Ecommerce Marketing Tips And Tricks

Launching a successful eCommerce shop requires plenty of hard work, motivation, and consistency, even if the products and services you provide are high-quality and receive raving reviews. Knowing how to effectively market your eCommerce store is essential to boost your website’s rankings within top search engines while outperforming the competition you have in your market or niche. Understanding some of the most useful eCommerce marketing tips and tricks available today is a way to improve your personal marketing skills while ensuring the next campaign and promotion you launch for your site is highly effective and successful. 

Choose the Right Host for an eCommerce Website 

Before you begin your journey of eCommerce marketing, ensure your website is hosted with a website that specializes in eCommerce websites. ECommerce web hosting provides fast loading speeds, quick checkout times, and the ability to handle large volumes of traffic. Compare multiple eCommerce web hosts to find a solution that is right for your website and the amount of traffic you anticipate before launching an eCommerce marketing campaign. 

Implement a CMS Solution 

ECommerce marketing involves more than simply sharing links and sponsored posts with your current social media following. Once you attract visitors to your website, ensuring it is engaging, appealing, responsive, and mobile-friendly is imperative. Use a CMS (Content Management Solution) such as WordPress to better optimize your website while having a variety of layouts to choose from before going live. 

Solutions such as WordPress remove the guesswork when selecting a new layout or design for your website. Additionally, WordPress currently offers thousands of both free and paid plugin solutions that are ideal for eCommerce stores that include social media sharing abilities, live chat, and community message boards. One of the most popular plugins available for WordPress designed specifically for eCommerce store owners includes WooCommerce. If you are thinking of hosting your own eCommerce shop without the assistance of a third-party, consider using WooCommerce to get started free of charge with your WordPress site. 

Take Advantage of Social Media Marketing Opportunities 

Social media has provided an array of marketing opportunities, especially for those who are interested in promoting their eCommerce shop. Use platforms such as Facebook, Instagram, Twitter, Pinterest, and even Snapchat to maximize your online reach with sponsored posts and viral updates. 

Build an online community of dedicated followers and fans who have a genuine interest in learning more about your business and the products you currently offer. Use social media to interact and engage with those who have questions or simply want to share their support. Provide total transparency by allowing followers to leave comments and concerns while replying to them using a public forum. Build a positive and professional reputation by remaining calm at all times, even when responding to negative reviews or commentary from social media users. 

Create an Extended eCommerce Store Using Facebook 

Promote your eCommerce store products by using additional tools such as Facebook. Launching a store via Facebook allows you the opportunity to share current products you have available on your official eCommerce site. Implement your eCommerce website’s URL into your Facebook pages to redirect traffic while also providing an extensive gallery of the type of items or services you currently provide directly on the platform itself. 

Launch Ads Using Facebook Ads and Instagram Ads 

One of the best tools for marketing an eCommerce store is Facebook Ads. Using both Facebook Ads and Instagram Ads provides you with in-depth analytic reports for each individual ad campaign you launch. Use Facebook Ads to create multiple advertisements simultaneously with A/B testing in mind. 

Use Professional Photography, Graphics, and Video Media Within Your Campaigns 

ECommerce companies that use blurry, outdated, or grainy photos and media are less likely to attract their desired audience. You only have one opportunity to make a positive and lasting impression on prospective customers, which is why it is essential to utilize professional photography, graphics, illustrations, animations, and videos to promote your products and services. 

Consider hiring freelance designers and videographers or animators to help with creating an attractive, modern, and relevant campaign that meshes with the aesthetic of your eCommerce store and the brand you envision for it. Use third-party websites to purchase professional illustrations, photos, and graphics that are most relevant to your website. Hire a photographer to ensure the photos taken of your product are sharp, clear, and high-quality before uploading them and publishing them to your own website. 

With a myriad of eCommerce stores flooding the internet and social media, it is important to stand out from your potential competition by solidifying your brand as authoritative, trusted, and professional. Avoid skimping on the investment of proper graphics and photography at all costs. 

Provide Upsell Options for Your Products 

Implement upsell options for your products to increase revenue generation while providing more in terms of solutions for your prospective customers. Including upsell options after users add an item to their shopping cart can incentivize them to pay an additional fee for more features or upgrades that are most desirable to them. Using upsell marketing techniques allows you to focus on consumers who love all of the “bells and whistles” while they are shopping for new products and for those who simply want to own the best of everything they buy. 

Offer Customizable Products and Packages to Your Customers 

If possible, offer customers customizable products and packages. Appealing to users who are searching for unique and interesting products is much easier when they have the ability to choose sizes, color preferences, or even engraving options. 

Create a Newsletter on Your eCommerce Site 

Create a newsletter subscription option on your official eCommerce website and allow users to enter their email addresses in exchange for exclusive discounts, promotions, and giveaways. Place your newsletter subscription box on each page of your website in an area that is visible to all visitors with every visit. Use a strong CTA (Call-to-Action) above your newsletter subscription box to incentivize users to share their email address with you. 

Some of the most effective marketing campaigns designed for eCommerce websites are created with the use of traditional email. Email marketing campaigns are far from obsolete and provide ample opportunity to hone in on a specific audience of users and prospective customers who are eager to hear more from you. 

Implement Top-Notch Customer Service for All Visitors and Loyal Shoppers 

Shoppers browsing a new eCommerce store want to feel as if they are able to trust your business and brand. ECommerce shops that do not provide any method of contact or a live chat often turn prospective customers off from making a purchase. Allow customers the ability to contact you via email, phone number, or with an email ticket system (which can be tracked using a third-party software solution or a system such as WordPress). Consider implementing a live chat plugin that allows you the ability to connect directly with online visitors and customers in need. Providing your users with multiple ways to get in touch with your business is a great way to boost your brand’s reputation while gaining the trust and loyalty of your online visitors. 

While running your own eCommerce store is never simple or easy, it is extremely rewarding once you have established a growing base of fans and followers who have a genuine interest in your business and brand. By working hard and implementing the right tips and tricks with your next marketing campaign, outshine your competition and solidifying your company’s position in the industry of your choosing.

With over 15 years of marketing experience I have helped over 1,000 businesses amplify their customer base. I have spent the man hours to make sure every one of my clients have had a positive experience. I take the time to sit and get to know every company I work with on a personal level. I started this company to put qualified leads in front of the companies who are looking for them. The Website Marketing Company headquarters in Orlando, FL. 32803 services clients across the country.

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Helped guide me to make my website professional and personal so my clients could see my business higher on SEO rating! Very helpful would use again
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15:13 02 Jun 18
These people are awesome guiding me through how to make my website more popular and it did just that! I would recommend them to anybody
Mackenzie Thatcher
Mackenzie Thatcher
17:58 02 Jun 18
SEO takes patience and Website Marketing Company, has proven they know what they are doing! Not only am I receiving business inquiries from referrals, but now from people searching on Google! Huge THANK YOU
Taylor Lakes
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18:27 19 Feb 18
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Mike Moon
Mike Moon
01:21 15 Mar 17
Perfect Job . I love the site that they built as well as their input as far as SEO goes. Not only that, I asked for the site and it was complete within a week. AMAZING!!!
Stephanie Lennon
Stephanie Lennon
23:28 08 May 17
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22:29 19 Jun 18
Your marketing has been amazing. Thanks for elevating us!
Jonathan Weber
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01:35 15 Jul 18
Thank you for improving our SEO. You were upfront (which is more than i can say from our last agency) and honest. Thank you for pointing out the mistakes our last agency made using tactics frowned upon by Google and getting us back on the right track. 7 months with you guys has been better than the last year and a half with 2 other agencies.
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I am glad i found you sooner rather than later our PPC spend was out of control and yall helped me increase sales while decreasing spend. I knew something wasn't right and yall quickly turned it around. I'm not going to try and do the "marketing" stuff on my own anymore.
Thomas A. Dahl
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Thank you to Kyle and his team for their hard work and dedication. Kyle literally spent the first 3 months being my main point of contact and he is the CEO! With a large budget like we spend its nice to know the owner of the company is available to take my calls and meet with me. He was in the office everyday we dropped in and our new account manager Ryan is just as good! The positive ROI has been amazing and i can't wait to bring my new start up on board from the begining when it launches in December of 2018.
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Chapman C.
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Mark Bilodeau
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Simon Jenner
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My new website looks great. Much better than the one I tried to build for my own business. Thank you for taking over!
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Made a switch to this web design company and haven't looked back since. They do quality tier work and I'd endorse them for this marketing service.
Richard Barrett
Richard Barrett
18:34 25 Jul 19
Having a website that generates leads consistently is vital to the heartbeat of any business. Thank you for helping me achieve this finally after so many wasted months of trying to do it myself.
Helena Joseph
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06:51 26 Jul 19
Don't worry about spending money for a pro to build you a professional website. You will quickly make that money back if it's done correctly!
Richard Contraisee
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17:15 27 Jul 19
Great experience! Would recommend them for web design.
Rolesaau Pollard
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02:39 30 Jul 19
Amazed with my new website! Launched in less than 2 weeks and runs incredibly fast!!
Rizuwan Ahmad
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18:34 29 Jul 19
I remember that I ordered a new Website for my business and they just finished my work in couple of week. I will never forget how their Brilliance made my website best. They are recommendable just because of their Outstanding Skills and trustworthy Management.
Ridam Reha
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My experience of working with them is Remarkable. I won't forget the brilliant website they built for me in several days. Thanks Guys!
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I loved them the way they serve their customers. I always like them as they are brilliant in building E-Commerce Websites.
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Robbie Johnson
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Really top notch marketing agency. We had given up hope on PPC trying to do it ourselves and we quickly realized when set up and run properly the ROI was huge!
Robbie Johnson
Robbie Johnson
14:16 23 Oct 19
I would like to thank WMC for explaining and breaking down what we needed done to start bringing in leads. We ultimatly ended up going with Pay Per Click and the return on investment has been fantastic.
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Kyle at website marketing set us up with call tracking and grooming leads for our salon. We not only hear the phone ringing more but you can go back and listen to the calls which helps us with training and let’s us know what calls were from his leads. Our appointment books are filled!
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