5 Reasons You Should Be Advertising On Facebook

Social media and the digital world are quickly changing people’s lives, including the lives of businesses and companies. In this day and age, it’s vital to understand how and why to advertise on social media. With over millions of users online, all of them potential customers, Facebook becomes an easy advertising platform. Here are five reasons you should be advertising on Facebook.

Build Trust
A business who keeps to themselves and remains mysterious can seem shady and untrustworthy to customers. Around 81% of customers search for a website for additional information before they make a purchase or visit a store in person. In addition, they also look towards social media for brands and businesses with products they can trust. If your business and products have a lot of “likes” or “thumbs up” on Facebook, then potential customers understand that a lot of people are satisfied with them. This is how your business can become trustworthy through Facebook.

Free Advertising
Advertising online can be a bit expensive, but social media platforms like Facebook make it easy, simple, and above all free. It’s completely free to post ad images on your Facebook’s page, wall, and status. Using these tools, you can run promotions, contests, and even post images of your business’s products and services. Any customers who are following your business’s Facebook page will receive a direct feed of promotions and sales, which all works as completely free Facebook advertising. You can also offer exclusive discounts, coupons, and promotions on your Facebook page for popularity and gain trust from customers. Running exclusive offer and discount codes also help you keep track of who is actually viewing the Facebook page. You can also use Facebook advertising in addition to your regular online ads as a boost in customer traffic.

Extra Information
Most customers are satisfied with the basic information posted on a business’s website. What if your website is leaving out information they are searching for on your products and services? This is where Facebook comes in and fills in the blanks for them. Customers don’t always leave reviews on business websites, but will more than likely talk about a product they loved on their social media page, particularly Facebook. Posting pictures and sharing customer reviews on your business’s Facebook page will help customers get a better understanding of your products and services. Any questions they have will get answered through images and reviews.

Reach Difficult Demographics
As of current, the most difficult demographics to reach are millennials and the elderly. Luckily, these two demographics use social media, in particular, Facebook. Hundreds of millions of users check their Facebook feed daily, which is where your business has a chance to reach out to them. Millennials and the elderly like products and services that are popular on social media. Businesses with a lot of “likes” look hip and trustworthy to them, especially if they become trending. If your products become trending on Facebook, millennials will go out of their way to purchase them and post across various social media platforms.

Power in Enthusiastic Customers
The most valuable form of advertising is through an enthusiastic customer who loves your business and their products. These customers can serve as product ambassadors and free advertising to potentially thousands of followers and social circles. You can usually find these types of customers on Facebook. They will leave dozens of reviews and “likes” on your products and posts, boosting your popularity and trustworthiness. Treat these customers well publically through Facebook in front of others. Give them a customized treatment through free samples of products. This will make your business look great in front of potential customers. They will quickly understand that you value their voice and take pride in your customer service.

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