SEO Ranking Factors In 2017

seo ranking factors 2017SEO, or Search Engine Optimization, is crucial to the success of any business’ online presence today. With the rapid evolution of the internet and digital marketing strategies, it can be tough to keep up with what Google wants. However, it is necessary to understand the strategies and techniques underlying great rankings in the SERPs (Search Engine Result Pages). It allows you to be found so you can convert prospects into customers. Without further ado, here are the major SEO Ranking Factors in 2017:

Content

The state of organic rankings today is run by one thing: quality content. Google especially wants the content on any site to be so useful to the searcher that they don’t need to go anywhere else to get what they’re looking for. After all, the more a user stays and engages with your page, the more relevant it must be.

That’s what Google and Bing want: to give the users what they’re looking for. Ultimately, it means that more people use those search engines and they can sell more ads to companies, where 90%+ of their revenue comes from. And the “time on site” is just one metric that they use to judge how good your content is.

Google also takes the length of your content into account. The longer the content, typically the better it will rank. It is seen as being more comprehensive. Also, you want to include internal links (to your website) and external links to authoritative sources.

Don’t forget to use the right headers and title tags. They still make up a large portion of the link juice that they will rank you on. Finally, images have alt tags that can be filled with keywords.

Long gone are the days where companies could rank highly just by stuffing keywords all over the text of their articles. Today, the way content helps you rank is more complex but also more friendly to humans. Using a keyword two or three times will suffice.

Backlinks

Today, backlinks are more important than ever in ranking highly in the search results. Simply put, a backlink is any link from a website that is not your own to your website. These are important because they represent the fact that other sites find your site useful or trustworthy.

However, not all links are equal. Search engines have a weighted system for links. That means that a link from CNN, for example, will give you more juice than a link from a blog that started up yesterday. This is good in the end, as it prevents spamming.

Technical

In addition to how well your content is written or how many backlinks you get, there is always the technical aspect of things. This includes the way your website is set up from the beginning.

For example, you should have your webmaster contact Google whenever you put a new site up. This lets them know to crawl your site sooner and get your pages ranked. Another aspect of technical rankings is the site security.

Google wanted people to switch to the more secure internet protocol called https from http a while back. To do this, they added a rankings boost to anyone who was willing to make the switch.

Keep in mind that this can have grave effects on your rank if you don’t do it right. You need to use redirects such as 301s and 307s to make sure you don’t lose ranking “juice.” That’s because when content moves a URL or a complete domain, it needs to be crawled all over again.

Mobile First

With the new mobile revolution we are living in, smart phones rule. People are using their mobile devices to check emails, share information, check news, and shop. No matter what, most people today have a smart phone in their pocket all day. And the search engines understand this.

If you don’t optimize for mobile first, you will not rank as highly. It is difficult to navigate a site that’s meant for a desktop when you’re using your thumbs. If you want to have a great organic result, you need to keep the end user in mind. Not only will it boost your rankings, but it will also make them like your company better and be more likely to buy because its easier.

It takes more than just a few minutes to make your site mobile friendly. However, there are certain frameworks and code you can use to make it easier to use for people. It will resize the window to their screen, scroll when they drag their finger, and emulate a click when they tap their finger. Use this final ranking factor to get more conversions.

Search engine optimization will always be a relevant technique in online marketing for the years to come. You need to make sure your SEO is on point. If you don’t, you could miss out on major opportunities while your competitors take over your clients, readers, and customers. But if you put the tactics above to good use, you’ll find your rankings increasing steadily now and into the future.

With over 15 years of marketing experience I have helped over 1,000 businesses amplify their customer base. I have spent the man hours to make sure every one of my clients have had a positive experience. I take the time to sit and get to know every company I work with on a personal level. I started this company to put qualified leads in front of the companies who are looking for them. The Website Marketing Company headquarters in Orlando, FL. 32803 services clients across the country.

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We are an Orlando Florida marketing agency with a focus on helping our customers achieve great results across several key areas.We work with clients across the country.

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We offer professional Orlando SEO, PPC, and Social Media services that help websites increase their organic traffic drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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Helped guide me to make my website professional and personal so my clients could see my business higher on SEO rating! Very helpful would use again
Matt Montgomery
Matt Montgomery
15:13 02 Jun 18
These people are awesome guiding me through how to make my website more popular and it did just that! I would recommend them to anybody
Mackenzie Thatcher
Mackenzie Thatcher
17:58 02 Jun 18
SEO takes patience and Website Marketing Company, has proven they know what they are doing! Not only am I receiving business inquiries from referrals, but now from people searching on Google! Huge THANK YOU
Taylor Lakes
Taylor Lakes
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Mike Moon
Mike Moon
01:21 15 Mar 17
Perfect Job . I love the site that they built as well as their input as far as SEO goes. Not only that, I asked for the site and it was complete within a week. AMAZING!!!
Stephanie Lennon
Stephanie Lennon
23:28 08 May 17
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Edgar Rellis
22:29 19 Jun 18
Your marketing has been amazing. Thanks for elevating us!
Jonathan Weber
Jonathan Weber
01:35 15 Jul 18
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Love Ruth
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Thomas A. Dahl
Thomas A. Dahl
15:12 09 Oct 18
Thank you to Kyle and his team for their hard work and dedication. Kyle literally spent the first 3 months being my main point of contact and he is the CEO! With a large budget like we spend its nice to know the owner of the company is available to take my calls and meet with me. He was in the office everyday we dropped in and our new account manager Ryan is just as good! The positive ROI has been amazing and i can't wait to bring my new start up on board from the begining when it launches in December of 2018.
Stanley Taylor
Stanley Taylor
05:43 13 Oct 18
Very pleased with the work. WMC has kept in constant communication with me about any changes, and although marketing requires a lot of patience, they have been putting 110% into their work with exceptional professionalism.This makes me feel like I am part of the family. Shout out to Kyle and Jess for making things happen. Jess is phenomenal.
Jose Miguel De La Cruz
Jose Miguel De La Cruz
18:40 25 Oct 18
Top notch customer service and very knowledgeable when it comes to PPC marketing. Austin is our PPC account manager and he is always available to take my call. Our business has tripled sales over the last 5 months. I highley reccomend you contact them the consultation was free and they are very laid back and not some huge 500+ employee agency that never has time for you.
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Steven Elmore
19:55 25 Oct 18
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Alice North
05:25 07 Nov 18
Social media is what we came for and we have not been disappointed! Jessica has been great and keeps us informed on trends and makes great content
Amanda Spence
Amanda Spence
08:10 11 Nov 18
We needed an Orlando marketing agency that could meet the daily needs of our company and we have met our match made in heaven. Website Marketing Company has not only done what we hired them to do but they have exceeded our expectations. Friendly staff and its right down the road from our Orlando office which makes it convenient.
Elisha Love
Elisha Love
13:32 02 Jan 19
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Alison Wilson
Alison Wilson
09:56 03 Jan 19
Our business has significantly improved due to the marketing strategy that you implemented. We even had a last minute change that needed to be made and we were able to call our account manager Austin on Christmas and he had the changes implemented the same same day! Thats customer service and can't wait wait for 2019.
Chapman C.
Chapman C.
08:29 04 Jan 19
This company was originally helping us with our SEO and website improvements, but they have now progressed into assisting us with our social media presence. I was completely oblivious to how effective social media can be for leveraging new customers. Over the past few months, they have been very successful in attracting and influencing new customers and building our organic presence. I’ve learned a lot about the right and wrong ways to improve our business thanks to Mike and the marketing team. Thank you for your honesty, transparency, and guidance! I look forward to a continued and prosperous partnership between the both of us. Best Regards,Angel
Angel Turner
Angel Turner
19:22 17 Jan 19
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Isabella Ramirez
Isabella Ramirez
02:24 24 Jan 19
I have a very busy schedule. Therefore, I do not like to spend my free time hassling my marketing company for updates regarding work I’m paying for. I had that issue with a few other marketing companies before finally migrating over to this company. They are organized and it shows because my status report at the end of the month is always detailed and pinpoints exactly what kind of results were achieved during that specific month. So far, they haven’t missed a month. My SEO has drastically improved and I’m looking forward to running more campaigns as they continue to prove they are capable. Special thanks to Austin and Peter for being consistent and personable to do business with.
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Ryan Jefferson
01:48 24 Jan 19
If you’re looking to explode your rankings, this is the right company for the job. I own a dog sitting business and I’m partnered with corporate partners like Rover, but despite that, I knew my business could be improved even more. I handle my own social media marketing, so I really only needed this company for Google ranking purposes. They skyrocketed me to the number 5 position in my niche and city in just 2 weeks. I was probably on the 3rd or 4th page before that, so they really worked their magic. What’s crazy to me is, this is JUST the beginning of what my business’s rankings are capable of!
Davon Phoenix
Davon Phoenix
20:51 24 Jan 19
Jess made us feel right at home with the way she handles social media marketing. She explains things well and gets results which at the end of the day is all that matters. We highly reccommend her for social media!
Melendez Mary
Melendez Mary
09:39 30 Jan 19
Great Orlando marketing agency. Quick to do a marketing analysis on our company and send over the proposal. No contracts which is awesome. didn't try and oversell us services we didn’t want.
Mark Bilodeau
Mark Bilodeau
04:37 21 Feb 19
Best investment i have made in my company was going with this marketing agency. Jess has been super helpful and Pete is great with websites.
Jan Spencer
Jan Spencer
15:23 14 Mar 19
Shyanne is my account manager and she has been doing a good job answering my questions and keeping me in the loop about our social media management. I will be recommending to other business owners i know.
Dean Dietrich
Dean Dietrich
15:58 18 Mar 19
Walked into your office and the huge wall mural you guys made yourself caught my eye. I could see the creativity instantly and thats why I went with you for our logo design. Quick turn around time and just what we wanted
Rebecca Diaz
Rebecca Diaz
15:29 25 Mar 19
Peter has been great in the whole design process of our new website. Keeps us up to date and lets us take peaks at the progress when we drop by. Cant wait to see the end result!!
Lydia Turner
Lydia Turner
14:56 26 Mar 19
No sleezy salesman here. Your presentation was solid and there was no pressure to sign. i like that there are no contracts which is hard to find in a marketing agency now a days. 1 year in and i wouldn’t give you guys up for the world
Thomas Arnold
Thomas Arnold
13:32 07 Apr 19
Website Marketing has done a great job helping our local orlando business gain traction. They handle our social media accounts and our Google ads. They have improved our ROI and continue to bring us an incredible amount of leads. There communication is key and they are easy to get ahold of and their Orlando office is really nice. We feel at home, Thank you.
Josef Yanez
Josef Yanez
16:52 18 May 19
Highly recommended!! Jess and Austin are amazing account managers and have been working with our company for over 3 years. They must not have a high employee turn over rate because we have been able to talk to them for the past 3 years and that speaks volumes to their knowledge of not only our business but the marketing agency as well. I am looking forward to continued success and sorry it took us 3 years to get to writing this review.
Jenise Fehribach
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15:14 20 May 19
Jess made us feel comfortable with the way she handles social media marketing. She explains things well and gets results which at the end of the day is all that matters. We will recommend her for social media!
Hunt Daron
Hunt Daron
15:33 05 Jun 19
You guys are doing a great job on our Ecommerce marketing! Thank you for helping out a local Orlando business achieve success
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kitty keychain
16:48 25 Jun 19
Great marketing results for my roofing company. Easy to get a hold of and no hidden fees
Anabel Carpenter
Anabel Carpenter
14:33 12 Mar 19
Finding a trustworthy marketing company is like trying to find a needle in a haystack. When you find one, it's a phenomenal feeling. That's how I've been feeling for the past 3 months now, as I watch my newly optimized website rake in the traffic! Flawlessly executed by them!
Simon Jenner
Simon Jenner
15:05 24 Jul 19
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Palmud Rich
Palmud Rich
18:54 24 Jul 19
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Richard Barrett
Richard Barrett
18:34 25 Jul 19
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Helena Joseph
Helena Joseph
06:51 26 Jul 19
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Richard Contraisee
Richard Contraisee
17:15 27 Jul 19
Great experience! Would recommend them for web design.
Rolesaau Pollard
Rolesaau Pollard
02:39 30 Jul 19
Amazed with my new website! Launched in less than 2 weeks and runs incredibly fast!!
Rizuwan Ahmad
Rizuwan Ahmad
18:34 29 Jul 19
I remember that I ordered a new Website for my business and they just finished my work in couple of week. I will never forget how their Brilliance made my website best. They are recommendable just because of their Outstanding Skills and trustworthy Management.
Ridam Reha
Ridam Reha
20:38 01 Aug 19
No one can deny the fact that they are best in market for SEO/SMM. In my Opinion, They are Mind-Blowing.
Peter Handscomb
Peter Handscomb
15:46 02 Aug 19
My experience of working with them is Remarkable. I won't forget the brilliant website they built for me in several days. Thanks Guys!
Hazel Keich
Hazel Keich
18:00 05 Aug 19
I loved them the way they serve their customers. I always like them as they are brilliant in building E-Commerce Websites.
Sinfonia Futon
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15:58 09 Aug 19