5 Internet Marketing Trends For 2017

Internet marketing budgets continue to increase, and new trends arising in the marketing industry, marketers should make foresighted plans, use approaches above their competitors, and expect progressive changes. There are at least five major trends that many marketing professionals will employ in 2017 as they continue to invent new strategies.
1. The Augmented reality
The augmented reality is where Internet marketers use computer-generated programs such as video, GPS data, graphics, and sound. They use the computer to modify the reality of products to attract more potential customers. This also includes use of augmented reality to integrate video and print marketing. The method enhances the previewing of products where customers can see product packaging contents without opening it. It also helps in selection of goods through a kiosk or from a catalog. The marketers can use the scanned images of the product to provide information including customization options.
2. Live Video Streaming
There is high demand from the social media users for immediate content that gives more details of the product. The fast growing Internet and mobile devices have made video live streaming a trend with more platforms and applications. Marketers, therefore, are not left behind as they also take advantage of such online marketing strategies. Streaming video allows the brands to connect customers with the seller, and give users a chance to participate in telling the stories of the brands in the form of video reviews. The strategies involved here include Q&A, customer support, special announcements, interviews, product introductions, partner-hosted streams, and live events.
3. Data Visualization Tools
Marketing professionals rely on data to quantify information showing the customers what they buy, at what time, and why they decided to do so. This has been a challenging task before the advent of Internet marketing. With Internet technology, however, marketers can now enter, interpret and analyze large data within a short time. Therefore, 2017 will include more sophisticated methods that allow visualization of data and the need for analysis will increase.
4. Niche Internet Marketing
The Internet has transformed the way customers buy products by creating a unique culture of unlimited demand with multiple options. With this trend, the bulk of sales has moved to goods that can be purchased within a short time. Niche online marketing focuses on giving the marketers the skills needed to identify, research, and make use of the arising opportunities. They need to efficiently create websites for their niche markets and make them financially productive before proceeding to the upcoming opportunities.
5. Emergence of Paid Advertising on Social Media
Marketers are using the social media to advertise their products, now more than ever. Although this approach was thought to be ineffective at first, more adverts on these platforms are now attracting more users compared to other ways of advertising. The increasing number of social media users will continue to attract more opportunities for marketing through this platform.
Marketing trends thorough the Internet enables marketers and salespeople to give consumers informative and entertaining content. Increasing competition has seen innovators and market leaders develop new strategies for engaging their customers. The trends will continue shifting as users and competitors grow. For more information on how to optimize web marketing trends, please check our services at Website Marketing Company.