Category: <span>Business advice</span>

Why You Should Get Advice From a Marketing Consultant As a person who owns a small business, works for a larger company, or is trying to build your own brand, you know that you can generate more income by sourcing a steady stream of new clients. One of your core marketing strategies should remain increasing […]

Meeting with your marketing consultant can be fun and insightful. This is the session where creative ideas are shared. However, this is not the case with most initial meetings or consultations. Usually, the first meeting focuses more on understanding the nature of the business, forging a professional working relationship, and exploring strategies. Given the importance […]

Online Marketing is always evolving and can be quite cumbersome to keep up with on a daily basis. For many companies, especially those that have few resources to handle marketing efforts in-house, this can distract from the core functions of the enterprise. It’s not unusual, however, for an operation to turn to a marketing agency […]

The Google search engine shopping service has evolved significantly since the ruling was first introduced almost 20 days ago. European regulators are cracking down on the service in how it favors ad space. Margrethe Vestager, completion chief of the European Union, issued Google a fine in a whopping amount of $2.7 billion because it bumped up […]

Competitor research is one of the most important things to do when you get started in online marketing. Even after you have been doing it for a while, you need to keep up with what the other companies are doing. Otherwise, you run the risk of not being able to effectively compete with all of […]

Whenever you are seeking to expand your business regarding visibility on the internet, credible marketing can always get you tangible results. Website marketing takes on various forms such as optimization of content and even modifying the pages in such a manner that they look and feel great which is a major factor when it comes […]

You have a small business that’s not doing well, but you don’t know why. It’s a frustrating predicament that most businesses face at some point. If you’re trying to figure out why your business isn’t running smoothly, take an inventory. Chances are you’ve inadvertently made some mistakes in execution. Here are five common mistakes that […]

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]