7 Reasons To Use A Marketing Agency

7 reasons to hire a orlando marketing agencyIf you haven’t noticed, the requirements for marketing your business have drastically changed in the past few years. It’s difficult enough running a business and making sure that you’ve got an adequate amount of cash flow each month and your employees know what they’re doing.

Now, you’ve got to handle blogging, social media, PPC, email and SEO. With all these extra online marketing tasks, it may be difficult to know where to get started. Fortunately, a digital marketing agency can help.

By hiring a digital agency, you can focus on running your business. You’ll work with experts and cut down your overall costs. Digital agencies also have the ability to provide you with new ideas. They offer measurable results and have the tools to handle all types of online marketing tasks.

Focusing On Your Operations 

Outsourcing your online marketing requirements usually makes more sense than attempting to create an in-house team to handle your needs. The time that you will end up spending on finding just the right individuals can be used much more efficiently if it’s directed towards running your business. Your expertise lies in handling daily operations, not directing PPC or email campaigns.

By hiring an agency, your only job is to communicate your goals with them and create a strategy to get it done within a specific timeframe. You won’t have to worry about managing an online marketing team or training them. All of your online marketing requirements are handled by an agency that has expertise and experience in the online marketing world. This allows you to focus on your operations and make sure that your overall business is running at peak performance.

You Are Working With Experts 

When you work with a digital marketing agency, you’re working with individuals who handle all facets of online marketing every day. They are experts and experienced in what they do. If you try to emulate that by trying to handle your SEO or social media by yourself or with a few employees that you try to train, it’s probably going to take you too much time.

Developing a good strategy takes a decent amount of time if you want to make sure that it going to be effective. Your business is uniquely different than competitors in your industry. A digital agency has the ability to help take your goals and create a consistent message that makes sure your brand is recognizable.

It’s tough enough competing with all of the noise that’s been created on the internet. A quality digital agency has the ability to make your company stand out. They keep abreast of current trends, designs and requirements of social media platforms or search engines. Just trying to keep track of online marketing changes and best practices would be difficult if you try to go it alone.

Agencies Have Special Tools 

To be effective with digital marketing, you’ve got to utilize the marketing tools that are available. These allow you to streamline each campaign and make sure that they are both effective and created as fast as possible. When you consider that there are many facets to online marketing such as social media, PPC and SEO, you’re dealing with a number of special tools for just those three areas.

While you can go around the web and hunt for free tools to help get certain jobs done, they probably won’t be as effective as the premium services that are offered. When you take that into consideration, you’ve got to purchase subscriptions for these type of tools, which will cut into your budget. After that, you’ve got to teach yourself how to become proficient using these tools or train someone to use them correctly and efficiently.

To be effective, you’ll need to have a number of automation tools, paid search management, competitor analysis, keyword research and other analytical tools. The cost of using all of these marketing tools is going to add up quick. If you are a small or midsize business, you probably can’t afford spending this type of extra money and not get the biggest bang for your buck because you don’t know how to use them.

Obviously, digital marketing agencies already have these tools and they are experts at utilizing each unique tool. You are an expert at running your business. It just makes sense to hire an expert team who knows how to handle the many online marketing tools that are out there.

Exploring New Strategies And Ideas 

A good digital agency will have the ability to give you great ideas on techniques and strategies that can boost your online results. They’ll be able to provide you with new, fresh perspectives on ways that you can improve your marketing efforts. It’s their job to assess your current marketing efforts and make them better. This can be done by implementing new ideas that are based on the viewpoints of your consumers.

It’s important to point out that all of the strategies that you try won’t be 100 percent successful. That’s just part of online marketing. However, an agency can help you identify areas of your business that are showing improvement through certain marketing efforts and help increase the effectiveness of those areas to help your business grow.

As an example, when a digital marketing agency is working with social media marketing, their tools can tell them the areas where your target audience is receiving your message best. This will help them create valuable content that has a better ability to be consumed and shared with others. In contrast, they’ll also be able to help you see areas where you may not be getting good results. They have the experience to know if eliminating these areas is the best option.

You Get Measurable Results 

When you’re making a small investment into your online marketing efforts, it’s important that you have some type of baseline that you can use to measure your results against. Just learning which analysis methods to use is going to take time out of your busy day. An expert digital agency has the ability to determine which tools are best to use. They can provide figures that will show you which marketing campaigns are performing best in relationship to your goals and objectives.

In addition, they also have the ability to identify the different types of metrics that are used across different channels. These are different for placing ads, SEO or building your brand on social media sites.

They can run an analysis on the competition to see if your business is using all of the keywords that are available and working. They can also optimize your online ads to ensure that your PPC budget is being spent effectively, and they can also measure the traffic flow of individuals who are fans of your brand.

It’s Highly Scalable 

At some point, if your business is doing all of the right things, it’s going to start to grow. This is one of the reasons why using a digital marketing agency is going to be a big help in the future. It’s a scalable service that allows you to increase your requirements as your business grows.

If you try to do this with an in-house team, there will probably be some restraints. You may have to hire and train someone else, which will require them to get up to speed fast. A digital agency will be able to quickly accommodate requirements so that your business doesn’t have to suffer from any lags in its growth.

Having a scalable marketing service by your side is extremely important if you ever decide to expand into a new marketplace. You definitely don’t want to get held back and watch your competition catch up or expand into the new area before you get a chance to get there yourself.

Extremely Affordable

I think this is the most overlooked part of an agency. Most companies think agencies are only for large corporations but that couldn’t be farther from the truth. In turn agencies per month usually cost less than hiring 1 individual to handle marketing.

One individual will struggle to handle all of the marketing needs that an agencies team can handle. The connections as well as all of the software and an office filled with a talented team of marketers to bounce new ideas off of and are up to date on the latest marketing news and trends.

Not to mention the payroll and taxes you will save by not having to hire another employee. Also ask your tax accountant about marketing cost write-offs you could be really surprised by their answer!

Growing Your Business With An Agency 

As you can see, a digital marketing agency has the ability to provide you with the flexibility to get started with your online marketing efforts almost immediately. You don’t have to spend precious time navigating any learning curves or setting up an in-house team. In fact, it’s highly possible that you’ll be able to expand on your current strategies or create new ones in a short amount of time after you decide to use an agency for your marketing efforts.

 

With over 15 years of marketing experience I have helped over 1,000 businesses amplify their customer base. I have spent the man hours to make sure every one of my clients have had a positive experience. I take the time to sit and get to know every company I work with on a personal level. I started this company to put qualified leads in front of the companies who are looking for them. The Website Marketing Company headquarters in Orlando, FL. 32803 services clients across the country.

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We are a digital marketing agency with a focus on helping our customers achieve great results across several key areas.

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Helped guide me to make my website professional and personal so my clients could see my business higher on SEO rating! Very helpful would use again
Matt Montgomery
Matt Montgomery
15:13 02 Jun 18
These people are awesome guiding me through how to make my website more popular and it did just that! I would recommend them to anybody
Mackenzie Thatcher
Mackenzie Thatcher
17:58 02 Jun 18
SEO takes patience and Website Marketing Company, has proven they know what they are doing! Not only am I receiving business inquiries from referrals, but now from people searching on Google! Huge THANK YOU
Taylor Lakes
Taylor Lakes
18:27 19 Feb 18
The seo rankings we have been receiving have been amazing switching companies to you has already paid off. The old adage of you get what you pay for is absolutely true! Roi is up and the changes you suggested have paid off. Thanks. I'll be recommending
Mike Moon
Mike Moon
01:21 15 Mar 17
Perfect Job . I love the site that they built as well as their input as far as SEO goes. Not only that, I asked for the site and it was complete within a week. AMAZING!!!
Stephanie Lennon
Stephanie Lennon
23:28 08 May 17
really nice service, made me a nice looking, easy to use, user friendly website for my travel blogs. really enjoy the style they used. thank you!
Edgar Rellis
Edgar Rellis
22:29 19 Jun 18
Your marketing has been amazing. Thanks for elevating us!
Jonathan Weber
Jonathan Weber
01:35 15 Jul 18
Thank you for improving our SEO. You were upfront (which is more than i can say from our last agency) and honest. Thank you for pointing out the mistakes our last agency made using tactics frowned upon by Google and getting us back on the right track. 7 months with you guys has been better than the last year and a half with 2 other agencies.
Love Ruth
Love Ruth
05:01 05 Oct 18
I am glad i found you sooner rather than later our PPC spend was out of control and yall helped me increase sales while decreasing spend. I knew something wasn't right and yall quickly turned it around. I'm not going to try and do the "marketing" stuff on my own anymore.
Thomas A. Dahl
Thomas A. Dahl
15:12 09 Oct 18
Thank you to Kyle and his team for their hard work and dedication. Kyle literally spent the first 3 months being my main point of contact and he is the CEO! With a large budget like we spend its nice to know the owner of the company is available to take my calls and meet with me. He was in the office everyday we dropped in and our new account manager Ryan is just as good! The positive ROI has been amazing and i can't wait to bring my new start up on board from the begining when it launches in December of 2018.
Stanley Taylor
Stanley Taylor
05:43 13 Oct 18
Very pleased with the work. WMC has kept in constant communication with me about any changes, and although marketing requires a lot of patience, they have been putting 110% into their work with exceptional professionalism.This makes me feel like I am part of the family. Shout out to Kyle and Jess for making things happen. Jess is phenomenal.
Jose Miguel De La Cruz
Jose Miguel De La Cruz
18:40 25 Oct 18
Top notch customer service and very knowledgeable when it comes to PPC marketing. Austin is our PPC account manager and he is always available to take my call. Our business has tripled sales over the last 5 months. I highley reccomend you contact them the consultation was free and they are very laid back and not some huge 500+ employee agency that never has time for you.
Steven Elmore
Steven Elmore
19:55 25 Oct 18
Website marketing company has done a great job managing our social media accounts. They provide us with the content to review ahead of time and explain in easy to understand terms on why they post and when they post. We have seen our social media presence jump 300% this month
Alice North
Alice North
05:25 07 Nov 18
Social media is what we came for and we have not been disappointed! Jessica has been great and keeps us informed on trends and makes great content
Amanda Spence
Amanda Spence
08:10 11 Nov 18
We needed an Orlando marketing agency that could meet the daily needs of our company and we have met our match made in heaven. Website Marketing Company has not only done what we hired them to do but they have exceeded our expectations. Friendly staff and its right down the road from our Orlando office which makes it convenient.
Elisha Love
Elisha Love
13:32 02 Jan 19
We went through 4 "marketing agencies" before we finally had results with Website Marketing Company. All agencies are not created equal and we learned you get what you pay for. Other agencies locked us into a contract and charged extra fees we were not aware of before signing up. All of that is a thing of the past now with y'all. You were upfront and honest, no extra fees, no contracts and i feel at home. Prompt replies to my emails and a detailed breakdown in easy to understand language.
Alison Wilson
Alison Wilson
09:56 03 Jan 19
Our business has significantly improved due to the marketing strategy that you implemented. We even had a last minute change that needed to be made and we were able to call our account manager Austin on Christmas and he had the changes implemented the same same day! Thats customer service and can't wait wait for 2019.
Chapman C.
Chapman C.
08:29 04 Jan 19
This company was originally helping us with our SEO and website improvements, but they have now progressed into assisting us with our social media presence. I was completely oblivious to how effective social media can be for leveraging new customers. Over the past few months, they have been very successful in attracting and influencing new customers and building our organic presence. I’ve learned a lot about the right and wrong ways to improve our business thanks to Mike and the marketing team. Thank you for your honesty, transparency, and guidance! I look forward to a continued and prosperous partnership between the both of us. Best Regards,Angel
Angel Turner
Angel Turner
19:22 17 Jan 19
They have catapulted my maid cleaning business to new heights! Excellent customer service, response times, and professionalism from everyone on the staff. Whenever I’ve had a question about something, it has been answered promptly and transparently. I feel like I’m in good hands with this company. I would recommend them wholeheartedly if you’re running a local business! Cheers to SUCCESS!
Isabella Ramirez
Isabella Ramirez
02:24 24 Jan 19
I have a very busy schedule. Therefore, I do not like to spend my free time hassling my marketing company for updates regarding work I’m paying for. I had that issue with a few other marketing companies before finally migrating over to this company. They are organized and it shows because my status report at the end of the month is always detailed and pinpoints exactly what kind of results were achieved during that specific month. So far, they haven’t missed a month. My SEO has drastically improved and I’m looking forward to running more campaigns as they continue to prove they are capable. Special thanks to Austin and Peter for being consistent and personable to do business with.
Ryan Jefferson
Ryan Jefferson
01:48 24 Jan 19
If you’re looking to explode your rankings, this is the right company for the job. I own a dog sitting business and I’m partnered with corporate partners like Rover, but despite that, I knew my business could be improved even more. I handle my own social media marketing, so I really only needed this company for Google ranking purposes. They skyrocketed me to the number 5 position in my niche and city in just 2 weeks. I was probably on the 3rd or 4th page before that, so they really worked their magic. What’s crazy to me is, this is JUST the beginning of what my business’s rankings are capable of!
Davon Phoenix
Davon Phoenix
20:51 24 Jan 19
Jess made us feel right at home with the way she handles social media marketing. She explains things well and gets results which at the end of the day is all that matters. We highly reccommend her for social media!
Melendez Mary
Melendez Mary
09:39 30 Jan 19
Great Orlando marketing agency. Quick to do a marketing analysis on our company and send over the proposal. No contracts which is awesome. didn't try and oversell us services we didn’t want.
Mark Bilodeau
Mark Bilodeau
04:37 21 Feb 19
Best investment i have made in my company was going with this marketing agency. Jess has been super helpful and Pete is great with websites.
Jan Spencer
Jan Spencer
15:23 14 Mar 19
Shyanne is my account manager and she has been doing a good job answering my questions and keeping me in the loop about our social media management. I will be recommending to other business owners i know.
Dean Dietrich
Dean Dietrich
15:58 18 Mar 19
Walked into your office and the huge wall mural you guys made yourself caught my eye. I could see the creativity instantly and thats why I went with you for our logo design. Quick turn around time and just what we wanted
Rebecca Diaz
Rebecca Diaz
15:29 25 Mar 19