5 Techniques to Improve Your Social Media

Having at least one social media account is important for businesses. But being on all social media platforms can really get your brand out in front of a much larger audience. When potential customers want to know about your products and services, they are likely to first check for information on these social platforms. Therefore, you must seriously take into account methods for improving your presence on the platforms you currently use.

Provide Clear Identifying Information
If your business goes by a nickname, that doesn’t make it easy for browsers to find you on these types of media accounts. In other words, visitors may not know if your business is actually the one that they are looking for. Clear identifying information is crucial. Furthermore, you must ensure that the contact information, including the address, phone number and email address, is correct; failure to do so could mean that interested parties can’t find or contact you. A number of accounts for businesses list the incorrect hours. While it may seem like a minor detail, you’re likely to find some negative reviews online when your business does not open at the time that your pages state that it does.

Respond to Inquiries
Some people like to talk on the phone, but this mode of communication is one that has been slowly decreasing in popularity for years. When people have questions about your business, they may send a message to your social media account. In the event that this inquiry goes unanswered, you may lose the customers. Having a person or team of people responsible for addressing inquiries sent through messages is a necessity. Also, you should work to improve the alacrity with which responses are sent. Consider how individuals use these platforms. They might be looking for a business that they want to go to later on in the day or a few days from that point. Therefore, if they don’t receive a response for several days or a week, you may have also lost the opportunity to turn them into customers.

Update Regularly
The point of having such an account is to encourage people to visit it, interact with the page and to generate sales. If consumers are constantly going to your accounts only to find that they haven’t been updated, they are probably going to eventually stop visiting. In a world that relies so heavily on these tools, you should aim to update at least once per day. Depending upon the members of your target audience and what the concept of your business is, that number could vary, but it is a decent place to start.

Encourage Sharing of Material
When you post information on your media accounts, you have the opportunity to turn viewers into advertisers. If they share what you posted, all of their contacts on the account also have the opportunity to see it. In order for this process to start, you may need to encourage it. Let followers and readers know that it is okay for them to share this information on their own pages. They may not feel comfortable doing so unless you approve the move. Keep in mind that you can use this technique in a variety of ways. For example, you could ask followers to share information about a new product that is coming out soon or about an event that your company is hosting.

Upload Pictures and Videos
Written content and engagement with your followers are two important parts of using these platforms, but visitors also want to see what your business is like. For example, they may want to know if the seating at your eatery is of ample size for the group with which they would like to visit. They may also want to know what your products look like. On top of that, they may want to get a sense of what they would like to purchase and browsing items online gives them the opportunity to do that. Videos allow visitors to see how your products and services function in reality.

These types of platforms have a tremendous amount of utility to offer to your businesses. However, it’s not just about having a presence on them. You must evaluate and edit your current efforts to determine if you can take any steps to make your presence even stronger.

Contact us today to see how our social media team can help your business not only engage but grow your brand awareness today