Most businesses and organizations are well-aware of the importance of having a professional online presence. In fact, designing a website may be one of the first steps entrepreneurs take when preparing to launch a new business. Consumers today regularly use the Internet to conduct research and to make buying decisions, so you simply must have a website in order to compete in your marketplace. Those holds true regardless of the industry you are in or who your target audience is. In your effort to keep costs under control, you may be looking at DIY website design software and wondering if you can create a great online presence yourself. While a do it yourself website is a possibility that may initially save you money, it should be avoided. In fact, there are five good reasons why you should not design your own website.
Your Website May Be Nothing More Than a Placeholder or Online Business Card
Everyone has visited various websites that are truly advanced and customized, and they have also visited websites that are simply one or two pages with minimal information. When you think about your own impressions of businesses with minimal websites that you have visited yourself, you can see why they are insufficient. Your customers want to know more about your products, services, business history and more when they visit your website. Therefore, a website that is little more than an online business card will essentially be ineffective for your business. More than that, it can turn potential customers away from your business. In this way, it can actually cost your business money rather than help you to make money.
Your Website May Lack SEO Features
Whether you take the time to create a DIY website or you pay to have it professionally designed, you understandably want it to be visible to your audience. This means that it must be easily located through online searches for relevant keywords, and it must rank high in those searches. A professionally-designed website will have built-in SEO features to generate superior search results and to boost visibility. Keep in mind that there is far more involved in effective SEO implementation than simply selecting keywords and placing them in your online text. You must have a comprehensive SEO strategy implemented in your website for the best results.
Your Website May Not Make a Professional First Impression on Customers
Customers who are unfamiliar with your business will make a snap judgment about how successful and reputable your business is based in large part on your website design. A DIY website unfortunately often lacks the successful, prominent image that a professional website design can make for you. You only get one chance to make a fabulous first online impression, so you need to ensure that the impression you make is a positive one.
Your Website May Lack Customization Features
Many businesses will benefit from having customization features built into their website. This may include built-in analytical tools, a shopping cart feature, a pop-up chat feature and more. DIY design software typically does not off these and other customization options in them, and professional design services are required for high-end customization.
Your Website May Not Be Mobile-Friendly
Many consumers conduct searches through their smartphones or tablets. However, do it yourself website design software programs often only create standard websites designed for use on large screens. In addition, they often do not have geo-specific features built into them that are beneficial for a mobile audience. You need your website to be mobile-friendly in order to benefit your mobile customers, and professional services can assist with this.
At first glance, it makes sense to devote your own time and energy into learning how to use a new software program and trying to create a wonderful website for your business. However, you can see that even with the best effort and the most advanced design program, your do-it-yourself design efforts likely will fall short in several key areas. The reality is that professional website designers add true value to the end result that can benefit your business for years to come. While you do have to pay more for professional design services, you can recoup this cost many times over through the benefits of an exceptional website for your business or organization.
Contact us today to find out just how affordable a new website is. We take out all the hassle of trying to figure out what needs to be done in order to be successful. We are recognized as a top Florida Web Design Agency on DesignRush
With over 15 years of marketing experience I have helped over 1,000 businesses amplify their customer base. I have spent the man hours to make sure every one of my clients have had a positive experience. I take the time to sit and get to know every company I work with on a personal level. I started this company to put qualified leads in front of the companies who are looking for them. The Website Marketing Company headquarters in Orlando, FL. 32803 services clients across the country.
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