When we look at the SEO business, we look at a business that is full of trends. As Google makes changes to its algorithms, page owners flock from one ‘easy’ fix to the next, hoping to get the most for their SEO dollar. While these trends come and go, one thing that has never changed is that on-page optimization is important. On page optimization not only makes your site more reader friendly, but it satisfies search algorithms, helps prevent high bounce rates, and even helps you to convert more readers into customers. There’s a reason why on page optimization has been the one aspect of SEO that has never stopped being important.
SEO Is Human-First
No matter what you think about SEO, you’ve got admit that it has changed over the last few years. While you used to be able to stuff keywords and play around with tags, today’s market requires that you please your human readers first. On-page optimization now means making a page that’s going to attract real people and keep them on your page. Without optimization, you’ll find yourself ignored by potential customers and eventually forced out of the top rankings no matter how much attention you’ve paid to your other SEO projects.
Machines Still Read the Page
While human readers matter, there’s still the matter of the crawlers. If you don’t optimize your page, Google’s not going to know how to rank you. You can fill it with great content, but if that content is not optimized it’s not going to count for much in the algorithm. Taking some time to optimize your page is going to make it easier for your page to be indexed – without taking that time, though, you can be sure that your page won’t pique the interest of Google’s all-important program.
Dealing with Bounce
Looking at optimization from the human perspective again, it’s clear that an optimized page is also one that people will want to visit. You’ll provide new content that is delivered in a way that people can actually read, and this will help you to keep readers on your page longer. This, in turn, will help you to reduce the rate of bounce away from your page and thus satisfy one of the criteria that will keep you at the top of the page rankings. On-page optimization isn’t always easy, but it’s worth doing if it keeps customers on your site.
Conversion Depends on Your Page
Simply put, an optimized page is a page that makes you money. If you don’t optimize your page properly, you can’t expect people to find you. Once they’re on your site, you’ll need to satisfy their needs in order to encourage them to spend money. When we look at a web page, we don’t look for clever tags or great keywords – we look for a page that is designed to help us get what we want. With a little bit of optimization, a page can quickly become a valuable tool in helping convert casual browsers into real, paying customers.
If you want to get more visitors, rank higher, and eventually make more sales, you’ll need to optimize your on-page content. While you should certainly spend time on all aspects of SEO, don’t let your pages fall to the side. Other trends in SEO will come and go, but creating great web pages will always be useful. Let us help you to create the kind of pages you need and help you to bring in the customers that you need the most.
With over 15 years of marketing experience I have helped over 1,000 businesses amplify their customer base. I have spent the man hours to make sure every one of my clients have had a positive experience. I take the time to sit and get to know every company I work with on a personal level. I started this company to put qualified leads in front of the companies who are looking for them. The Website Marketing Company headquarters in Orlando, FL. 32803 services clients across the country.
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