It’s no secret that online reviews can make or break a business. There are many websites and services that allow customers and clients to post their reviews of businesses. These review sites are viewed hundreds of times a day and more than ever, people are researching online reviews before they make purchases. Here are five ways online reviews can impact your business.
Whether your business receives negative or positive reviews, having plenty of reviews available online for potential customers to read will give them the sense that your business is trending or a popular spot to make purchases from. Having lots of positive reviews, lets people know you have a trustworthy business with high-quality service. Having lots of negative reviews can make your business infamous and still drive traffic to it but not for the reasons you want it to.
Bad Reviews Can Kill Your Business
If your business chooses to ignore negative reviews posted online about your business, then don’t expect it to be around for much longer. Take negative reviews seriously and utilize them to improve aspects of your business that customers believe are below quality standards. Don’t dismiss them as reviews from “haters” because people will know to avoid your business.
Good Reviews Have a Snowballing Effect
Positivity is contagious and if others see that your business is receiving great reviews, they’ll be encouraged to visit your business to try it out for themselves. When those new customers post positive reviews online, others will too, ultimately creating a snowballing effect of positive reviews. Customers trust businesses that have hundreds of positive reviews, turning your business into a trustworthy name they can safely recommend to others.
Greater In Depth Business Information
Sometimes a company or business websites fail to list all their services and information on their websites. This can leave customers asking questions or potential ones unsure as to whether or not you offer the products and services they are looking for. This is how reviews online can work for you. Customers who review your products and services will answer the questions that potential customers have. You might be overlooking information about your business, but a customer might utilize that piece of information as a spotlight in their review. Customers answer questions for each other and create an in-depth database of information regarding your business.
There is Value in Customer’s Voice
There are way too many businesses out there that ignore their customers and their opinions. Customers are the reasons businesses are around in the first place and you should value their voice. Giving them a platform to speak their mind about your business whether it’s through your website or review sites, gives you the valuable feedback you can use to improve your business. Customers appreciate it when businesses don’t censor out reviews. Yelp has even posted warnings on business pages who have the habit of suing or deleting bad reviews. Don’t be one of these businesses because it tells your customers that you have something to hide and don’t value their opinions. Letting customers give truthful reviews gives them the sense that you understand what they want from your business and its services.
Knowing how reviews online can impact your business is a valuable asset to have in your business toolbox. Utilize customer reviews to improve your business and build a high-quality model that people look up to and can trust. Create a great business that values and understands the importance of reviews posted online and let your customers voice their feedback. Encorporate reviews into your business and encourage customers to post them online for others to see.
With over 15 years of marketing experience I have helped over 1,000 businesses amplify their customer base. I have spent the man hours to make sure every one of my clients have had a positive experience. I take the time to sit and get to know every company I work with on a personal level. I started this company to put qualified leads in front of the companies who are looking for them. The Website Marketing Company headquarters in Orlando, FL. 32803 services clients across the country.
About us and this blog
We are an Orlando Florida marketing agency with a focus on helping our customers achieve great results across several key areas.We work with clients across the country.
Request a free quote
We offer professional Orlando SEO, PPC, and Social Media services that help websites increase their organic traffic drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.