5 Things You Should Do After Launching A Business Website

In the competitive online marketplace, it can be hard to gain traction and get your business in front of your potential customers. So when your business launches their website, you want to make sure that you are doing everything possible to make your business succeed. Whether it’s designer jeans or designer genes, your company should follow these principles in order to succeed.

1. Social Media Outreach

Nowadays, all of the excitement and motion in the marketplace is in the social media frontier. While a bio-tech company might not need a Snapchat account, reaching out to customers via social media is an essential trait of a successful business, be it brick and mortar retail or an online-only operation. While Facebook advertisements and banner ads are a popular choice, the effective company will reach deeper and know how to connect with the communities that will be buying their products. For instance, many firms have found an audience on Reddit and other forums, where they can offer direct interactions with their potential buyers, offer exclusive discounts and build excitement around their product.

2. Customize Website Design

People might not notice a well-designed website; however, they will notice a poorly designed site. A stock website template may look presentable, but subtle tweaks and personalization ( a custom logo, a unique color scheme) will help build brand recognition and entice potential buyers.

A well-designed website will also perform better on SEO metrics, and there are many firms that can help with this work. The basics can be done with a few hours of study, and are proven to generate positive returns. A plethora of tutorials break down these specifics, and many a marketer have made a career in search engine optimization. While these tweaks are important, content comes first. A flashy website with nothing to say won’t get far.

3. Track Analytics

In order to improve something, we must first measure it. Therefore, it is imperative that your business has key analytics and metrics in mind while making decisions about the web site and broader marketing strategy. Is revenue the goal? Perhaps your business is trying to gain as many users as possible. Whatever the goal may be, the business must have this goal in mind or they will surely miss the mark.

4. Back-up the Data

Nothing is worse than seeing hours of work lost in a server crash or similar tragedy. Save yourself the headache and panic by backing up all website information and work.

5. Check Mobile Compatibility

More and more consumers are accessing the internet through their cell phones as their primary access point, and brands need to be aware of this while designing their websites. If your site can’t be cleanly and easily navigated on all mobile platforms, then consumers won’t bother to try the product. Avoid this easy mistake and make sure that your website can be viewed on Android, Apple, and other mobile formats.

These tips will help your business website catch the eyes of potential consumers, and hopefully convert them into paying customers. While there is no silver bullet, these suggestions will help guide your business through launch and into scalable success. With a strong social media presence, a focus on chosen metrics and a mobile-friendly web site design, your firm stands a much better chance at making inroads into the crowded and lucrative online marketplace.