Having a search engine optimization strategy for your website is an important part of your marketing plan. However, while SEO marketing brings in natural search engine traffic, it does take time. To quickly bring in sales and test your market, you must initiate a PPC marketing plan as well.
PPC Marketing Brings Immediate Traffic
If you sit around waiting for SEO marketing to make your business profitable, you won’t last long on the internet. To gain quick results, it’s imperative that you also use PPC advertising campaigns to drive in immediate traffic. Once you get your website up, running and optimized for search engine traffic, you should begin creating PPC campaigns. By running this type of marketing strategy, you can target a specific demographic. This flexibility allows you to hone in on specific keywords, times when you market, locations and even website devices.
Creating Brand Recognition
You can utilize pay per click marketing to target specific keywords in your industry that will help build your brand. This allows you to control the message that you want your business to portray. It gives you the flexibility to craft specific messages and grab the attention of potential customers. Typically, branded terms are inexpensive. It should cost just pennies for you to bid on your own brand. These inexpensive clicks will help build your quality scores due to a generation of higher click through rates. If you decide to change your brand messaging or quickly promote your brand through other channels, PPC gives you the opportunity to test the waters without spending a large portion of your budget.
Testing and Reporting
PPC marketing allows you to test different types of ad copy to see which advertisements work best. You can consistently create better performing ads by eliminating the ones that do not work as well and creating new ones in their place. The rich functionality of a platform like Google Adwords provides you with all the tools that you will need to run your marketing strategies. This will also allow you to quickly analyze your efforts and scale up keywords that are performing the best. Reports may show that a few keywords work really well. You can take those and create specific pages in combination with your SEO marketing plan to help organic traffic growth and reduce the cost of your clicks.
Avoids Google Algorithmic Changes
When you optimize your website for search engine traffic, you are always at the mercy of the Google algorithm. Your site must comply with the changes that constantly occur with the algorithm or your listings will disappear. This risk is averted when you utilize PPC ads. You are not dependent on search engine optimization and a change that could totally wipe out a large portion of your sales. You can ensure that you are on the first page of the major three search engines for your specific keywords when you utilize pay per click marketing. If there are changes in your industry, PPC ads ensure that your search results stay relevant. This creates a good user experience, which is very important to Google.
Contact us today to speak to our team of PPC marketing experts. Learn how we can bring you instant targeted traffic to your website and increase sales instantaneously.
With over 15 years of marketing experience I have helped over 1,000 businesses amplify their customer base. I have spent the man hours to make sure every one of my clients have had a positive experience. I take the time to sit and get to know every company I work with on a personal level. I started this company to put qualified leads in front of the companies who are looking for them. The Website Marketing Company headquarters in Orlando, FL. 32803 services clients across the country.
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