we learned you get what you pay for. Other agencies locked us into a contract and charged extra fees we were not aware of before signing up. All of that is a thing of the past now with y'all. You were upfront and honest, no extra fees, no contracts and i feel at home. Prompt replies to my emails and a detailed breakdown in easy to understand language.
Alison Wilson
Alison Wilson
09:56 03 Jan 19
Our business has significantly improved due to the marketing strategy that you implemented. We even had a last minute change that needed to be made and we were able to call our account manager Austin on Christmas and he had the changes implemented the same same day! Thats customer service and can't wait wait for 2019.
Chapman C.
Chapman C.
08:29 04 Jan 19
This company was originally helping us with our SEO and website improvements, but they have now progressed into assisting us with our social media presence. I was completely oblivious to how effective social media can be for leveraging new customers. Over the past few months, they have been very successful in attracting and influencing new customers and building our organic presence. I’ve learned a lot about the right and wrong ways to improve our business thanks to Mike and the marketing team. Thank you for your honesty, transparency, and guidance! I look forward to a continued and prosperous partnership between the both of us. Best Regards,Angel
Angel Turner
Angel Turner
19:22 17 Jan 19
They have catapulted my maid cleaning business to new heights! Excellent customer service, response times, and professionalism from everyone on the staff. Whenever I’ve had a question about something, it has been answered promptly and transparently. I feel like I’m in good hands with this company. I would recommend them wholeheartedly if you’re running a local business! Cheers to SUCCESS!
Isabella Ramirez
Isabella Ramirez
02:24 24 Jan 19
I have a very busy schedule. Therefore, I do not like to spend my free time hassling my marketing company for updates regarding work I’m paying for. I had that issue with a few other marketing companies before finally migrating over to this company. They are organized and it shows because my status report at the end of the month is always detailed and pinpoints exactly what kind of results were achieved during that specific month. So far, they haven’t missed a month. My SEO has drastically improved and I’m looking forward to running more campaigns as they continue to prove they are capable. Special thanks to Austin and Peter for being consistent and personable to do business with.
Ryan Jefferson
Ryan Jefferson
01:48 24 Jan 19
If you’re looking to explode your rankings, this is the right company for the job. I own a dog sitting business and I’m partnered with corporate partners like Rover, but despite that, I knew my business could be improved even more. I handle my own social media marketing, so I really only needed this company for Google ranking purposes. They skyrocketed me to the number 5 position in my niche and city in just 2 weeks. I was probably on the 3rd or 4th page before that, so they really worked their magic. What’s crazy to me is, this is JUST the beginning of what my business’s rankings are capable of!
Davon Phoenix
Davon Phoenix
20:51 24 Jan 19
Jess made us feel right at home with the way she handles social media marketing. She explains things well and gets results which at the end of the day is all that matters. We highly reccommend her for social media!
Melendez Mary
Melendez Mary
09:39 30 Jan 19
Great Orlando marketing agency. Quick to do a marketing analysis on our company and send over the proposal. No contracts which is awesome. didn't try and oversell us services we didn’t want.
Mark Bilodeau
Mark Bilodeau
04:37 21 Feb 19
Best investment i have made in my company was going with this marketing agency. Jess has been super helpful and Pete is great with websites.
Jan Spencer
Jan Spencer
15:23 14 Mar 19
Shyanne is my account manager and she has been doing a good job answering my questions and keeping me in the loop about our social media management. I will be recommending to other business owners i know.
Dean Dietrich
Dean Dietrich
15:58 18 Mar 19
Walked into your office and the huge wall mural you guys made yourself caught my eye. I could see the creativity instantly and thats why I went with you for our logo design. Quick turn around time and just what we wanted
Rebecca Diaz
Rebecca Diaz
15:29 25 Mar 19
Peter has been great in the whole design process of our new website. Keeps us up to date and lets us take peaks at the progress when we drop by. Cant wait to see the end result!!
Lydia Turner
Lydia Turner
14:56 26 Mar 19
No sleezy salesman here. Your presentation was solid and there was no pressure to sign. i like that there are no contracts which is hard to find in a marketing agency now a days. 1 year in and i wouldn’t give you guys up for the world
Thomas Arnold
Thomas Arnold
13:32 07 Apr 19
Website Marketing has done a great job helping our local orlando business gain traction. They handle our social media accounts and our Google ads. They have improved our ROI and continue to bring us an incredible amount of leads. There communication is key and they are easy to get ahold of and their Orlando office is really nice. We feel at home, Thank you.
Josef Yanez
Josef Yanez
16:52 18 May 19
Highly recommended!! Jess and Austin are amazing account managers and have been working with our company for over 3 years. They must not have a high employee turn over rate because we have been able to talk to them for the past 3 years and that speaks volumes to their knowledge of not only our business but the marketing agency as well. I am looking forward to continued success and sorry it took us 3 years to get to writing this review.
Jenise Fehribach
Jenise Fehribach
15:14 20 May 19
Jess made us feel comfortable with the way she handles social media marketing. She explains things well and gets results which at the end of the day is all that matters. We will recommend her for social media!
Hunt Daron
Hunt Daron
15:33 05 Jun 19
You guys are doing a great job on our Ecommerce marketing! Thank you for helping out a local Orlando business achieve success
kitty keychain
kitty keychain
16:48 25 Jun 19
Great marketing results for my roofing company. Easy to get a hold of and no hidden fees
Anabel Carpenter
Anabel Carpenter
14:33 12 Mar 19