8 Reasons Your Business Needs A Marketing Agency

Online Marketing is always evolving and can be quite cumbersome to keep up with on a daily basis. For many companies, especially those that have few resources to handle marketing efforts in-house, this can distract from the core functions of the enterprise. It’s not unusual, however, for an operation to turn to a marketing agency for assistance. Here are 8 reasons your business needs the support of a marketing agency.

Numerous types of media to advertise on1. Numerous Kinds of Media

It wasn’t long ago that a small business might simply look to the local radio station for help creating brand awareness, and there was a good chance the company even let the station’s staff create and produce ads with little to no input. The age of the internet has shifted local marketing in a distinctly digital direction. Internet-based advertising has become increasingly fractured. Companies are asked to keep track of a web presence, social media marketing and a variety of other efforts. Deciding where to even target a message has gotten vastly more complex.

The number of marketing platforms available today is in the thousands. A firm that has long followed traditional marketing avenues may not have even thought about what the next big thing is going to be. While you’re still catching up with search engine optimization and viral video, the rest of your industry may be off microtargeting consumers on a platform your teenager only heard about three weeks ago.

2. Competition

Even if you don’t have a particular love for digital marketing, a competitor might. While your firm is sticking to the task of creating an amazing product, the guys across town may be raking in the cash by promoting an inferior product with a savvy approach to posting on Instagram. A marketing agency will help you appreciate where your message belongs and help you direct it toward interested customers.

3. Nurturing Buyers

Piquing someone’s interest in an era where messages are blasting toward them from all directions isn’t a simple as putting up an ad on TV. Potential buyers need to be made aware of the existence of your company and products. They then have to be led on a journey toward the product. Your brand needs to create a feeling of attachment to a particular lifestyle. Eventually, all these ideas have to bring the buyer toward a specific action. If you don’t have an end-to-end solution in place to funnel customers toward a buying decision, there’s a good chance that convertible sales will be lost.

4. Efficiency

Everybody wants a piece of your marketing budget. The local TV station says it can reach your audience. Facebook says it can microtarget your pool of prospective customers. The firm developing your website insists it can help you build an email list and create conversions.

Rendering a decision about where to put your money requires expertise. A company might feel confident putting its resources into Facebook ads only to find out that the young demographic it’s targeting has moved onto Snapchat and Instagram. Working with an agency allows you to stay abreast of these shifts in audience behavior, ensuring you’ll get the most bang for your buck.

5. An Outside Viewpoint

You love the product you sell. It’s the most amazing widget ever made, and all connoisseurs of widgets should absolutely feel compelled to buy your widget. That’s an understandable sentiment, but an agency can provide an independent perspective. Working with an outside party can help you translate your affection for your products and services into a message that resonates with customers.

Agencies often have access to research that allows clients to become better informed. They tend to subscribe to industry publications and mailing lists, so they have a chance to keep up with changes in the marketing business. You might be the most talented chef in your neighborhood, but you’ll struggle to get the word out unless you’re actively marketing. Just as a skilled cook painstakingly assembles a dish, a marketing firm tailors a message in a way that engages the audience.

Maintaining Focus On Your Business6. Maintaining Focus

Dealing with everything that goes into a business can leave you feeling mentally exhausted. As you’re trying to acquire inventory, you might have to address an employee issue. It’s hard to stay focused every day on marketing goals. At an agency, however, spreading clients’ messages is the only focus there ever is. Today is a great day for them to be marketing, and so will tomorrow.

7. Force Multipliers

Even if you have the most talented professional working in-house to help push your message, an agency can bring more resources into the fight for attention. You shouldn’t assume that hiring an agency even means saying good-bye to your in-house staff. In some cases, you can combine the agency’s resources with the efforts of your in-house professionals to multiply your forces. While your marketing director works to connect other divisions of your organization with the agency spreading your message, the agency can see that campaigns are being executed.

Agencies also typically have relationships that can be leveraged. There’s a lot to think about, such as:

  • Do you really know who to talk to at the local TV station?
  • If there’s a problem with how ads are displaying on Google, who’s your contact for that?
  • What if you want to assemble a killer viral video?

A marketing firm can see that you spend less time tracking down people to execute plans and more time crafting a message that customers will engage with.

saving money on marketing8. Saving Money

The fact simply is that few companies have the resources needed to handle the full array of modern marketing requirements in-house. Keeping someone on payroll to work full-time promoting your brand may prove to be a fool’s errand. The money that goes to pay one person’s salary per year might be better leveraged by entering into a contract that acquires the considerable resources of an agency. In many cases, an agreement with an agency may cost less than having a single person working in-house.

Conclusion

Consulting with a marketing agency can lead to a number of benefits. You’ll have the opportunity to meet with talented people who think about marketing on a daily basis. They can put their industry contacts to work for you, too. You’ll have an increasingly focused message that builds brand awareness. Similarly, your ideas will be transmitted across carefully selected channels, ensuring that you’re engaging with customers who are the most likely to convert into sales. If you would like more information about our services and how we can help you reach the masses please contact us.

With over 15 years of marketing experience I have helped over 1,000 businesses amplify their customer base. I have spent the man hours to make sure every one of my clients have had a positive experience. I take the time to sit and get to know every company I work with on a personal level. I started this company to put qualified leads in front of the companies who are looking for them. The Website Marketing Company headquarters in Orlando, FL. 32803 services clients across the country.

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Helped guide me to make my website professional and personal so my clients could see my business higher on SEO rating! Very helpful would use again
Matt Montgomery
Matt Montgomery
15:13 02 Jun 18
These people are awesome guiding me through how to make my website more popular and it did just that! I would recommend them to anybody
Mackenzie Thatcher
Mackenzie Thatcher
17:58 02 Jun 18
SEO takes patience and Website Marketing Company, has proven they know what they are doing! Not only am I receiving business inquiries from referrals, but now from people searching on Google! Huge THANK YOU
Taylor Lakes
Taylor Lakes
18:27 19 Feb 18
The seo rankings we have been receiving have been amazing switching companies to you has already paid off. The old adage of you get what you pay for is absolutely true! Roi is up and the changes you suggested have paid off. Thanks. I'll be recommending
Mike Moon
Mike Moon
01:21 15 Mar 17
Perfect Job . I love the site that they built as well as their input as far as SEO goes. Not only that, I asked for the site and it was complete within a week. AMAZING!!!
Stephanie Lennon
Stephanie Lennon
23:28 08 May 17
really nice service, made me a nice looking, easy to use, user friendly website for my travel blogs. really enjoy the style they used. thank you!
Edgar Rellis
Edgar Rellis
22:29 19 Jun 18
Your marketing has been amazing. Thanks for elevating us!
Jonathan Weber
Jonathan Weber
01:35 15 Jul 18
Thank you for improving our SEO. You were upfront (which is more than i can say from our last agency) and honest. Thank you for pointing out the mistakes our last agency made using tactics frowned upon by Google and getting us back on the right track. 7 months with you guys has been better than the last year and a half with 2 other agencies.
Love Ruth
Love Ruth
05:01 05 Oct 18
I am glad i found you sooner rather than later our PPC spend was out of control and yall helped me increase sales while decreasing spend. I knew something wasn't right and yall quickly turned it around. I'm not going to try and do the "marketing" stuff on my own anymore.
Thomas A. Dahl
Thomas A. Dahl
15:12 09 Oct 18
Thank you to Kyle and his team for their hard work and dedication. Kyle literally spent the first 3 months being my main point of contact and he is the CEO! With a large budget like we spend its nice to know the owner of the company is available to take my calls and meet with me. He was in the office everyday we dropped in and our new account manager Ryan is just as good! The positive ROI has been amazing and i can't wait to bring my new start up on board from the begining when it launches in December of 2018.
Stanley Taylor
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05:43 13 Oct 18
Very pleased with the work. WMC has kept in constant communication with me about any changes, and although marketing requires a lot of patience, they have been putting 110% into their work with exceptional professionalism.This makes me feel like I am part of the family. Shout out to Kyle and Jess for making things happen. Jess is phenomenal.
Jose Miguel De La Cruz
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18:40 25 Oct 18
Top notch customer service and very knowledgeable when it comes to PPC marketing. Austin is our PPC account manager and he is always available to take my call. Our business has tripled sales over the last 5 months. I highley reccomend you contact them the consultation was free and they are very laid back and not some huge 500+ employee agency that never has time for you.
Steven Elmore
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19:55 25 Oct 18
Website marketing company has done a great job managing our social media accounts. They provide us with the content to review ahead of time and explain in easy to understand terms on why they post and when they post. We have seen our social media presence jump 300% this month
Alice North
Alice North
05:25 07 Nov 18
Social media is what we came for and we have not been disappointed! Jessica has been great and keeps us informed on trends and makes great content
Amanda Spence
Amanda Spence
08:10 11 Nov 18
We needed an Orlando marketing agency that could meet the daily needs of our company and we have met our match made in heaven. Website Marketing Company has not only done what we hired them to do but they have exceeded our expectations. Friendly staff and its right down the road from our Orlando office which makes it convenient.
Elisha Love
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13:32 02 Jan 19
We went through 4 "marketing agencies" before we finally had results with Website Marketing Company. All agencies are not created equal and we learned you get what you pay for. Other agencies locked us into a contract and charged extra fees we were not aware of before signing up. All of that is a thing of the past now with y'all. You were upfront and honest, no extra fees, no contracts and i feel at home. Prompt replies to my emails and a detailed breakdown in easy to understand language.
Alison Wilson
Alison Wilson
09:56 03 Jan 19
Our business has significantly improved due to the marketing strategy that you implemented. We even had a last minute change that needed to be made and we were able to call our account manager Austin on Christmas and he had the changes implemented the same same day! Thats customer service and can't wait wait for 2019.
Chapman C.
Chapman C.
08:29 04 Jan 19
This company was originally helping us with our SEO and website improvements, but they have now progressed into assisting us with our social media presence. I was completely oblivious to how effective social media can be for leveraging new customers. Over the past few months, they have been very successful in attracting and influencing new customers and building our organic presence. I’ve learned a lot about the right and wrong ways to improve our business thanks to Mike and the marketing team. Thank you for your honesty, transparency, and guidance! I look forward to a continued and prosperous partnership between the both of us. Best Regards,Angel
Angel Turner
Angel Turner
19:22 17 Jan 19
They have catapulted my maid cleaning business to new heights! Excellent customer service, response times, and professionalism from everyone on the staff. Whenever I’ve had a question about something, it has been answered promptly and transparently. I feel like I’m in good hands with this company. I would recommend them wholeheartedly if you’re running a local business! Cheers to SUCCESS!
Isabella Ramirez
Isabella Ramirez
02:24 24 Jan 19
I have a very busy schedule. Therefore, I do not like to spend my free time hassling my marketing company for updates regarding work I’m paying for. I had that issue with a few other marketing companies before finally migrating over to this company. They are organized and it shows because my status report at the end of the month is always detailed and pinpoints exactly what kind of results were achieved during that specific month. So far, they haven’t missed a month. My SEO has drastically improved and I’m looking forward to running more campaigns as they continue to prove they are capable. Special thanks to Austin and Peter for being consistent and personable to do business with.
Ryan Jefferson
Ryan Jefferson
01:48 24 Jan 19
If you’re looking to explode your rankings, this is the right company for the job. I own a dog sitting business and I’m partnered with corporate partners like Rover, but despite that, I knew my business could be improved even more. I handle my own social media marketing, so I really only needed this company for Google ranking purposes. They skyrocketed me to the number 5 position in my niche and city in just 2 weeks. I was probably on the 3rd or 4th page before that, so they really worked their magic. What’s crazy to me is, this is JUST the beginning of what my business’s rankings are capable of!
Davon Phoenix
Davon Phoenix
20:51 24 Jan 19
Jess made us feel right at home with the way she handles social media marketing. She explains things well and gets results which at the end of the day is all that matters. We highly reccommend her for social media!
Melendez Mary
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09:39 30 Jan 19