Google Algorithm Changes Can Be Confusing For SEO

SEO can be one of the most effective ways to generate targeted traffic and quality leads. However, the problem with search engine optimization is the fact that the Google algorithm is constantly changing. Strategies that are effective one day can be useless in the next day. That can make search engine optimization a challenging strategy to use for your Internet business. But you can still make it work if you focus on the fundamentals principles that Google wants you to follow. Here are

1. Focus on the User Experience

Google is focused on the user’s experience. Their business model is based on users coming back to use their search engine because of the quality search results they return. You have to use this idea to build your campaigns. You want to start by figuring out the intent behind the search phrases. This is important to delivering relevant content and a targeted sales message. It also means that you have to provide value and the content that users are expecting. Pushing your agenda down user’s throats will not be as effective as it was before.

2. Create In-Depth Content

The best way to get users to stay on your site is to create in-depth content. First of all, Google tends to rewards content that is longer than the average 300 to 400 word articles. Longer content means that the publisher has put in the work to provide value to their readers. It’s not about longer content either. Your content must contain keywords that relate to the search term. Google’s algorithm looks for phrases, keywords and other types of words that have a relationship with the search term. The best way to go about this is to create content that uses LSI keywords and natural phrases related to the search term.

3. You Have to Earn Your Links

Since the beginning of SEO, marketers have been coming up with ways to game the system. They’ve been using what’s called black hat strategies to exploit the Google algorithm. This has included putting up recycled/duplicate content to draw in traffic, using low quality site networks to build links and setting up fake pages to bait and switch search engine spiders. If you want SEO to work for you, you need to focus on creating great content and getting it out there. Content marketing is a strategy that works hand in hand with SEO as you get the benefits of branding, targeted traffic and incoming links. In simple terms, you have to earn your links.

4. Work on UX Design

It’s becoming more important than ever to focus on user experience (UX) design. UX design covers everything from your navigation menu, script functionality, accessibility, to general design. For example, Google has indicated that load speed is a ranking signal in their algorithm. It makes complete sense when you think about it. Sites that take a long time to load result in a poor user experience. But that’s not all. There are predictions that Google will use how much time a user has spent on your site as a ranking factor in the future. That proves the case that you need to focus on UX design to stabilize your SEO campaign.

5. Build a Responsive Site

Google is going with a mobile first concept to accommodate the rising number of users that browse the web via mobile devices. You must at least have a responsive site to align your site with Google’s stance and also to capitalize on the search engine benefits. Google displays different results for mobile users. If you want to get as much search engine visibility as possible, your site must be mobile friendly. Designing a mobile friendly is also essential if you want to convert mobile users into customers.

Those are some of the many things that you can do to stay ahead of algorithm changes. The constant algorithm changes can be confusing but the SEO community tends to figure out the small shifts that need to be made to adhere to Google’s updates. Even if your rankings get hit with these changes, you should still be able to recover if you’ve focused on the fundamentals.

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