Benefits Of A Local Orlando Florida Marketing Agency

Whether or not you decide to outsource your marketing, understanding how to do search engine optimization properly is a task that will serve any business well in the coming years. With more websites going online every day, the competition is continuing to increase and the jockeying for keyword position is getting more intense. Staying abreast of any changes in technology is key to remaining ahead.

That’s why many people choose to enlist a marketing agency for this exact purpose: to dedicate themselves to the changes in website and search engine technology and serve their clients, allowing them to focus on running their business as they see fit.

But rather than hiring a bigshot from out of town or out of state, why not hire someone who is local, who knows the current landscape and you can communicate with directly? Big firms that have hundreds of clients have a harder time providing the one-on-one type of relationship that we strive for, making us the choice for many businesses in the local Orlando area. If you’re in need of an Orlando Florida marketing agency, give us a call and let us show you how we can help.

Here are just a few reasons you should look for a local marketing agency instead of a nationwide company.

1. Knowledge of Local SEO

Local SEO differs from organic SEO in terms of geography: who are you trying to reach with your services and why. For example, a person may type in the word “donuts,” and reach a number of high-profile companies, all of whom have teams of marketing experts that are angling for the top spot on the first page of Google for that very competitive keyword. However, if you type in “donuts near me,” Google will detect that as a being a geographically tight location, tap into your current location, and present you with a list of local options.

Several different factors contribute to this ranking, such as reviews, whether or not you’re listed on public directories, a consistent NAP (name, address, and phone number), as well as location identifiers on your website. In order to create a strong local SEO plan, your agency needs to have knowledge of the local landscape – information that an out-of-state company most likely does not have.

Whether it’s paid advertisements, improving the schema on your webpage, or searching the local listings, an Orlando Florida marketing agency can provide the type of local knowledge that you need to rank high in local search rankings.

2. Personal Appointments to Discuss Strategy

There’s nothing more annoying than calling a national chain and listening to that beautiful harp music as you sit on hold for an hour. Then, once you get through, you’re shuffled around from contact person to contact person, only to reach a non-decision maker who is not in charge of your account. Time is money and no business owner can afford to waste time with people who aren’t interested in them.

That’s why hiring a local agency is so crucial to the success of your enterprise. Not only do you receive a personal touch from start to finish, but you can walk right into our offices and talk to any one of our staff members any time you would like. We can review your account in person, discuss strategy, go over potential goals, or anything else as it pertains to your business.

This is more than just a selling point too; a recent Forbes Insight article mentions that nearly 87% of executivesbelieve a face-to-face meeting is more productive than virtual calls or teleconferencing. You form a deeper relationship with clients, develop social interaction, learn to “read” the other person, and help keep the agency accountable. We won’t hide behind a virtual wall and keep you at arm’s length; you can walk right up to us and demand answers if you feel it is necessary.

3. More Cost-Efficient Production

If you had to hire a marketing person to work in-house for your company, it would cost a considerable amount of money in taxes, payroll, benefits, office space, and more. Outsourcing your department makes sense from a financial perspective, but it also allows you to cover more ground. The different roles that a marketing department will fulfill include SEO, paid advertising, content development, outreach, and a host of other occupations. Rather than rely on a jack-of-all-trades to fill all of those shoes, why not hire an agency to do all of it for less than the price of one superstar?

Not only can we handle everything just mentioned, but we also perform e-mail management, affiliate management, mobile optimization, and more, all with a localized touch. If your business is local to the Orlando area, we can curate and develop a strategy with that audience in mind. If you’re more global, we’ll work to create a plan that meets those specifications as well. Whatever your need is, we will work with you to form a strategy that works.

4. Less Overhead = Less Expensive

Agencies that have clients all over the country (or world) have an enormous amount of marketing that they’re doing just to obtain those clients in the first place, which is probably why you’ve considered hiring them in the first place. Unfortunately, that means they have to build the cost of those operating expenses into their prices of services, delivering the same amount of service that we can provide at a bloated price.

Our company has none of that. We don’t focus on advertising our services all over the world because we like to maintain that localized touch for our customers. What that means for you is more bang for your buck; more service for less money, since we don’t pass the costs on to you.

5. An Intimate Knowledge of Your Business

It’s not enough to simply know who we are if we don’t know who you are. Many of our clients who have approached us in the past and have experience with a national agency have expressed annoyance at the fact that their agency never once took the time to get to know their business. They did the requisite phone calls to be sure, but never once visited their office, investigated the industry, or took the time to get to know them on a personal level.

We don’t operate like that. Since we’re local, we can visit your offices and get to know your company inside and out. We can study your direct competitors, form a strategy that consists of either online or offline activities, and get to know your unique challenges. A national agency can’t (and won’t) do that because of cost considerations. We can, which makes us an excellent choice for anyone who needs a hands-on approach to their marketing.