A Couple Keys To Link Building

A Couple Keys To Link BuildingIn today’s world, few variables impact your business more than your web presence. Activity on social media, videos on YouTube and a personal website are the obvious first steps into the online world, but standard content creation isn’t the only key to success. Without using the most effective content strategies, your business may fail to rank on the search engine results page.

This is why link building is perhaps the most important part of search engine optimization. Many marketers refer to the process of creating links as a difficult art which can only be learned through practice. While that may be true to an extent, there are effective strategies which can set you on the right track. These are a couple keys to link building.

Create ‘Shareable’ Content

These days, businesses go viral on a daily basis. If you can manage to position a single piece of your business’s content in the limelight, the growth of your visibility will be off the charts.

Creating shareable content comes down to three steps: you must create a blog for your website, decorate that blog with long-form articles, and assure that none of those articles include more than a subtle sales pitch for any of your products or services. Content that comes across as overly ‘salesy’ has almost no chance of going viral.

In fact, content that is both unique and subtle will often center on industry trends instead of anything relating directly to your business. If your byline is on articles that help your entire industry, your credibility within that industry increases dramatically. Before long, people will share your content on social media, and hundreds of new links will be built for your website.

More importantly, when the biggest players in your industry start noticing your content, they may reach out to you for an interview. In marketing, this is the moment of truth; when a popular blogger features you on their website, your business will never be the same. Subtle, useful and genuine content is the best way to make it to this point.

Build and Explore a List of Helpful Industry Websites

In the marketing process, businesses tend to either ignore their own website or focus on it with tunnel vision. For link creation, it’s clear that either of these two extremes does more harm than good.

Sometime during the creation of your website, it’s beneficial to create a list of other websites from businesses in your industry. These can be either direct competitors or businesses that fall within a similar niche. Eventually, you can establish connections with each of the companies on your list, or you can use them to gain information and find opportunities.

First of all, writing guest posts for other companies — and allowing them to guest post on your blog — is one of the quickest ways to build positive relationships within your industry. In this scenario, everyone wins: the receiving website gets great content, and the giving website gets a well-positioned link to their blog. Promoting others’ content on social media is also an effective route to put yourself on good terms with your peers.

After building relationships, you can begin exploring what else each relationship might bring to the table. For example, for various reasons, links across the internet occasionally stop working. There’s almost no avoiding it. Using simple marketing plugins in your browser, you can easily find any such links on a target domain. Target the websites with which you’ve built relationships, and ask them to replace their broken links with working links that lead back to your website. Again, this is another situation where everyone wins; broken links can hurt a website’s ranking on the results page.

Bonus: Blog and Forum Commenting

As a bonus and immediately actionable tip, blog and forum commenting is another great way to cultivate links to your site. In the process of building relationships, you can comment on other people’s blogs by making interesting comments and including links to your similar content. Always make sure, however, that you’re linking to content and not products. Linking directly to a checkout page is considered ‘spammy’ and will hurt everyone involved.

Popular forum websites like Reddit are another effective place to gain exposure. Here, you must establish a voice in your chosen forum. Once you have, the moderators of any particular forum may allow you to occasionally post content that links to your blog. After you’ve created your link, it’s considered proper etiquette to remain involved in the community and continue reacting with other people’s content.

Though link building is an art which can only be mastered through trial and error, these are great starting points. It all boils down to establishing a voice, building relationships, and providing value. With those keys out of the way, your website’s traffic and search rank should skyrocket.

With over 15 years of marketing experience I have helped over 1,000 businesses amplify their customer base. I have spent the man hours to make sure every one of my clients have had a positive experience. I take the time to sit and get to know every company I work with on a personal level. I started this company to put qualified leads in front of the companies who are looking for them. The Website Marketing Company headquarters in Orlando, FL. 32803 services clients across the country.

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Helped guide me to make my website professional and personal so my clients could see my business higher on SEO rating! Very helpful would use again
Matt Montgomery
Matt Montgomery
15:13 02 Jun 18
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Mackenzie Thatcher
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Mike Moon
01:21 15 Mar 17
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Stephanie Lennon
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Edgar Rellis
22:29 19 Jun 18
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01:35 15 Jul 18
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15:12 09 Oct 18
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Stanley Taylor
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18:40 25 Oct 18
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05:25 07 Nov 18
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Amanda Spence
08:10 11 Nov 18
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13:32 02 Jan 19
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09:56 03 Jan 19
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Chapman C.
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08:29 04 Jan 19
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02:24 24 Jan 19
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Davon Phoenix
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20:51 24 Jan 19
Jess made us feel right at home with the way she handles social media marketing. She explains things well and gets results which at the end of the day is all that matters. We highly reccommend her for social media!
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09:39 30 Jan 19
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Mark Bilodeau
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04:37 21 Feb 19
Best investment i have made in my company was going with this marketing agency. Jess has been super helpful and Pete is great with websites.
Jan Spencer
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15:23 14 Mar 19
Shyanne is my account manager and she has been doing a good job answering my questions and keeping me in the loop about our social media management. I will be recommending to other business owners i know.
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15:58 18 Mar 19
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Rebecca Diaz
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15:29 25 Mar 19
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14:56 26 Mar 19
No sleezy salesman here. Your presentation was solid and there was no pressure to sign. i like that there are no contracts which is hard to find in a marketing agency now a days. 1 year in and i wouldn’t give you guys up for the world
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13:32 07 Apr 19
Website Marketing has done a great job helping our local orlando business gain traction. They handle our social media accounts and our Google ads. They have improved our ROI and continue to bring us an incredible amount of leads. There communication is key and they are easy to get ahold of and their Orlando office is really nice. We feel at home, Thank you.
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16:52 18 May 19
Highly recommended!! Jess and Austin are amazing account managers and have been working with our company for over 3 years. They must not have a high employee turn over rate because we have been able to talk to them for the past 3 years and that speaks volumes to their knowledge of not only our business but the marketing agency as well. I am looking forward to continued success and sorry it took us 3 years to get to writing this review.
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15:33 05 Jun 19
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14:33 12 Mar 19
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15:05 24 Jul 19
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18:54 24 Jul 19
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18:34 25 Jul 19
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Helena Joseph
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06:51 26 Jul 19
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17:15 27 Jul 19
Great experience! Would recommend them for web design.
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02:39 30 Jul 19
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18:34 29 Jul 19
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Ridam Reha
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20:38 01 Aug 19
No one can deny the fact that they are best in market for SEO/SMM. In my Opinion, They are Mind-Blowing.
Peter Handscomb
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15:46 02 Aug 19
My experience of working with them is Remarkable. I won't forget the brilliant website they built for me in several days. Thanks Guys!
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18:00 05 Aug 19
I loved them the way they serve their customers. I always like them as they are brilliant in building E-Commerce Websites.
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15:58 09 Aug 19
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We were looking for a marketing agency in Orlando that we could visit and have sit down meetings with who could really get us some SEO results and well we found it!! Our website has already made it on the front page of Google and we are already getting organic sales. So awesome in 3 months to have these kind of results.
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05:17 10 Oct 19
Really top notch marketing agency. We had given up hope on PPC trying to do it ourselves and we quickly realized when set up and run properly the ROI was huge!
Robbie Johnson
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14:16 23 Oct 19
Really top notch marketing agency. We had given up hope on PPC trying to do it ourselves and we quickly realized when set up and run properly the ROI was huge!
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14:16 23 Oct 19
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