Google voice search was launched in 2002, and after 15 years, the intelligent voice-activated personal assistants are still dominating the market. Even though, there are various ways via which using voice is reshaping the application of SEO. With several activated apps currently in the market, the voice search is becoming the quickest growing kind of search. According to Google statistics, 41% of adults and 55% of teens utilize Google voice search application more than once every single day. Even as the trend is increasing, it is vital to know why the voice search ought to become a priority in SEOs.
1. Changing of Keyword Optimisation
A voice query and a written search query greatly differ. Since keyword research is a pillar component of flourishing search engine optimization, and should be done in the right way to attract both users for written and search using voice. Thus, it should entail content optimization with long tail keywords. It is the questions or statements used during search like “What is SEO marketing” etc. Short tail keywords are still crucial but with the rise of Google voice search, both tail keywords are vital for searching.
2. Increase in Search Competition
With the addition of search voice utilization, the method of search is becoming a vital instrument for SEOs thus giving any business a higher priority to get its content seen online. Other Google competitors also have been introducing similar tools thus making sure users who use search tools are not left out when finding their search. The increase in search is influencing the search marketing due to following reasons:
• Aiming for direct answers
• Answering the most popular relevant questions
• Search results getting affected by semantic context
• Making the search process more efficient and quicker
3. Making Schema Mark-Up A Priority
It is a vital HTML add-on that assists search engines to read the context of your data. That will make your site to get read by the search engine which will boost your rankings and extend the opportunity of the most crucial outcomes popping for searching. The search usage is witnessing unprecedented growth with the assistant apparatuses leading the way. And the ability to use voice recognition seems to uniquely satisfy some valuable consumer needs that would support continued use and growth of the medium. The capability to utilize voice recognition uniquely satisfies different valuable consumer necessities hence supporting continued growth and use of the medium. Some users state the main reasons they use search utility is when they find their vision or hands occupied.
4. FAQ Pages Are Currently a Great SEO Tactic
Mostly searching results for voice start with the 5 W’s or 10 W’s – where, when, what, why and how. It is normally hard to incorporate these naturally in core pages, and that is the reason FAQ pages are so handy! You can do some long tail research for keyword and strategize on how to put down your answers in a conversational tone before publishing them on your website FAQ page. Google has a key advantage of unmatched dominance and aptitude in the search. The manner in which people interact with queries versus voice search is changing with time. Users are leaving out the traditional way and at the same time competitors are doing their best to attract the attention of their content.
5. Integrating Your Local Business with Website Apps
Searching using voice is becoming so popular as currently you can find every result of your search online. I see it easier when you get your find results for “pizza takeaway in that hotel or City you specify”. By building and optimizing your listings such as “Just Eat for restaurants” on Google among other common apps, you can benefit from the technology applied by such apps. It is clear that using voice is turning out into a huge game player within the SEO world. Thus, website owners should get ready and make their sites friendly with the natural conversational contexts that are key as the trend is anticipated to go up.
With over 15 years of marketing experience I have helped over 1,000 businesses amplify their customer base. I have spent the man hours to make sure every one of my clients have had a positive experience. I take the time to sit and get to know every company I work with on a personal level. I started this company to put qualified leads in front of the companies who are looking for them. The Website Marketing Company headquarters in Orlando, FL. 32803 services clients across the country.
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