The Impact Twitters 280 Character Limit Has Had On Online Marketing
- December 6, 2017
- Social Media Marketing, Uncategorized
Twitter has long been known as a domain for people and businesses who can really edit themselves. The Twitter character limit of 140 per post meant that if you could not express yourself succinctly, you just weren’t able to participate. As a result, business owners who had accounts on Twitter really had to rethink their entire mode of communicating with the masses. This “say it quick and plain” style helped make the fortunes of some business owners while doing a severe disservice to others. Online marketing became something of a science due to all of the head scratching this caused.
The New 280 Character Limit for Twitter Will Affect Your Marketing Style
However, as per the new directive from Twitter, things are about to change in a major way. The old Twitter character limit of 140 has now been doubled to 280. This means that you now have twice the space to get your message across to the masses. This will certainly affect your online marketing campaign style, most likely in ways that you could not have imagined in the past. One thing is for sure: If you have gotten so used to the old limit of 140 characters, you may need some professional assistance to help you adapt to the new expanded limit. It may be time to hire a pro marketing team.
More Characters Give You More Space to Describe Your Goods for Sale
Now that the Twitter character limit has been expanded, this means that your online marketing style will also have to adapt. The main benefit that comes with doubling your allotted characters is that you now have more space to describe and promote the goods that you have for sale. You can go into more detail concerning their features and devote a little more time to playing up their chief advantages. This will enable you to get a little more in depth with your descriptions in a way that allows you to develop your personal style of expression. It may also mean an uptick in site visits.
More Characters Give You the Room to Announce Contests and Giveaways
One of the chief benefits that comes with the expanded character limit on Twitter is the increase in your ability to announce a whole slew of new contests, giveaways, and other participatory events. These are eye catching posts that readers love to see in their feed. With the right graphic to accompany them, you can really draw a great deal of attention with these types of posts. Not only do you get the viewers to interact directly with your site, you also draw their attention to all of the goods and services that you have for sale there. This can mean a serious upsurge in clicks.
More Characters Give You More Scope to Answer a Reader’s Questions
Now that you have more characters to use on each post on Twitter, you will naturally find that you also have more space to devote to responding to questions, comments, and concerns from your readers. If someone asks a question on your Twitter account that demands a detailed answer, you no longer have to direct them to your FAQ page on your official company website. Now that you have 280 characters to devote to an answer, you can reply directly to them on your Twitter space. This enables you to forestall a rash of similar questions from other readers, thus saving you a great deal of energy.
More Characters Give You a Better Chance to Establish a Unique Personality
One of the most important advantages that the new expanded character limit on Twitter can give to a business owner is the ability to establish more of a fully unique and original personality. If you have been constricted in the past from giving much more than a straight description of the items you are advertising, you can now stretch out a bit. This means that you can add in more humor or more of a “personalized” touch with your posts. Whatever you feel you need to say in addition to your sales pitch, you can now safely say. This new freedom will help you establish your brand.
You Can Hire a Professional Marketing Team to Help You Adapt
If you are having trouble figuring out just how to proceed in the wake of the new expanded Twitter character limits, don’t worry. You can hire a team of marketing pros who can help you navigate these new and exciting seas. The main thing is to learn how to use the new expanded limit to your advantage while continuing to serve the needs of your existing customers. This is a delicate balancing act that may take some time and effort to get right. A team of professional web marketing experts can help you.
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