Although having a great business idea helps, what’s most important to the success of your business is your marketing efforts. You need to be able to get your business in front of the right audience and show them the benefits of choosing your products or services.
The good news is that you can market your business more effectively than ever when you invest in online marketing. If you follow the right strategy, you’ll drive traffic to your business and convert a solid percentage of that traffic into paying customers.
Why should you invest in digital marketing over more traditional marketing methods? Here are five of the most important reasons.
1. Almost Every Consumer Shops Online
You need to market your business where the consumers are, and there’s no better place in that regard than online. In 2014, 87.7 percent of adults living in the United States and Canada were online, and that number has only grown since then. Of those with internet access, 97 percent use it for shopping.
There’s simply no other marketing method where you could reach such a large portion of adults. Almost everybody in the United States uses the internet on their computers and smartphones.
2. It Allows You to Target a Specific Audience
Want to market to people in a specific age range? Or are you targeting people in a certain location, or income range or all of the above? Digital marketing allows you to do just that.
When you run ads on social media networks, you can often set every detail as far as who you want to see your ads is concerned. With search engine ads, you can target specific keywords that fit the demographic you want. Online marketing gives you the ability to target specific audiences in a way that other marketing options don’t.
3. It’s Less Expensive than Traditional Marketing Methods
No business has an unlimited marketing budget, and if you own a small business, it’s especially important that you make the most of every dollar you spend on marketing. That’s easier to do when you’re marketing your business online, because it’s far more cost-effective than traditional methods.
HubSpot ran a study finding that when businesses focused on online, inbound marketing tactics, they saved 61 percent on their cost per lead when compared to traditional methods. Think about how many more customers you can reach when every lead is costing you less than half of what it normally would.
4. You Can Measure All Your Results
It’s not that it’s difficult to measure the results of traditional marketing methods. You can get an idea of your return on investment (ROI), but the information that’s available is far more limited and will take longer to obtain.
This is another area where marketing your business online makes all the difference. You can track your results in real-time instead of waiting days or weeks to see how a campaign is doing, and there is all kinds of valuable information available thanks to analytics tools. You can see the click-through rate (CTR) for a social media ad, then check how long visitors spent on your site on average, how many pages they looked at and much more.
5. It Helps You Communicate with Your Audience
Connections are more important than ever. Consumers tune out when businesses try to market to them. They want communication to be a two-way street where they talk to the business and vice versa.
Traditional marketing methods don’t allow for this, but online marketing does. With content marketing through a business blog, you can interact with readers in the comments. Social media marketing gives you an opportunity to connect directly with your audience through comments, shares and likes. It helps you build that connection, which is vital for gaining and keeping a customer’s business.
Need some help marketing your business online? WebsiteMarketing.co is a full service digital marketing agency that can handle the heavy lifting for you. This includes building a positive reputation for your brand online, conversion-rate optimization (CRO), search-engine optimization (SEO) that will get you on the first page of the Google results and all the analytics you need to hone your marketing. Get in touch today for a free quote on any of the services your business needs.
With over 15 years of marketing experience I have helped over 1,000 businesses amplify their customer base. I have spent the man hours to make sure every one of my clients have had a positive experience. I take the time to sit and get to know every company I work with on a personal level. I started this company to put qualified leads in front of the companies who are looking for them. The Website Marketing Company headquarters in Orlando, FL. 32803 services clients across the country.
About us and this blog
We are an Orlando Florida marketing agency with a focus on helping our customers achieve great results across several key areas.We work with clients across the country.
Request a free quote
We offer professional Orlando SEO, PPC, and Social Media services that help websites increase their organic traffic drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Subscribe to our newsletter!
More from our blog
See all posts
