6 Basic Steps To Video Marketing

In the digital age where client attention spans are short and decision times are even shorter, video marketing is one of the most effective forms of marketing you can use. Now that so many people have smart phones and data speeds capable of streaming media, viewers are watching videos more than ever. Statistics show that using videos is one of the most effective ways to sell your product or to get people to recognize your brand. If your company does not have a video marketing campaign as part of its overall marketing strategy, it is time to prove your company is forward-thinking and innovative.

Video marketing takes many forms and the form you choose will depend on your company’s goals. There are many ways that video marketing can serve your company. Of course, there is basic function of advertising and selling a product or service, but video marketing can do that and so much more. You can use video marketing to create connections with your customers and establish your brand within your field. Video marketing does not have to directly sell and instead may focus on a certain aspect of your brand’s function, such as a how-to video or a video meant to entertain. Marketing is all about building a relationship with your clients, and video marketing can help strengthen that relationship.

6 Basic Steps to Video Marketing Include:

• Budget
• Story
• Make Connections
• Length
• Post
• Analysis

Below, you will find and explanation of these six basic steps to video marketing. When you are ready to develop your video marketing strategy, Website Marketing Company can help you every step of the way.

1. Budget 
As with every marketing campaign your company takes on, one of your first considerations is budget. You will need to decide how much you are willing to spend on your video marketing project. As the old saying goes, “you have to spend money to make money,” and as with any other marketing campaign, spending more will get you more. That is not to say that you have to spend an exorbitant amount, but you do want to make sure that you are producing a quality project.

While you can produce a quality video using a newer model smartphone, you will be surprised at the superior excellence you will get from professional video production equipment like a DSLR camera and a lighting kit. While you can make these purchases yourself, you can also hire a marketing firm like Website Marketing Company to make sure your videos are of the highest quality.

Even further, a professional video producer will be able to give you a higher quality product than an amateur. If you want to make sure your video is of the highest standard, consider going with a professional marketing company like Website Marketing Company.

2. Story 
Following the current marketing trends, video marketing is all about storytelling. You can display your product or service in the most appealing way possible and it still will not have the same affect on potential clients as a powerful story. If you can move your video marketing beyond just pitching a product or service to telling the story of your company, the video, and thus your company, will be more likely to resonate with your viewers.

You will want to begin by thinking of the story you want to tell and how it will connect with your company. The story your video tells should help to build and strengthen your brand, not detract from who you are as a company. When choosing your story, you also want to consider the type of clients you are trying to attract. Careful consideration of your company’s mission should yield the perfect story.

If you still find yourself struggling, a marketing firm has trained professionals to help you develop the best story to suit your brand.

3. Make Connections 
One of the most important components of video marketing is to make connections with your viewers. Just as you want to consider your prospective clients when deciding on the story you want to tell, you also want to take your clients in consideration throughout the entire process. As your entire marketing strategy should be aimed at retaining and attracting clients, your video should also be client centered. Think about the type of clients that are likely to use your brand and focus on what is important to them. If you keep your client at the center of your video marketing strategy, you are more likely to get the results you want.

There are many ways that you can engage your viewers that will benefit both you and your clients. For example, a how-to video is an easy way to help customers learn how to use your product and decrease returns or calls to customer service. Videos with a call to action get your client motivated to purchase your product or service. You may even want to make a video about products or services that go along with your most popular product to entice clients to purchase even more for your company. Giving your customers what they want by making connections through video will help grow your brand.

4. Length 
As stated above, most viewers have a short attention span. You will want to consider this in regards to the length of your video. You may be tempted to use several minutes telling your story, but you may lose a lot of your viewers halfway through, potentially before you are able to get your message across. It is important to make your video as short as possible while still retaining your message.

Many great works of art have been created under various restrictions and parameters, and as such you should see a time constraint on your video as a way for you to get creative. You may be surprised that the more you are forced to cut, the more creative you are. A shorter video can have style and an urgency that will compel your viewer.

If you are new to video marketing, you may be confused as to the best material to cut and what is essential. A professional marketing company like Website Marketing Company can help you to make a short, enticing video that will get and keep your viewers’ attention.

5. Post
Once you have your perfect video created, it is time to post it all over the web. You will begin with sharing on your company’s personal page and all connected social media. You want to make sure as many people see it as possible, so you will want to advertise on all the major social media sites and websites. While you naturally want to cover the most popular sites, you will also want to consider the demographics of your client. Do some research to discover the social media and websites they visit and make sure your video is represented there. You will want to make sure your promotion budget allocates for the most money to go to those sites.

As with all advertising, there is a sweet spot between making sure your video market gets enough traffic without bombarding people to the point that they are turned off. It can be difficult to know how much is just right when it comes to posting on social media. Your video marketing campaign will be a waste if the right people don’t see your video. An agency like Website Marketing Company has professionals who can help you determine the right sites and social media, the best times to post and how much to post.

6. Analysis 
Once your video has been posted on all the major outlets, you will then want to gather data and decide how effective your video marketing is. You need to look at a wide variety of data, such as how many people are watching your video, how many people are clicking through to your website and any increase in sales. These are just a few examples of the type of data you can get, and just as important as this data is how you can use the numbers to your advantage. This data can help you evaluate your video and decide which direction you need to take in your video marketing strategy.

The sheer amount of numbers you get may seem overwhelming at first, but the marketing experts at Website Marketing Company can help you sift through the data to find what is meaningful. They can help you strategize the best ways to continue your video marketing campaign and achieve even greater results.

Creating a video marketing strategy may seem daunting, especially if you have little experience in video production. However, video marketing is essential to keeping your company current and getting your brand out to new clients. The marketing team at Website Marketing Company can help you plan your strategy from the conception stages all the way through to the analysis phase and into making your second video. Let us help you grow your business and your brand.