5 Techniques to Improve Your Social Media

social media tipsHaving at least one social media account is important for businesses. But being on all social media platforms can really get your brand out in front of a much larger audience. When potential customers want to know about your products and services, they are likely to first check for information on these social platforms. Therefore, you must seriously take into account methods for improving your presence on the platforms you currently use.

Provide Clear Identifying Information
If your business goes by a nickname, that doesn’t make it easy for browsers to find you on these types of media accounts. In other words, visitors may not know if your business is actually the one that they are looking for. Clear identifying information is crucial. Furthermore, you must ensure that the contact information, including the address, phone number and email address, is correct; failure to do so could mean that interested parties can’t find or contact you. A number of accounts for businesses list the incorrect hours. While it may seem like a minor detail, you’re likely to find some negative reviews online when your business does not open at the time that your pages state that it does.

Respond to Inquiries
Some people like to talk on the phone, but this mode of communication is one that has been slowly decreasing in popularity for years. When people have questions about your business, they may send a message to your social media account. In the event that this inquiry goes unanswered, you may lose the customers. Having a person or team of people responsible for addressing inquiries sent through messages is a necessity. Also, you should work to improve the alacrity with which responses are sent. Consider how individuals use these platforms. They might be looking for a business that they want to go to later on in the day or a few days from that point. Therefore, if they don’t receive a response for several days or a week, you may have also lost the opportunity to turn them into customers.

Update Regularly
The point of having such an account is to encourage people to visit it, interact with the page and to generate sales. If consumers are constantly going to your accounts only to find that they haven’t been updated, they are probably going to eventually stop visiting. In a world that relies so heavily on these tools, you should aim to update at least once per day. Depending upon the members of your target audience and what the concept of your business is, that number could vary, but it is a decent place to start.

Encourage Sharing of Material
When you post information on your media accounts, you have the opportunity to turn viewers into advertisers. If they share what you posted, all of their contacts on the account also have the opportunity to see it. In order for this process to start, you may need to encourage it. Let followers and readers know that it is okay for them to share this information on their own pages. They may not feel comfortable doing so unless you approve the move. Keep in mind that you can use this technique in a variety of ways. For example, you could ask followers to share information about a new product that is coming out soon or about an event that your company is hosting.

Upload Pictures and Videos
Written content and engagement with your followers are two important parts of using these platforms, but visitors also want to see what your business is like. For example, they may want to know if the seating at your eatery is of ample size for the group with which they would like to visit. They may also want to know what your products look like. On top of that, they may want to get a sense of what they would like to purchase and browsing items online gives them the opportunity to do that. Videos allow visitors to see how your products and services function in reality.

These types of platforms have a tremendous amount of utility to offer to your businesses. However, it’s not just about having a presence on them. You must evaluate and edit your current efforts to determine if you can take any steps to make your presence even stronger.

Contact us today to see how our social media team can help your business not only engage but grow your brand awareness today

With over 15 years of marketing experience I have helped over 1,000 businesses amplify their customer base. I have spent the man hours to make sure every one of my clients have had a positive experience. I take the time to sit and get to know every company I work with on a personal level. I started this company to put qualified leads in front of the companies who are looking for them. The Website Marketing Company headquarters in Orlando, FL. 32803 services clients across the country.

About us and this blog

We are a digital marketing agency with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO and PPC services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts
Helped guide me to make my website professional and personal so my clients could see my business higher on SEO rating! Very helpful would use again
Matt Montgomery
Matt Montgomery
15:13 02 Jun 18
These people are awesome guiding me through how to make my website more popular and it did just that! I would recommend them to anybody
Mackenzie Thatcher
Mackenzie Thatcher
17:58 02 Jun 18
SEO takes patience and Website Marketing Company, has proven they know what they are doing! Not only am I receiving business inquiries from referrals, but now from people searching on Google! Huge THANK YOU
Taylor Lakes
Taylor Lakes
18:27 19 Feb 18
The seo rankings we have been receiving have been amazing switching companies to you has already paid off. The old adage of you get what you pay for is absolutely true! Roi is up and the changes you suggested have paid off. Thanks. I'll be recommending
Mike Moon
Mike Moon
01:21 15 Mar 17
Perfect Job . I love the site that they built as well as their input as far as SEO goes. Not only that, I asked for the site and it was complete within a week. AMAZING!!!
Stephanie Lennon
Stephanie Lennon
23:28 08 May 17
really nice service, made me a nice looking, easy to use, user friendly website for my travel blogs. really enjoy the style they used. thank you!
Edgar Rellis
Edgar Rellis
22:29 19 Jun 18
Your marketing has been amazing. Thanks for elevating us!
Jonathan Weber
Jonathan Weber
01:35 15 Jul 18
Thank you for improving our SEO. You were upfront (which is more than i can say from our last agency) and honest. Thank you for pointing out the mistakes our last agency made using tactics frowned upon by Google and getting us back on the right track. 7 months with you guys has been better than the last year and a half with 2 other agencies.
Love Ruth
Love Ruth
05:01 05 Oct 18
I am glad i found you sooner rather than later our PPC spend was out of control and yall helped me increase sales while decreasing spend. I knew something wasn't right and yall quickly turned it around. I'm not going to try and do the "marketing" stuff on my own anymore.
Thomas A. Dahl
Thomas A. Dahl
15:12 09 Oct 18
Thank you to Kyle and his team for their hard work and dedication. Kyle literally spent the first 3 months being my main point of contact and he is the CEO! With a large budget like we spend its nice to know the owner of the company is available to take my calls and meet with me. He was in the office everyday we dropped in and our new account manager Ryan is just as good! The positive ROI has been amazing and i can't wait to bring my new start up on board from the begining when it launches in December of 2018.
Stanley Taylor
Stanley Taylor
05:43 13 Oct 18
Very pleased with the work. WMC has kept in constant communication with me about any changes, and although marketing requires a lot of patience, they have been putting 110% into their work with exceptional professionalism.This makes me feel like I am part of the family. Shout out to Kyle and Jess for making things happen. Jess is phenomenal.
Jose Miguel De La Cruz
Jose Miguel De La Cruz
18:40 25 Oct 18
Top notch customer service and very knowledgeable when it comes to PPC marketing. Austin is our PPC account manager and he is always available to take my call. Our business has tripled sales over the last 5 months. I highley reccomend you contact them the consultation was free and they are very laid back and not some huge 500+ employee agency that never has time for you.
Steven Elmore
Steven Elmore
19:55 25 Oct 18
Website marketing company has done a great job managing our social media accounts. They provide us with the content to review ahead of time and explain in easy to understand terms on why they post and when they post. We have seen our social media presence jump 300% this month
Alice North
Alice North
05:25 07 Nov 18
Social media is what we came for and we have not been disappointed! Jessica has been great and keeps us informed on trends and makes great content
Amanda Spence
Amanda Spence
08:10 11 Nov 18
We needed an Orlando marketing agency that could meet the daily needs of our company and we have met our match made in heaven. Website Marketing Company has not only done what we hired them to do but they have exceeded our expectations. Friendly staff and its right down the road from our Orlando office which makes it convenient.
Elisha Love
Elisha Love
13:32 02 Jan 19
We went through 4 "marketing agencies" before we finally had results with Website Marketing Company. All agencies are not created equal and we learned you get what you pay for. Other agencies locked us into a contract and charged extra fees we were not aware of before signing up. All of that is a thing of the past now with y'all. You were upfront and honest, no extra fees, no contracts and i feel at home. Prompt replies to my emails and a detailed breakdown in easy to understand language.
Alison Wilson
Alison Wilson
09:56 03 Jan 19
Our business has significantly improved due to the marketing strategy that you implemented. We even had a last minute change that needed to be made and we were able to call our account manager Austin on Christmas and he had the changes implemented the same same day! Thats customer service and can't wait wait for 2019.
Chapman C.
Chapman C.
08:29 04 Jan 19
This company was originally helping us with our SEO and website improvements, but they have now progressed into assisting us with our social media presence. I was completely oblivious to how effective social media can be for leveraging new customers. Over the past few months, they have been very successful in attracting and influencing new customers and building our organic presence. I’ve learned a lot about the right and wrong ways to improve our business thanks to Mike and the marketing team. Thank you for your honesty, transparency, and guidance! I look forward to a continued and prosperous partnership between the both of us. Best Regards,Angel
Angel Turner
Angel Turner
19:22 17 Jan 19
They have catapulted my maid cleaning business to new heights! Excellent customer service, response times, and professionalism from everyone on the staff. Whenever I’ve had a question about something, it has been answered promptly and transparently. I feel like I’m in good hands with this company. I would recommend them wholeheartedly if you’re running a local business! Cheers to SUCCESS!
Isabella Ramirez
Isabella Ramirez
02:24 24 Jan 19
I have a very busy schedule. Therefore, I do not like to spend my free time hassling my marketing company for updates regarding work I’m paying for. I had that issue with a few other marketing companies before finally migrating over to this company. They are organized and it shows because my status report at the end of the month is always detailed and pinpoints exactly what kind of results were achieved during that specific month. So far, they haven’t missed a month. My SEO has drastically improved and I’m looking forward to running more campaigns as they continue to prove they are capable. Special thanks to Austin and Peter for being consistent and personable to do business with.
Ryan Jefferson
Ryan Jefferson
01:48 24 Jan 19
If you’re looking to explode your rankings, this is the right company for the job. I own a dog sitting business and I’m partnered with corporate partners like Rover, but despite that, I knew my business could be improved even more. I handle my own social media marketing, so I really only needed this company for Google ranking purposes. They skyrocketed me to the number 5 position in my niche and city in just 2 weeks. I was probably on the 3rd or 4th page before that, so they really worked their magic. What’s crazy to me is, this is JUST the beginning of what my business’s rankings are capable of!
Davon Phoenix
Davon Phoenix
20:51 24 Jan 19
Jess made us feel right at home with the way she handles social media marketing. She explains things well and gets results which at the end of the day is all that matters. We highly reccommend her for social media!
Melendez Mary
Melendez Mary
09:39 30 Jan 19