A Few Benefits Of Having A Marketing Agency Instead Of Trying Marketing On Your Own

marketing agency orlandoA Few Benefits of Having A Marketing Agency Instead of Trying Marketing on Your Own
When it comes to running a business, entrepreneurs can usually handle the finances, the logistics and even the obvious day to day operations of their business. Unfortunately, a plaguing problem that most entrepreneurs face is that they are not as prepared as they might think to tackle the marketing of their company’s brand, products and services. It is not difficult to understand why a business needs marketing. The difficulty is in actually doing that marketing—especially in these modern times when marketing has gone digital. With that in mind, here are a few benefits a business-owner will find from hiring a marketing agency over trying to market their business on their own.

Marketing for Businesses Has Changed

The reason marketing agencies exist is because marketing is tricky business. Even the way marketing is done today is very different from how it was done prior to the advent of the Internet. In the past, an entrepreneur could get by with paying for ads in local newspapers and having glossy full-colored brochures printed for distribution. Today, the vast majority of people do not spend much time reading business-related ads in newspapers and other physical forms of print media anymore. The majority of modern business-related advertising is done digitally, and agencies that do marketing know which approach to digital marketing will work best for a given company.

Demographics and Targeted Ads

The modern approach to marketing involves a firm grasp of how to develop a marketing campaign with highly targeted ads. Not only will this involve performing research into demographics to determine what products and services appeal best to what segment of the consumer base, but also a lot of time must be spent in identifying who a company’s ideal customer happens to be. Unfortunately, most entrepreneurs are not highly educated in these kinds of marketing methodologies, nor do they typically have the resources to perform such market analysis at their fingertips. However, agencies that do marketing for businesses are fully prepared to iron these details out, instead of wasting tons of a client’s money trying to engage in uninformed marketing tactics.

The Art of the Ad

An entrepreneur might think that marketing is just about writing an informative ad. However, the real trick to marketing is to write ads that convert leads to sales. Dollar for dollar, it is the ads that actually generate leads that convert to actual sales that make a highly productive ad campaign worth the money spent on executing it. Writing ads that convert leads to sales is an art. It requires a sense of the psychology behind what compels a potential customer to want a product so much that they will pull out their credit card and purchase that product. Unfortunately, most business-owners do not tend to grasp how to write truly compelling ads that get deep inside the head of consumers, and when this ad is part of a landing page, it requires a whole other skill set to generate high-volume traffic conversions.

Digital Marketing Requires Considerable Insight in How to Market Online

A digital marketing agency will be most effective in the area of online marketing. They will be able to figure out digital marketing angles that many entrepreneurs may not even be aware of, such as:

  • How to develop and design a website with the end user in mind
  • Where to advertise for driving the most traffic to a company website
  • How to keep a company website up to date with current SEO standards
  • How to use analytic tools to optimize a company’s marketing approach
  • What kind of social media approach will get the best results
  • How to turn a mediocre company website into an authority site on the Internet with valued content
  • How to reach a company’s local market online effectively

All these strategies and more are critical to building a company’s web presence and branding itself in ways that lead to sustainable growth and profitability.

The Professional Video

One area of online marketing that is very effective is video ads. Companies like YouTube are a hotbed for generating active leads, and consumers tend to look down on poor video production. Yet, most entrepreneurs—especially those getting startups and small businesses operational—do not typically possess or know how to properly use high end video recording equipment. Even if they did have such equipment, they would still need professional speakers, script writers and editors to produce exceptional looking video content. Yet, many agencies that do online marketing possess both the staff and the equipment to execute highly effective video content for digital marketing campaigns.

Email Marketing

Email marketing is one of the most effective ways to build a brand and generate consistent sales volume from one month to the next. Yet, most business-owners do not have time-tested marketing templets that are designed to get the right reaction out of customers being engaged through email. Plus, it is important to know how to market in a way through email that does not drive paying customers off the company email list. Professional agencies that market for companies online know how this is all done, and they know how to keep it all legal too.

Collaborative Marketing Approaches

Sometimes an effective approach to generating massive sales is to engage in collaborative marketing campaigns with other companies. Often this requires a lot of heavy lifting that an entrepreneur would be overwhelmed with quickly. However, a professional digital marketing agency will know how to connect all the dots and coordinate this kind of marketing arrangement to benefit all companies involved.

Cost Reductions and Efficiency

When it comes to business owners marketing for themselves, the cost of trying to adapt to each new type of marketing angle can become very expensive. Instead of entrepreneurs reinventing the wheel, it is possible for marketing companies to offer package deals that cover all the marketing angles a business wants to employ for a much cheaper overall rate. In this sense, agencies that provide marketing services have become a one stop shop that makes digital marketing both cost effective and efficient. Plus, many marketing firms have developed contacts with other businesses that can provide ad and marketing services at a fraction of the cost someone else would pay for the same level of service.

With over 15 years of marketing experience I have helped over 1,000 businesses amplify their customer base. I have spent the man hours to make sure every one of my clients have had a positive experience. I take the time to sit and get to know every company I work with on a personal level. I started this company to put qualified leads in front of the companies who are looking for them. The Website Marketing Company headquarters in Orlando, FL. 32803 services clients across the country.

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We are an Orlando Florida marketing agency with a focus on helping our customers achieve great results across several key areas.We work with clients across the country.

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Helped guide me to make my website professional and personal so my clients could see my business higher on SEO rating! Very helpful would use again
Matt Montgomery
Matt Montgomery
15:13 02 Jun 18
These people are awesome guiding me through how to make my website more popular and it did just that! I would recommend them to anybody
Mackenzie Thatcher
Mackenzie Thatcher
17:58 02 Jun 18
SEO takes patience and Website Marketing Company, has proven they know what they are doing! Not only am I receiving business inquiries from referrals, but now from people searching on Google! Huge THANK YOU
Taylor Lakes
Taylor Lakes
18:27 19 Feb 18
The seo rankings we have been receiving have been amazing switching companies to you has already paid off. The old adage of you get what you pay for is absolutely true! Roi is up and the changes you suggested have paid off. Thanks. I'll be recommending
Mike Moon
Mike Moon
01:21 15 Mar 17
Perfect Job . I love the site that they built as well as their input as far as SEO goes. Not only that, I asked for the site and it was complete within a week. AMAZING!!!
Stephanie Lennon
Stephanie Lennon
23:28 08 May 17
really nice service, made me a nice looking, easy to use, user friendly website for my travel blogs. really enjoy the style they used. thank you!
Edgar Rellis
Edgar Rellis
22:29 19 Jun 18
Your marketing has been amazing. Thanks for elevating us!
Jonathan Weber
Jonathan Weber
01:35 15 Jul 18
Thank you for improving our SEO. You were upfront (which is more than i can say from our last agency) and honest. Thank you for pointing out the mistakes our last agency made using tactics frowned upon by Google and getting us back on the right track. 7 months with you guys has been better than the last year and a half with 2 other agencies.
Love Ruth
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05:01 05 Oct 18
I am glad i found you sooner rather than later our PPC spend was out of control and yall helped me increase sales while decreasing spend. I knew something wasn't right and yall quickly turned it around. I'm not going to try and do the "marketing" stuff on my own anymore.
Thomas A. Dahl
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15:12 09 Oct 18
Thank you to Kyle and his team for their hard work and dedication. Kyle literally spent the first 3 months being my main point of contact and he is the CEO! With a large budget like we spend its nice to know the owner of the company is available to take my calls and meet with me. He was in the office everyday we dropped in and our new account manager Ryan is just as good! The positive ROI has been amazing and i can't wait to bring my new start up on board from the begining when it launches in December of 2018.
Stanley Taylor
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05:43 13 Oct 18
Very pleased with the work. WMC has kept in constant communication with me about any changes, and although marketing requires a lot of patience, they have been putting 110% into their work with exceptional professionalism.This makes me feel like I am part of the family. Shout out to Kyle and Jess for making things happen. Jess is phenomenal.
Jose Miguel De La Cruz
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18:40 25 Oct 18
Top notch customer service and very knowledgeable when it comes to PPC marketing. Austin is our PPC account manager and he is always available to take my call. Our business has tripled sales over the last 5 months. I highley reccomend you contact them the consultation was free and they are very laid back and not some huge 500+ employee agency that never has time for you.
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19:55 25 Oct 18
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Alice North
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Social media is what we came for and we have not been disappointed! Jessica has been great and keeps us informed on trends and makes great content
Amanda Spence
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We needed an Orlando marketing agency that could meet the daily needs of our company and we have met our match made in heaven. Website Marketing Company has not only done what we hired them to do but they have exceeded our expectations. Friendly staff and its right down the road from our Orlando office which makes it convenient.
Elisha Love
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13:32 02 Jan 19
We went through 4 "marketing agencies" before we finally had results with Website Marketing Company. All agencies are not created equal and we learned you get what you pay for. Other agencies locked us into a contract and charged extra fees we were not aware of before signing up. All of that is a thing of the past now with y'all. You were upfront and honest, no extra fees, no contracts and i feel at home. Prompt replies to my emails and a detailed breakdown in easy to understand language.
Alison Wilson
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09:56 03 Jan 19
Our business has significantly improved due to the marketing strategy that you implemented. We even had a last minute change that needed to be made and we were able to call our account manager Austin on Christmas and he had the changes implemented the same same day! Thats customer service and can't wait wait for 2019.
Chapman C.
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08:29 04 Jan 19
This company was originally helping us with our SEO and website improvements, but they have now progressed into assisting us with our social media presence. I was completely oblivious to how effective social media can be for leveraging new customers. Over the past few months, they have been very successful in attracting and influencing new customers and building our organic presence. I’ve learned a lot about the right and wrong ways to improve our business thanks to Mike and the marketing team. Thank you for your honesty, transparency, and guidance! I look forward to a continued and prosperous partnership between the both of us. Best Regards,Angel
Angel Turner
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19:22 17 Jan 19
They have catapulted my maid cleaning business to new heights! Excellent customer service, response times, and professionalism from everyone on the staff. Whenever I’ve had a question about something, it has been answered promptly and transparently. I feel like I’m in good hands with this company. I would recommend them wholeheartedly if you’re running a local business! Cheers to SUCCESS!
Isabella Ramirez
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02:24 24 Jan 19
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Ryan Jefferson
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01:48 24 Jan 19
If you’re looking to explode your rankings, this is the right company for the job. I own a dog sitting business and I’m partnered with corporate partners like Rover, but despite that, I knew my business could be improved even more. I handle my own social media marketing, so I really only needed this company for Google ranking purposes. They skyrocketed me to the number 5 position in my niche and city in just 2 weeks. I was probably on the 3rd or 4th page before that, so they really worked their magic. What’s crazy to me is, this is JUST the beginning of what my business’s rankings are capable of!
Davon Phoenix
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20:51 24 Jan 19
Jess made us feel right at home with the way she handles social media marketing. She explains things well and gets results which at the end of the day is all that matters. We highly reccommend her for social media!
Melendez Mary
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Great Orlando marketing agency. Quick to do a marketing analysis on our company and send over the proposal. No contracts which is awesome. didn't try and oversell us services we didn’t want.
Mark Bilodeau
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04:37 21 Feb 19
Best investment i have made in my company was going with this marketing agency. Jess has been super helpful and Pete is great with websites.
Jan Spencer
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15:23 14 Mar 19
Shyanne is my account manager and she has been doing a good job answering my questions and keeping me in the loop about our social media management. I will be recommending to other business owners i know.
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14:56 26 Mar 19
No sleezy salesman here. Your presentation was solid and there was no pressure to sign. i like that there are no contracts which is hard to find in a marketing agency now a days. 1 year in and i wouldn’t give you guys up for the world
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Website Marketing has done a great job helping our local orlando business gain traction. They handle our social media accounts and our Google ads. They have improved our ROI and continue to bring us an incredible amount of leads. There communication is key and they are easy to get ahold of and their Orlando office is really nice. We feel at home, Thank you.
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Highly recommended!! Jess and Austin are amazing account managers and have been working with our company for over 3 years. They must not have a high employee turn over rate because we have been able to talk to them for the past 3 years and that speaks volumes to their knowledge of not only our business but the marketing agency as well. I am looking forward to continued success and sorry it took us 3 years to get to writing this review.
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Jess made us feel comfortable with the way she handles social media marketing. She explains things well and gets results which at the end of the day is all that matters. We will recommend her for social media!
Hunt Daron
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Simon Jenner
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My new website looks great. Much better than the one I tried to build for my own business. Thank you for taking over!
Palmud Rich
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18:54 24 Jul 19
Made a switch to this web design company and haven't looked back since. They do quality tier work and I'd endorse them for this marketing service.
Richard Barrett
Richard Barrett
18:34 25 Jul 19
Having a website that generates leads consistently is vital to the heartbeat of any business. Thank you for helping me achieve this finally after so many wasted months of trying to do it myself.
Helena Joseph
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06:51 26 Jul 19
Don't worry about spending money for a pro to build you a professional website. You will quickly make that money back if it's done correctly!
Richard Contraisee
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17:15 27 Jul 19
Great experience! Would recommend them for web design.
Rolesaau Pollard
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02:39 30 Jul 19
Amazed with my new website! Launched in less than 2 weeks and runs incredibly fast!!
Rizuwan Ahmad
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18:34 29 Jul 19
I remember that I ordered a new Website for my business and they just finished my work in couple of week. I will never forget how their Brilliance made my website best. They are recommendable just because of their Outstanding Skills and trustworthy Management.
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No one can deny the fact that they are best in market for SEO/SMM. In my Opinion, They are Mind-Blowing.
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My experience of working with them is Remarkable. I won't forget the brilliant website they built for me in several days. Thanks Guys!
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Really top notch marketing agency. We had given up hope on PPC trying to do it ourselves and we quickly realized when set up and run properly the ROI was huge!
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Kyle at website marketing set us up with call tracking and grooming leads for our salon. We not only hear the phone ringing more but you can go back and listen to the calls which helps us with training and let’s us know what calls were from his leads. Our appointment books are filled!
Jeff Lauzon
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15:02 29 Oct 19
A huge thank you to the team at website marketing company in Orlando Florida! Everyone I have worked with has been very knowledgeable and helpful answering all of my questions.
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Thank you for helping us market our law firm
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