Local Marketing Is More Important Than Ever

local marketingIn order to survive in difficult economic times, businesses can’t leave any stone unturned when it comes to sources of potential customers. This includes utilizing your local market to bring in more business. There are some companies, such as local service businesses, that have no choice but to market locally. A laundromat, dentist or plumber in Indiana isn’t helped by someone in Maine finding their website.

Whether you need business from your local market to survive or not, it’s still wise to go after it as much as possible. There are some solid online strategies for local marketing that can help an already successful business grow to greater heights or save a floundering company.

Optimize Your Website for Local Search Rankings

Your website is your company’s online lobby. It’s the first impression most people will have of your business. For this reason, it needs to look and perform exceptionally as well as have all the needed content to answer visitors’ questions and convert them into leads or customers. Beyond this, there are specific strategies you can employ to help your website come up more when potential customers in your town search for a local business to deal with.

  • Geo-Targeted Keywords and Landing Pages

    As a general rule, focusing on more specific keywords will yield more highly-targeted prospects. They are also easier to rank highly under on search engine results pages since fewer competitors will be focusing on them. There are many ways you can narrow the focus of a keyword or phrase that someone types or speaks into their phone when doing a search and one of these is geographical.

    If you are a divorce attorney in Memphis, Tennessee, you probably have pages on your website that are focused around keyword phrases such as “divorce attorney Memphis.” This is good, but don’t stop there. Look at all the neighborhoods and close-by towns around Memphis. You also want to be under “East Memphis divorce attorney,” “Harbor Town divorce attorney,” and similarly for every nearby town and neighborhood name.

    Another helpful tip is to have separate pages on your website that are tied to specific keywords that you are targeting both as a part of organic SEO campaigns and for paid search campaigns. When someone clicks on your search listing, they are taken to what’s known as a “landing page.” A landing page that is more specifically targeted to the keywords that brought someone to it will have a higher conversion rate than a more generic landing page.

  • Google Maps API

    The first step any business should take in online marketing is setting up a Google My Business listing. Part of the process of doing this will be setting up your Google Maps listing, which enables you to give potential customers a description of your company and helps them easily find you. As far as how this applies to optimizing your website for local search, you should also take the step of embedding the Google Maps API on your website. Google My Business gives instructions on how to do this, and it helps Google link your website to your Google Maps listing.

  • Ensure Your Website Is Mobile-Friendly

    It has become the case over the past few years that the majority of people doing online searches do so with their phones. As just one example, 72 percent of people use their phone when performing an online search for food and beverage businesses. This is a uniquely local type of search since most people won’t be searching out of town for a place to get a drink or a bite to eat.

    Websites that are not mobile-friendly just don’t cut it anymore in 2020. In fact, they haven’t been acceptable for years now, so hopefully, you already have a mobile-friendly website. If not, handle this before anything else. Testing if your site is mobile-friendly is simple. Type “mobile-friendly website test” into Google and the first result is a field you can click on to enter a website address to have Google test it for you.

Get Listings in All Relevant Local Directories

Take advantage of local online business resources in your area. Beyond the aforementioned Google My Business, you should get local listings on FaceBook Marketplace, Yellowpages.com, Yelp, Manta and a number of others. These listings help you in a couple of ways. People can directly find your company through them. Secondly, the listings will link back to your website. This gives it high-quality backlinks that strengthen the connection on Google search results pages between your company and your local area.

Use Locally Targeted Pay-Per-Click Advertising

Those geo-targeted keywords that you focus certain pages of your website around for SEO purposes can also be applied to paid search advertising. If you’re not already, sign up on Google Adwords. This is the largest pay-per-click advertising platform by far. You have to be more careful when selecting your keywords for this type of advertising because, as its name implies, you pay every time someone clicks on your ad. So, it’s important that you focus on keywords that are bringing in targeted traffic that’s truly interested in what you’re offering. In PPC advertising, in particular, it really pays to use more specific, long-tail keywords that may be three, four or five words in length. These really narrow down the search to the exact goods and services you provide.

Post About Stories of Local Interest on Social Media

If a picture is worth a thousand words, a viral social media post can be worth ten thousand. Certainly, there are things happening in your area. Post about them on your social media accounts. This can only help bring more local attention your way and may bring in some new leads and customers.

Another powerful way to use social media is to tie it into any offline local marketing methods you may be using. There are plenty of things you can be doing in your locality outside the digital world. Coordinating with local charities to run contests or promotions to raise money. You can donate prizes to competitions or contests in your area. All of this can be promoted through your social media channels.

Getting a Competitive Edge in Local Outreach

With 86 percent of people using the internet to find a local business, savvy online marketing can make the difference between success or failure in your locality. Staying current on the best methods of increasing your volume of leads and customers from your local community is a full-time job in its own right, and you already have a business to run. It takes time and knowledge to beat your competitors in this arena, and you may not have the in-house resources to accomplish it on your own. For 12 years, businesses throughout the country have trusted the digital marketing pros at Website Marketing to bring them more leads, customers and revenue.

Their SEO experts know how to refine your website to make it rank higher for people in your community. We can handle the keyword research, landing page creation, paid search marketing and social media management that will make you the go-to authority for what you offer in your area. Contact us at your earliest convenience to find out how we can help put you on the map in your city.

With over 15 years of marketing experience I have helped over 1,000 businesses amplify their customer base. I have spent the man hours to make sure every one of my clients have had a positive experience. I take the time to sit and get to know every company I work with on a personal level. I started this company to put qualified leads in front of the companies who are looking for them. The Website Marketing Company headquarters in Orlando, FL. 32803 services clients across the country.

About us and this blog

We are an Orlando Florida marketing agency with a focus on helping our customers achieve great results across several key areas.We work with clients across the country.

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We offer professional Orlando SEO, PPC, and Social Media services that help websites increase their organic traffic drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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Helped guide me to make my website professional and personal so my clients could see my business higher on SEO rating! Very helpful would use again
Matt Montgomery
Matt Montgomery
15:13 02 Jun 18
These people are awesome guiding me through how to make my website more popular and it did just that! I would recommend them to anybody
Mackenzie Thatcher
Mackenzie Thatcher
17:58 02 Jun 18
SEO takes patience and Website Marketing Company, has proven they know what they are doing! Not only am I receiving business inquiries from referrals, but now from people searching on Google! Huge THANK YOU
Taylor Lakes
Taylor Lakes
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Mike Moon
Mike Moon
01:21 15 Mar 17
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Stephanie Lennon
Stephanie Lennon
23:28 08 May 17
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Edgar Rellis
22:29 19 Jun 18
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Jonathan Weber
Jonathan Weber
01:35 15 Jul 18
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Thomas A. Dahl
Thomas A. Dahl
15:12 09 Oct 18
Thank you to Kyle and his team for their hard work and dedication. Kyle literally spent the first 3 months being my main point of contact and he is the CEO! With a large budget like we spend its nice to know the owner of the company is available to take my calls and meet with me. He was in the office everyday we dropped in and our new account manager Ryan is just as good! The positive ROI has been amazing and i can't wait to bring my new start up on board from the begining when it launches in December of 2018.
Stanley Taylor
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05:43 13 Oct 18
Very pleased with the work. WMC has kept in constant communication with me about any changes, and although marketing requires a lot of patience, they have been putting 110% into their work with exceptional professionalism.This makes me feel like I am part of the family. Shout out to Kyle and Jess for making things happen. Jess is phenomenal.
Jose Miguel De La Cruz
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18:40 25 Oct 18
Top notch customer service and very knowledgeable when it comes to PPC marketing. Austin is our PPC account manager and he is always available to take my call. Our business has tripled sales over the last 5 months. I highley reccomend you contact them the consultation was free and they are very laid back and not some huge 500+ employee agency that never has time for you.
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19:55 25 Oct 18
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Alice North
Alice North
05:25 07 Nov 18
Social media is what we came for and we have not been disappointed! Jessica has been great and keeps us informed on trends and makes great content
Amanda Spence
Amanda Spence
08:10 11 Nov 18
We needed an Orlando marketing agency that could meet the daily needs of our company and we have met our match made in heaven. Website Marketing Company has not only done what we hired them to do but they have exceeded our expectations. Friendly staff and its right down the road from our Orlando office which makes it convenient.
Elisha Love
Elisha Love
13:32 02 Jan 19
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Alison Wilson
Alison Wilson
09:56 03 Jan 19
Our business has significantly improved due to the marketing strategy that you implemented. We even had a last minute change that needed to be made and we were able to call our account manager Austin on Christmas and he had the changes implemented the same same day! Thats customer service and can't wait wait for 2019.
Chapman C.
Chapman C.
08:29 04 Jan 19
This company was originally helping us with our SEO and website improvements, but they have now progressed into assisting us with our social media presence. I was completely oblivious to how effective social media can be for leveraging new customers. Over the past few months, they have been very successful in attracting and influencing new customers and building our organic presence. I’ve learned a lot about the right and wrong ways to improve our business thanks to Mike and the marketing team. Thank you for your honesty, transparency, and guidance! I look forward to a continued and prosperous partnership between the both of us. Best Regards,Angel
Angel Turner
Angel Turner
19:22 17 Jan 19
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Isabella Ramirez
Isabella Ramirez
02:24 24 Jan 19
I have a very busy schedule. Therefore, I do not like to spend my free time hassling my marketing company for updates regarding work I’m paying for. I had that issue with a few other marketing companies before finally migrating over to this company. They are organized and it shows because my status report at the end of the month is always detailed and pinpoints exactly what kind of results were achieved during that specific month. So far, they haven’t missed a month. My SEO has drastically improved and I’m looking forward to running more campaigns as they continue to prove they are capable. Special thanks to Austin and Peter for being consistent and personable to do business with.
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Ryan Jefferson
01:48 24 Jan 19
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Davon Phoenix
Davon Phoenix
20:51 24 Jan 19
Jess made us feel right at home with the way she handles social media marketing. She explains things well and gets results which at the end of the day is all that matters. We highly reccommend her for social media!
Melendez Mary
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09:39 30 Jan 19
Great Orlando marketing agency. Quick to do a marketing analysis on our company and send over the proposal. No contracts which is awesome. didn't try and oversell us services we didn’t want.
Mark Bilodeau
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04:37 21 Feb 19
Best investment i have made in my company was going with this marketing agency. Jess has been super helpful and Pete is great with websites.
Jan Spencer
Jan Spencer
15:23 14 Mar 19
Shyanne is my account manager and she has been doing a good job answering my questions and keeping me in the loop about our social media management. I will be recommending to other business owners i know.
Dean Dietrich
Dean Dietrich
15:58 18 Mar 19
Walked into your office and the huge wall mural you guys made yourself caught my eye. I could see the creativity instantly and thats why I went with you for our logo design. Quick turn around time and just what we wanted
Rebecca Diaz
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15:29 25 Mar 19
Peter has been great in the whole design process of our new website. Keeps us up to date and lets us take peaks at the progress when we drop by. Cant wait to see the end result!!
Lydia Turner
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14:56 26 Mar 19
No sleezy salesman here. Your presentation was solid and there was no pressure to sign. i like that there are no contracts which is hard to find in a marketing agency now a days. 1 year in and i wouldn’t give you guys up for the world
Thomas Arnold
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13:32 07 Apr 19
Website Marketing has done a great job helping our local orlando business gain traction. They handle our social media accounts and our Google ads. They have improved our ROI and continue to bring us an incredible amount of leads. There communication is key and they are easy to get ahold of and their Orlando office is really nice. We feel at home, Thank you.
Josef Yanez
Josef Yanez
16:52 18 May 19
Highly recommended!! Jess and Austin are amazing account managers and have been working with our company for over 3 years. They must not have a high employee turn over rate because we have been able to talk to them for the past 3 years and that speaks volumes to their knowledge of not only our business but the marketing agency as well. I am looking forward to continued success and sorry it took us 3 years to get to writing this review.
Jenise Fehribach
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15:14 20 May 19
Jess made us feel comfortable with the way she handles social media marketing. She explains things well and gets results which at the end of the day is all that matters. We will recommend her for social media!
Hunt Daron
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15:33 05 Jun 19
You guys are doing a great job on our Ecommerce marketing! Thank you for helping out a local Orlando business achieve success
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kitty keychain
16:48 25 Jun 19
Great marketing results for my roofing company. Easy to get a hold of and no hidden fees
Anabel Carpenter
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14:33 12 Mar 19
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Simon Jenner
Simon Jenner
15:05 24 Jul 19
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Palmud Rich
Palmud Rich
18:54 24 Jul 19
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Richard Barrett
Richard Barrett
18:34 25 Jul 19
Having a website that generates leads consistently is vital to the heartbeat of any business. Thank you for helping me achieve this finally after so many wasted months of trying to do it myself.
Helena Joseph
Helena Joseph
06:51 26 Jul 19
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Richard Contraisee
Richard Contraisee
17:15 27 Jul 19
Great experience! Would recommend them for web design.
Rolesaau Pollard
Rolesaau Pollard
02:39 30 Jul 19
Amazed with my new website! Launched in less than 2 weeks and runs incredibly fast!!
Rizuwan Ahmad
Rizuwan Ahmad
18:34 29 Jul 19
I remember that I ordered a new Website for my business and they just finished my work in couple of week. I will never forget how their Brilliance made my website best. They are recommendable just because of their Outstanding Skills and trustworthy Management.
Ridam Reha
Ridam Reha
20:38 01 Aug 19
No one can deny the fact that they are best in market for SEO/SMM. In my Opinion, They are Mind-Blowing.
Peter Handscomb
Peter Handscomb
15:46 02 Aug 19
My experience of working with them is Remarkable. I won't forget the brilliant website they built for me in several days. Thanks Guys!
Hazel Keich
Hazel Keich
18:00 05 Aug 19
I loved them the way they serve their customers. I always like them as they are brilliant in building E-Commerce Websites.
Sinfonia Futon
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15:58 09 Aug 19
I would like to thank WMC for explaining and breaking down what we needed done to start bringing in leads. We ultimatly ended up going with Pay Per Click and the return on investment has been fantastic.
J Davis
J Davis
15:08 09 Oct 19
We were looking for a marketing agency in Orlando that we could visit and have sit down meetings with who could really get us some SEO results and well we found it!! Our website has already made it on the front page of Google and we are already getting organic sales. So awesome in 3 months to have these kind of results.
Charles Hance
Charles Hance
05:17 10 Oct 19
Really top notch marketing agency. We had given up hope on PPC trying to do it ourselves and we quickly realized when set up and run properly the ROI was huge!
Robbie Johnson
Robbie Johnson
14:16 23 Oct 19
Really top notch marketing agency. We had given up hope on PPC trying to do it ourselves and we quickly realized when set up and run properly the ROI was huge!
Robbie Johnson
Robbie Johnson
14:16 23 Oct 19
I would like to thank WMC for explaining and breaking down what we needed done to start bringing in leads. We ultimatly ended up going with Pay Per Click and the return on investment has been fantastic.
J Davis
J Davis
15:09 09 Oct 19
Kyle at website marketing set us up with call tracking and grooming leads for our salon. We not only hear the phone ringing more but you can go back and listen to the calls which helps us with training and let’s us know what calls were from his leads. Our appointment books are filled!
Jeff Lauzon
Jeff Lauzon
15:02 29 Oct 19
A huge thank you to the team at website marketing company in Orlando Florida! Everyone I have worked with has been very knowledgeable and helpful answering all of my questions.
Mariette Jolicoeur
Mariette Jolicoeur
19:49 05 Feb 20
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Marylee Reese
Marylee Reese
10:36 08 Feb 20
My PPC has reached an alltime high in the number of leads it is bringing in. The ROI is really incredible and I can't wait to hire a few more people on my staff so we can expand into other areas of the state.
jacob murphy
jacob murphy
10:28 08 Feb 20
Great Orlando marketing agency
Kyle Busch
Kyle Busch
19:33 04 Jun 19
Thank you for helping us market our law firm
Louis Pete
Louis Pete
21:04 17 Apr 20
Our Business Now Thrives because of switching to this marketing agency. Our ROI is up 60% in the first month. I wish we would of switched sooner instead of listening to our last marketing agency about how marketing "takes time" but with you guys it came same day.
Mary Yoo
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12:55 08 May 20