Launching a successful eCommerce shop requires plenty of hard work, motivation, and consistency, even if the products and services you provide are high-quality and receive raving reviews. Knowing how to effectively market your eCommerce store is essential to boost your website’s rankings within top search engines while outperforming the competition you have in your market or niche. Understanding some of the most useful eCommerce marketing tips and tricks available today is a way to improve your personal marketing skills while ensuring the next campaign and promotion you launch for your site is highly effective and successful.
Choose the Right Host for an eCommerce Website
Before you begin your journey of eCommerce marketing, ensure your website is hosted with a website that specializes in eCommerce websites. ECommerce web hosting provides fast loading speeds, quick checkout times, and the ability to handle large volumes of traffic. Compare multiple eCommerce web hosts to find a solution that is right for your website and the amount of traffic you anticipate before launching an eCommerce marketing campaign.
Implement a CMS Solution
ECommerce marketing involves more than simply sharing links and sponsored posts with your current social media following. Once you attract visitors to your website, ensuring it is engaging, appealing, responsive, and mobile-friendly is imperative. Use a CMS (Content Management Solution) such as WordPress to better optimize your website while having a variety of layouts to choose from before going live.
Solutions such as WordPress remove the guesswork when selecting a new layout or design for your website. Additionally, WordPress currently offers thousands of both free and paid plugin solutions that are ideal for eCommerce stores that include social media sharing abilities, live chat, and community message boards. One of the most popular plugins available for WordPress designed specifically for eCommerce store owners includes WooCommerce. If you are thinking of hosting your own eCommerce shop without the assistance of a third-party, consider using WooCommerce to get started free of charge with your WordPress site.
Take Advantage of Social Media Marketing Opportunities
Social media has provided an array of marketing opportunities, especially for those who are interested in promoting their eCommerce shop. Use platforms such as Facebook, Instagram, Twitter, Pinterest, and even Snapchat to maximize your online reach with sponsored posts and viral updates.
Build an online community of dedicated followers and fans who have a genuine interest in learning more about your business and the products you currently offer. Use social media to interact and engage with those who have questions or simply want to share their support. Provide total transparency by allowing followers to leave comments and concerns while replying to them using a public forum. Build a positive and professional reputation by remaining calm at all times, even when responding to negative reviews or commentary from social media users.
Create an Extended eCommerce Store Using Facebook
Promote your eCommerce store products by using additional tools such as Facebook. Launching a store via Facebook allows you the opportunity to share current products you have available on your official eCommerce site. Implement your eCommerce website’s URL into your Facebook pages to redirect traffic while also providing an extensive gallery of the type of items or services you currently provide directly on the platform itself.
Launch Ads Using Facebook Ads and Instagram Ads
One of the best tools for marketing an eCommerce store is Facebook Ads. Using both Facebook Ads and Instagram Ads provides you with in-depth analytic reports for each individual ad campaign you launch. Use Facebook Ads to create multiple advertisements simultaneously with A/B testing in mind.
Use Professional Photography, Graphics, and Video Media Within Your Campaigns
ECommerce companies that use blurry, outdated, or grainy photos and media are less likely to attract their desired audience. You only have one opportunity to make a positive and lasting impression on prospective customers, which is why it is essential to utilize professional photography, graphics, illustrations, animations, and videos to promote your products and services.
Consider hiring freelance designers and videographers or animators to help with creating an attractive, modern, and relevant campaign that meshes with the aesthetic of your eCommerce store and the brand you envision for it. Use third-party websites to purchase professional illustrations, photos, and graphics that are most relevant to your website. Hire a photographer to ensure the photos taken of your product are sharp, clear, and high-quality before uploading them and publishing them to your own website.
With a myriad of eCommerce stores flooding the internet and social media, it is important to stand out from your potential competition by solidifying your brand as authoritative, trusted, and professional. Avoid skimping on the investment of proper graphics and photography at all costs.
Provide Upsell Options for Your Products
Implement upsell options for your products to increase revenue generation while providing more in terms of solutions for your prospective customers. Including upsell options after users add an item to their shopping cart can incentivize them to pay an additional fee for more features or upgrades that are most desirable to them. Using upsell marketing techniques allows you to focus on consumers who love all of the “bells and whistles” while they are shopping for new products and for those who simply want to own the best of everything they buy.
Offer Customizable Products and Packages to Your Customers
If possible, offer customers customizable products and packages. Appealing to users who are searching for unique and interesting products is much easier when they have the ability to choose sizes, color preferences, or even engraving options.
Create a Newsletter on Your eCommerce Site
Create a newsletter subscription option on your official eCommerce website and allow users to enter their email addresses in exchange for exclusive discounts, promotions, and giveaways. Place your newsletter subscription box on each page of your website in an area that is visible to all visitors with every visit. Use a strong CTA (Call-to-Action) above your newsletter subscription box to incentivize users to share their email address with you.
Some of the most effective marketing campaigns designed for eCommerce websites are created with the use of traditional email. Email marketing campaigns are far from obsolete and provide ample opportunity to hone in on a specific audience of users and prospective customers who are eager to hear more from you.
Implement Top-Notch Customer Service for All Visitors and Loyal Shoppers
Shoppers browsing a new eCommerce store want to feel as if they are able to trust your business and brand. ECommerce shops that do not provide any method of contact or a live chat often turn prospective customers off from making a purchase. Allow customers the ability to contact you via email, phone number, or with an email ticket system (which can be tracked using a third-party software solution or a system such as WordPress). Consider implementing a live chat plugin that allows you the ability to connect directly with online visitors and customers in need. Providing your users with multiple ways to get in touch with your business is a great way to boost your brand’s reputation while gaining the trust and loyalty of your online visitors.
While running your own eCommerce store is never simple or easy, it is extremely rewarding once you have established a growing base of fans and followers who have a genuine interest in your business and brand. By working hard and implementing the right tips and tricks with your next marketing campaign, outshine your competition and solidifying your company’s position in the industry of your choosing.
With over 15 years of marketing experience I have helped over 1,000 businesses amplify their customer base. I have spent the man hours to make sure every one of my clients have had a positive experience. I take the time to sit and get to know every company I work with on a personal level. I started this company to put qualified leads in front of the companies who are looking for them. The Website Marketing Company headquarters in Orlando, FL. 32803 services clients across the country.
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