4 Reasons Why Hiring An Agency Is Better Than DIY Marketing

Why You Should Get Advice From a Marketing Consultant

As a person who owns a small business, works for a larger company, or is trying to build your own brand, you know that you can generate more income by sourcing a steady stream of new clients. One of your core marketing strategies should remain increasing new traffic to your website through search engine marketing. In marketing to web searchers, please assume that you’ll be competing with many businesses. Some of the most successful freelancers and business owners will reach national audiences rather than regional or local audiences through digital marketing. They get the opportunity to deliver customized financial advice to their busy clients. What they need is not the DIY approach. They need an agency with all of the supports built in to help them succeed and to have the content ready to meet their audiences needs. Here are 4 reasons why hiring a digital marketing agency is better than the DIY marketing approach:

1. Get the Support You Need.
We know that freelancers, business consultants, and entrepreneurs need agency support because, like most businesses, you work in a 24-hours-a-day profession. It’s just like running your own restaurant or hotel. People can call you at all hours of the day and night with problems and they expect immediate solutions. The marketplace that the modern Internet provides to businesses in every industry must be leveraged to connect you with people who need your services. For example, a digital marketing agency knows the strategies such as building your blog or website content to fit the needs of the new field of semantic search.

2. You Need Content to Fit the Latest Search Algorithms.
As a small business owner or consultant, you may be affiliated with a larger brand. You may be an independent franchisee or contractor, and you may not understand the need for search engine marketing. Think of Google robots that crawl every website around the Internet 24 hours per day and then update the massive search engine database with the latest information. Google robots are programmed to locate specific information about each website they crawl. Websites may be owned by persons, companies, government agencies, or other types of organizations. If these robots don’t find the information they seek on a business website (such as updates in content that the company has made within the last few days), they are programmed to make decisions based on their lack of findings. Your company’s website, for example, can go down in Google search engine rankings because your latest content is outdated. What’s more, your rankings can drop because your direct competitors have posted more SEO-optimized content this week and moved ahead of you in rankings for the same keyword phrases.

3. You Don’t Understand How Search Engine Content is Being Processed Differently Now.

We know that hiring an outsourced provider is a big decision. It’s not enough to try to use online tutorials and templates to set up your own website and blog. Gone are the days when a cookie-cutter site will be enough to get your online business presence established and to connect appropriately with digital audiences. Furthermore, it won’t be enough to populate such a site with static content. You need a marketing agency because now businesses must maintain both traditional websites and mobile-friendly websites to rank in Google and Bing. Their robots are now using algorithms to find different types of information when they crawl websites using the concepts of semantic search. We like this explanation of semantic search from Aleh Barysevich in the Search Engine Journal.

“The goal of semantic search is for search engines to understand natural language queries better. So if a user asks Google ‘what’s it rated?’ and they’re standing in front of a French bistro, ideally Google would be able to know that in this context ‘it’ refers to the bistro and the searcher wants to know a star rating.”

4. Without Hiring an Agency, You Won’t Know How to Boost Leads Using the Latest Trends.
With the DIY marketing approach, you are relying on others for marketing advice. They are writing articles about how small business owners can follow trends after they are months or years old. If that’s your method, then you’re obviously not leveraging trends while they’re hot. When you get serious about hiring an agency with its internal marketing consultants on staff, then you will get the professional knowledge on your side. You will work with plenty of people who know how to boost leads from online searches. Your online marketing strategy will only use the trends that relate to your business and your current capacity to handle more business. Digital marketing agency experts know how to optimize your content to fit the current research on Internet search phrases. They ensure that all of your site content is optimized with the right keyword phrases. Otherwise, your company’s online presence will get lost in the vast digital marketplace. You can post content that will inform people searching for personalized business advice while including those phrases that have the most potential to boost your rankings, but you don’t have the time. You need to work with people who can do it for you using effective content strategies.

Growing a business through digital marketing strategies can take some time. It doesn’t always happen fast enough to get those profit checks coming in as fast as you need them to so you can support yourself and your family. When you’re serious about digital marketing, you must be able to get your website to rank higher with the search engines, which relies on SEO and SEM approaches. However, there are other businesses out there that have been doing it longer, and they aren’t going to give up their rankings that easily. Meanwhile, when hiring an agency, if you want to target more inbound leads through efficient SEO strategies, you are outsourcing the work and then you get to focus on the core activities in your small business. You don’t have to spend all that time learning how to move up in the search engines because that’s what agencies do best.