Marketing is a constantly changing beast. Over the last decade, social media platforms such as Twitter and Facebook have become increasingly more important to providing a wholesome marketing campaign.
Regardless of the type of business or size of company you own, social marketing should always count as a cornerstone to every marketing plan.
Brand Recognition
Social marketing is one of the easiest ways to increase brand recognition. When a company posts content on any one of the major social platforms, loyal fans will likely share that post with their friends, spreading the word about your business. This near instant word-of-mouth marketing allows a particular brand to spread to new customers faster than ever before.
A customer who just recently purchased your product or service could also be reminded about your brand after seeing a recent post from your company.
Higher Conversion Rates
The ultimate goal for any business is to convert more traffic into paying customers. Social marketing is one of the best ways to achieve this goal.
Social channels offer a more “personable” way of connecting with customers through personalized content and direct messaging, in some cases. Consumers like to interact with other people instead of companies and studies have shown that conversion rates increase by 100 percent when social media marketing is used on a consistent basis.
Decreased Marketing Spend
The power of social marketing platforms has led the way for business owners and marketing managers to spend less time on marketing efforts every week.
According to recent statistics, as little as six hours per week is enough for websites to experience an increase in traffic, and less time spent means a smaller marketing budget. Social platforms also offer a number of paid advertising plans that cost significantly less than traditional advertising methods, like radio, newspaper advertising and more.
Increased Search Engine Ranking
When consumers search for a product or service to buy, in most cases, they’ll use a major search engine first. Social media content now plays an important role in search engine rankings.
Gone are the days of using blog posts and inbound links to boost rankings. Google and other search companies look for increased user interaction on social marketing and frequent social media content posts.
Social media marketing continues to deliver results for countless businesses every day. With the correct content and social marketing plan, companies can decrease overall marketing spend and increase revenue.
Contact us today and we will show you how we can help you manage all of your social media channels.
With over 15 years of marketing experience I have helped over 1,000 businesses amplify their customer base. I have spent the man hours to make sure every one of my clients have had a positive experience. I take the time to sit and get to know every company I work with on a personal level. I started this company to put qualified leads in front of the companies who are looking for them. The Website Marketing Company headquarters in Orlando, FL. 32803 services clients across the country.
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We are an Orlando Florida marketing agency with a focus on helping our customers achieve great results across several key areas.We work with clients across the country.
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