The Difference Between Facebook Boosted Posts and Facebook Ads
- February 5, 2020
- Social Media Marketing
The world of digital marketing can be confusing, and Facebook is no exception. There is organic reach, when you manage engagement on your Facebook Page, there are ads, and there are boosted posts. While these terms are brought up in the same conversations, they all mean very different things.
There’s a lot to understand here, and the better you understand it, the better choices you’ll be able to make for the success of your business.
What You Need To Know About Facebook Marketing
One core myth comes up repeatedly when discussing Facebook as an advertising platform.
The myth: Facebook ads and boosted posts are the same thing.
The truth: These are not the same thing at all! They are tools that achieve very different results.
Let’s take a close look at what these two paid options are on Facebook. As we do so, we’ll learn more about how they can be used to achieve specific goals.
What A Boosted Facebook Post Is
If you have a Facebook page, you may have noticed the option to “boost” your post. This is where you pay to give your post a greater reach. The boost will show your Facebook post to a much larger audience than it would reach on its own organically.
A lot of advertisers get started using boosted posts because Facebook makes it so easy to use. It’s simple to put in your credit card and pay a little to expand your audience.
What A Facebook Ad Is
You don’t create a Facebook Ad on your page. Instead, you load the Ads Manager section of Facebook. The Ads Manager can intimidate many first time users because there are advanced customization options and you are looking at a whole new interface for creating advertising content.
The Main Differences Between A Facebook Ad And a Boosted Post
Ads have more customization.
When you decide to boost a post, you can click to optimize that post for specific types of engagement, like comments, shares, getting more page likes, or to simply have your post seen by as many people as possible so you can increase awareness of your brand.
When you run a Facebook Ad, you can accomplish a lot more than this.
You can optimize your ads for clicks to your products, for sales, for views on videos, for comments and engagement, for installing apps, and more.
One of the great things you can accomplish in Ads Manager is narrowing your audience. If you want to find an audience between a specific age range, select the geographic regions, who have shown interest in both cats and t-shirts, you can do that. This customization and optimizing for specific results make the Ads Manager a powerful tool for reaching a targeted audience with a targeted, personalized message.
The more you understand about your brand, your audience, and how to sell to them, the more effective your Facebook marketing can become.
Many people are too intimidated by the different interface to try the Ads Manager. Fortunately, there are professionals like the team at Website Marketing CO who help our clients take advantage of this powerful tool for their business.
The Types of Customization Ads Manager Offers
We’ve briefly discussed the kinds of options you have with these ads, but let’s take a closer look at some of your options once you dig into Ads Manager.
Ads Manager customization options:
- Advanced target audiences
- Advanced creative options, like call to action buttons, carousel posts, and more advanced descriptions
- Optimize for a specific objective for the ad
- Customize your ad placement for mobile, Newsfeed, Instagram, or other placement options
Why Businesses Use Boosted Posts
They are easy to use and they help grow your Facebook page if you’re trying to reach your page audience and interact with them.
It is worth noting that you can take a post in Ads Manager and create an ad with it. In Ads Manager, you’ll also be able to pay to reach a wider audience, but also have the options to optimize that existing post for reach, traffic, engagement, awareness, or conversions.
Why Businesses Use Facebook Ads
These ads are very targeted. They let you reach a wider, customized audience and sell to them, increase brand awareness, or communicate a specific message.
How To Know What’s Best For Your Business
Whenever you find yourself stuck on something in your personal or professional life, your best option is to discuss the issue with a professional. This is true when your plumbing is acting strange in your house, when you have noticed a strange sound in your vehicle, and when you want to make smart decisions about how you’re spending your digital marketing budget.
At WebsiteMarketing.CO we make this easy to do by encouraging people diving into Facebook marketing to message us for a free quote so we can discuss their advertising needs.
What do you want to achieve for your business? How can Facebook help you reach your goals? Can Facebook advertising do that? Can you improve upon what you’re already doing? These are the kinds of questions you can discuss with a professional to create a plan for success for your business.
With over 15 years of marketing experience I have helped over 1,000 businesses amplify their customer base. I have spent the man hours to make sure every one of my clients have had a positive experience. I take the time to sit and get to know every company I work with on a personal level. I started this company to put qualified leads in front of the companies who are looking for them. The Website Marketing Company headquarters in Orlando, FL. 32803 services clients across the country.
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