6 Tips To Get The Most Out Of Email Marketing

While it’s trendy these days in marketing to focus almost exclusively on social media, the simple fact is that email marketing is still a major component of any businesses marketing efforts. An effective email marketing strategy can allow a business to enhance brand loyalty, convince customers that have left return and spanned your business overall.

Below are six powerful tips that you can use with your email campaign.

Provide Incentives 
For a successful marketing effort, it’s absolutely essential to get the email addresses of his many potential customers as you possibly can. Often, this is accomplished using a voluntary sign-up form on your business website. However, sometimes your customers will be reluctant to provide this kind of information if they’re not going to get anything in return. This is why you need to give them an incentive to sign up. This can be something as simple as access to a video or a discount coupon for their next purchase.

The simple fact is, customers get so much email from the companies they interact with that they are often very reluctant to add another series of email messages in the inbox. Also, these 70 customers recognize that an email address is a valuable asset to any company, which makes them all the more reluctant to casually part with this asset. This means you have to give them something in exchange, even if it isn’t a physical, tangible item.

Create a Newsletter 
The real power and effectiveness of email marketing comes with frequent use. Just sending out an occasional message about new offers for updates isn’t always enough. While these emails can have some value, email really hits its stride when you use it to ensure that your business is maintaining an important place in your customer’s thoughts. This is the advantage of a regular newsletter.

While you might think this would take a good deal of time and effort, using a template and address list makes it easy to maintain regular contact with your customers. Newsletters don’t have to provide tremendously important news either. Just provide enough to get your readers attention so as to justify the time they will spend reading. And if you don’t have much to say about your specific company, just talk about overall industry trends.

Make Things Personal 
One extremely valuable part of email promotion push is personalization. The reason this is so important is that personalization allows your specific email to stand out from the crowd. As pointed out above, most people receive a ton of emails from businesses on a daily basis. The vast majority of these messages will ultimately be deleted without being read.

On the other hand, when you send out a personalized email message the recipient will be much more likely to Baxley notice it and read it. In addition, these personalize messages will have a much greater impact on a customer – or potential customer. Studies have revealed that 80% of people are far more likely to purchase an item or a service if the email they get takes into account their specific shopping behaviors and preferences.

When people receive a personalized email, they get the impression that your business actually cares about their concerns and interests as individuals, rather than viewing them as a random list of names you pulled out of a database. Of course, the truth is that it takes solid data collection and analytics to achieve this kind of personalization. This is why you need to gather as much information about your customers as possible. This will allow you to customize your email messages and your offers to suit particular demographics or individuals.

Stress Calls to Action 
Your calls to action should be a central part of any email effort. Although your marketing message should focus on maintaining a solid relationship with customers, it’s also an excellent opportunity to try to make a sale. Including calls to action is vital for accomplishing this, since it guides the reader toward your goal of making a sale. Without such prompting, many readers will simply proceed to their other daily activities, which represents a missed opportunity.

A call to action does not have to be blatantly direct request that they buy something from you. A call to action can simply be encouraging a reader to revisit the business website. Or you might ask the reader to share some of the contents of a newsletter on their Twitter or Facebook account. But apart from the content including your call to action, you need to carefully consider its placement in the message. It should be very prominent in the email, rather than being drowned out by a lot of other content and images. Readers should see the call action and understand what you want them to do.

Think about Timing 
One of the most effective things you can do to enhance your marketing is to choose just the right time for sending out your emails. Tying your business emails to a particular holiday or season can make them much more appealing to readers than any kind of generic or formulaic message. If your retailer, this is especially important during the Christmas season, since a very large percentage of retail sales takes place during this time.

Give yourself plenty of time to create these email marketing campaigns. A carefully developed and laid out plan can result in a significant bump in your business’s email marketing metrics. On the other hand, a haphazard and badly thought out connection to the season or holiday is unlikely to have a significant impact on your business’s bottom line.

Don’t Forget Mobile Devices 
These days, people have become virtually inseparable from their mobile devices. This is something you need to think about when creating an email marketing plan. Many of your customers are going to be reading emails on their tablets for phones, rather than on a laptop or desktop. This particular trend is going to become even more, and in the future, which means you don’t want to ignore these mobile users.

The reason this matters is because the average person reads emails very differently on a handheld device than they do on a laptop or desktop. For instance, because a smartphone has a much smaller screen size, less text will be readable in any given point, making it more likely that the recipient will simply stop reading and delete your message before getting all the way through it. This in turn means that the subject line and the first line of your email needs to really grab their attention.

This also indicates that you should focus on brevity in your marketing effort. A short, interesting subject line is more likely to get read by the recipient than a long, somewhat boring one. Get the point across as quickly and as clearly as possible. Think of your email messages as lures to draw customers to your business website, rather than a place to relate a lot of information.