Pay Per Click vs. Organic SEO – Which is better

Pay Per Click vs. Organic SEO Orlando Florida Marketing Agency

Website traffic doesn’t just show up out of thin air. Usually, businesses have two options to help improve website traffic: pay-per-click (PPC) or search engine optimization (SEO). The key to success in any strategy is knowing which method to use when, and how each can benefit your business. A successful online campaign will typically include both organic seo and pay per click advertising, as each has its own benefits and applications in marketing your business brand. 

The Basics: PPC and Organic SEO Explained 

Pay-per-click advertising works pretty much exactly as it sounds. Using platforms like Google Adwords, you can display sponsored ads in the search results, paying a fee every time that a user clicks the link on the search engine to go to your website. The fee that you pay is based on the competitiveness of the keywords you want to use. 

Organic SEO is a great way to build traffic for free. This method starts by defining keywords and performing research on those keywords to determine how to incorporate them and which words to utilize in your content. It can be difficult and time-consuming to do if you are not experienced, but there are many who believe that organic search engine optimization is THE KEY to online marketing success. 

The Debate Goes On 

For years, business owners and marketers alike have been debating the value of SEO vs. PPC advertising. For those who can afford it, buying their way into the search results makes sense because it’s a guaranteed position. Others feel that PPC is unnecessary or they simply don’t have the budget for it, when it is actually a lot more affordable than most realize. Keep in mind that what is best for your business isn’t going to be what is best for everyone. To help you decide what is best, take a look at the pros and cons of each tool. 

Search Engine Optimization Benefits and Disadvantages 

Organic optimization is a cost-effective option for increasing brand awareness and boosting website traffic online. If you are able to do the work yourself, you can save even more money in the process. Otherwise, all you will pay for is the service that you choose to handle your organic campaign. Another perk of SEO is that it provides longevity. When a site is built and optimized well, it can keep a high-ranking position in the results long after paid campaigns have ended. Paid ads can move around in the results, whereas your organic ranking should remain fairly stable over time. 

The downside of search engine optimization is that it is very time-consuming and slow to produce results. If you have time on your side, that might not be an issue. If you are in a hurry to increase traffic, however, paid advertising might be the way to go. This is also an ongoing process that will last for the life of the business, meaning that your campaign will never truly be “done” like a paid campaign would eventually end. However, that also means that the future of your business will be set up for success with search engine optimization. 

Pay Per Click Benefits and Disadvantages 

The obvious benefit to PPC is that you get instant results. You can pick the timeline and dates of the campaign and start seeing an impact as soon as it begins. Plus, you don’t have to worry about search engine algorithms and other factors that might affect your ranking. You’ve paid for your spot, so you know where your website will be listed. One of the biggest benefits that marketers report with pay per click campaigns is that they are completely scalable and offer a lot more control than organic optimization campaigns. 

Keyword competition is at an all-time high and you are going to pay to get the best results in your campaigns. Plus, some keywords can change in demand, which means you might pay more for the same keywords that you used previously, simply because of the competitive nature of the market. It is also time-consuming to research the best keywords to bid on and decide where to put your focus. It is a full-time commitment, so you will either need the time to do it or the money to hire someone else. Another drawback of PPC is that the leads end when the campaign ends. An organic rank will be around forever, basically. A paid rank eventually stops unless you pay more to keep it going. 

Choosing Your Campaign Tools 

The answer to which is better depends on your needs as a business. Your goals and expectations for marketing, combined with your budget, will be what determines your best course of action. If you are trying to figure out which is going to be best, or whether you can benefit from both types of campaigns, consider the following: 

-What is your budget? If you are on a tight budget, organic optimization is going to be the best solution. If you can spare a little money, though, it will benefit you greatly to invest a little in a paid campaign to get things started. 

-Look at the cost per click (CPC) of keywords you might want to use. Some are only a couple of dollars per click, while others could be as much as $25 to $30 for a single click. That requires a pretty hefty advertising budget, which most companies don’t have. 

-Are you in an industry with huge authority companies? Some of the most competitive industries are completely dominated by certain authority brands or websites. Take the keyword “auto insurance”, for example. Big-name companies like Geico and Progressive are conquering these search results and paid campaigns might be your only chance at making an impact. 

The Bottom Line 

When it comes to deciding between organic search and PPC campaigns, you really have to do an analysis of your advertising needs and find out what is going to work best. In many cases, a combination of both campaigns is more successful and offers a balance of quick results with affordable campaign options. For the best outcome, consult with the professional team at Website Marketing Company in Orlando Florida. We service clients across the country.

With over 15 years of marketing experience I have helped over 1,000 businesses amplify their customer base. I have spent the man hours to make sure every one of my clients have had a positive experience. I take the time to sit and get to know every company I work with on a personal level. I started this company to put qualified leads in front of the companies who are looking for them. The Website Marketing Company headquarters in Orlando, FL. 32803 services clients across the country.

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We are a digital marketing agency with a focus on helping our customers achieve great results across several key areas.

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We offer professional SEO and PPC services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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Helped guide me to make my website professional and personal so my clients could see my business higher on SEO rating! Very helpful would use again
Matt Montgomery
Matt Montgomery
15:13 02 Jun 18
These people are awesome guiding me through how to make my website more popular and it did just that! I would recommend them to anybody
Mackenzie Thatcher
Mackenzie Thatcher
17:58 02 Jun 18
SEO takes patience and Website Marketing Company, has proven they know what they are doing! Not only am I receiving business inquiries from referrals, but now from people searching on Google! Huge THANK YOU
Taylor Lakes
Taylor Lakes
18:27 19 Feb 18
The seo rankings we have been receiving have been amazing switching companies to you has already paid off. The old adage of you get what you pay for is absolutely true! Roi is up and the changes you suggested have paid off. Thanks. I'll be recommending
Mike Moon
Mike Moon
01:21 15 Mar 17
Perfect Job . I love the site that they built as well as their input as far as SEO goes. Not only that, I asked for the site and it was complete within a week. AMAZING!!!
Stephanie Lennon
Stephanie Lennon
23:28 08 May 17
really nice service, made me a nice looking, easy to use, user friendly website for my travel blogs. really enjoy the style they used. thank you!
Edgar Rellis
Edgar Rellis
22:29 19 Jun 18
Your marketing has been amazing. Thanks for elevating us!
Jonathan Weber
Jonathan Weber
01:35 15 Jul 18
Thank you for improving our SEO. You were upfront (which is more than i can say from our last agency) and honest. Thank you for pointing out the mistakes our last agency made using tactics frowned upon by Google and getting us back on the right track. 7 months with you guys has been better than the last year and a half with 2 other agencies.
Love Ruth
Love Ruth
05:01 05 Oct 18
I am glad i found you sooner rather than later our PPC spend was out of control and yall helped me increase sales while decreasing spend. I knew something wasn't right and yall quickly turned it around. I'm not going to try and do the "marketing" stuff on my own anymore.
Thomas A. Dahl
Thomas A. Dahl
15:12 09 Oct 18
Thank you to Kyle and his team for their hard work and dedication. Kyle literally spent the first 3 months being my main point of contact and he is the CEO! With a large budget like we spend its nice to know the owner of the company is available to take my calls and meet with me. He was in the office everyday we dropped in and our new account manager Ryan is just as good! The positive ROI has been amazing and i can't wait to bring my new start up on board from the begining when it launches in December of 2018.
Stanley Taylor
Stanley Taylor
05:43 13 Oct 18
Very pleased with the work. WMC has kept in constant communication with me about any changes, and although marketing requires a lot of patience, they have been putting 110% into their work with exceptional professionalism.This makes me feel like I am part of the family. Shout out to Kyle and Jess for making things happen. Jess is phenomenal.
Jose Miguel De La Cruz
Jose Miguel De La Cruz
18:40 25 Oct 18
Top notch customer service and very knowledgeable when it comes to PPC marketing. Austin is our PPC account manager and he is always available to take my call. Our business has tripled sales over the last 5 months. I highley reccomend you contact them the consultation was free and they are very laid back and not some huge 500+ employee agency that never has time for you.
Steven Elmore
Steven Elmore
19:55 25 Oct 18
Website marketing company has done a great job managing our social media accounts. They provide us with the content to review ahead of time and explain in easy to understand terms on why they post and when they post. We have seen our social media presence jump 300% this month
Alice North
Alice North
05:25 07 Nov 18
Social media is what we came for and we have not been disappointed! Jessica has been great and keeps us informed on trends and makes great content
Amanda Spence
Amanda Spence
08:10 11 Nov 18
We needed an Orlando marketing agency that could meet the daily needs of our company and we have met our match made in heaven. Website Marketing Company has not only done what we hired them to do but they have exceeded our expectations. Friendly staff and its right down the road from our Orlando office which makes it convenient.
Elisha Love
Elisha Love
13:32 02 Jan 19
We went through 4 "marketing agencies" before we finally had results with Website Marketing Company. All agencies are not created equal and we learned you get what you pay for. Other agencies locked us into a contract and charged extra fees we were not aware of before signing up. All of that is a thing of the past now with y'all. You were upfront and honest, no extra fees, no contracts and i feel at home. Prompt replies to my emails and a detailed breakdown in easy to understand language.
Alison Wilson
Alison Wilson
09:56 03 Jan 19
Our business has significantly improved due to the marketing strategy that you implemented. We even had a last minute change that needed to be made and we were able to call our account manager Austin on Christmas and he had the changes implemented the same same day! Thats customer service and can't wait wait for 2019.
Chapman C.
Chapman C.
08:29 04 Jan 19
This company was originally helping us with our SEO and website improvements, but they have now progressed into assisting us with our social media presence. I was completely oblivious to how effective social media can be for leveraging new customers. Over the past few months, they have been very successful in attracting and influencing new customers and building our organic presence. I’ve learned a lot about the right and wrong ways to improve our business thanks to Mike and the marketing team. Thank you for your honesty, transparency, and guidance! I look forward to a continued and prosperous partnership between the both of us. Best Regards,Angel
Angel Turner
Angel Turner
19:22 17 Jan 19
They have catapulted my maid cleaning business to new heights! Excellent customer service, response times, and professionalism from everyone on the staff. Whenever I’ve had a question about something, it has been answered promptly and transparently. I feel like I’m in good hands with this company. I would recommend them wholeheartedly if you’re running a local business! Cheers to SUCCESS!
Isabella Ramirez
Isabella Ramirez
02:24 24 Jan 19
I have a very busy schedule. Therefore, I do not like to spend my free time hassling my marketing company for updates regarding work I’m paying for. I had that issue with a few other marketing companies before finally migrating over to this company. They are organized and it shows because my status report at the end of the month is always detailed and pinpoints exactly what kind of results were achieved during that specific month. So far, they haven’t missed a month. My SEO has drastically improved and I’m looking forward to running more campaigns as they continue to prove they are capable. Special thanks to Austin and Peter for being consistent and personable to do business with.
Ryan Jefferson
Ryan Jefferson
01:48 24 Jan 19
If you’re looking to explode your rankings, this is the right company for the job. I own a dog sitting business and I’m partnered with corporate partners like Rover, but despite that, I knew my business could be improved even more. I handle my own social media marketing, so I really only needed this company for Google ranking purposes. They skyrocketed me to the number 5 position in my niche and city in just 2 weeks. I was probably on the 3rd or 4th page before that, so they really worked their magic. What’s crazy to me is, this is JUST the beginning of what my business’s rankings are capable of!
Davon Phoenix
Davon Phoenix
20:51 24 Jan 19
Jess made us feel right at home with the way she handles social media marketing. She explains things well and gets results which at the end of the day is all that matters. We highly reccommend her for social media!
Melendez Mary
Melendez Mary
09:39 30 Jan 19
Great Orlando marketing agency. Quick to do a marketing analysis on our company and send over the proposal. No contracts which is awesome. didn't try and oversell us services we didn’t want.
Mark Bilodeau
Mark Bilodeau
04:37 21 Feb 19
Best investment i have made in my company was going with this marketing agency. Jess has been super helpful and Pete is great with websites.
Jan Spencer
Jan Spencer
15:23 14 Mar 19
Shyanne is my account manager and she has been doing a good job answering my questions and keeping me in the loop about our social media management. I will be recommending to other business owners i know.
Dean Dietrich
Dean Dietrich
15:58 18 Mar 19
Walked into your office and the huge wall mural you guys made yourself caught my eye. I could see the creativity instantly and thats why I went with you for our logo design. Quick turn around time and just what we wanted
Rebecca Diaz
Rebecca Diaz
15:29 25 Mar 19
Peter has been great in the whole design process of our new website. Keeps us up to date and lets us take peaks at the progress when we drop by. Cant wait to see the end result!!
Lydia Turner
Lydia Turner
14:56 26 Mar 19
No sleezy salesman here. Your presentation was solid and there was no pressure to sign. i like that there are no contracts which is hard to find in a marketing agency now a days. 1 year in and i wouldn’t give you guys up for the world
Thomas Arnold
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13:32 07 Apr 19