The Difference Between Facebook Boosted Posts and Facebook Ads

orlando facebook marketingThe world of digital marketing can be confusing, and Facebook is no exception. There is organic reach, when you manage engagement on your Facebook Page, there are ads, and there are boosted posts. While these terms are brought up in the same conversations, they all mean very different things.

There’s a lot to understand here, and the better you understand it, the better choices you’ll be able to make for the success of your business.

What You Need To Know About Facebook Marketing

One core myth comes up repeatedly when discussing Facebook as an advertising platform.

The myth: Facebook ads and boosted posts are the same thing.

The truth: These are not the same thing at all! They are tools that achieve very different results.

Let’s take a close look at what these two paid options are on Facebook. As we do so, we’ll learn more about how they can be used to achieve specific goals.

What A Boosted Facebook Post Is

If you have a Facebook page, you may have noticed the option to “boost” your post. This is where you pay to give your post a greater reach. The boost will show your Facebook post to a much larger audience than it would reach on its own organically.

A lot of advertisers get started using boosted posts because Facebook makes it so easy to use. It’s simple to put in your credit card and pay a little to expand your audience.

What A Facebook Ad Is

You don’t create a Facebook Ad on your page. Instead, you load the Ads Manager section of Facebook. The Ads Manager can intimidate many first time users because there are advanced customization options and you are looking at a whole new interface for creating advertising content.

The Main Differences Between A Facebook Ad And a Boosted Post

Ads have more customization.

When you decide to boost a post, you can click to optimize that post for specific types of engagement, like comments, shares, getting more page likes, or to simply have your post seen by as many people as possible so you can increase awareness of your brand.

When you run a Facebook Ad, you can accomplish a lot more than this.

You can optimize your ads for clicks to your products, for sales, for views on videos, for comments and engagement, for installing apps, and more.

One of the great things you can accomplish in Ads Manager is narrowing your audience. If you want to find an audience between a specific age range, select the geographic regions, who have shown interest in both cats and t-shirts, you can do that. This customization and optimizing for specific results make the Ads Manager a powerful tool for reaching a targeted audience with a targeted, personalized message.

The more you understand about your brand, your audience, and how to sell to them, the more effective your Facebook marketing can become.

Many people are too intimidated by the different interface to try the Ads Manager. Fortunately, there are professionals like the team at Website Marketing CO who help our clients take advantage of this powerful tool for their business.

The Types of Customization Ads Manager Offers

We’ve briefly discussed the kinds of options you have with these ads, but let’s take a closer look at some of your options once you dig into Ads Manager.

Ads Manager customization options:

  • Advanced target audiences
  • Advanced creative options, like call to action buttons, carousel posts, and more advanced descriptions
  • Optimize for a specific objective for the ad
  • Customize your ad placement for mobile, Newsfeed, Instagram, or other placement options

Why Businesses Use Boosted Posts

They are easy to use and they help grow your Facebook page if you’re trying to reach your page audience and interact with them.

It is worth noting that you can take a post in Ads Manager and create an ad with it. In Ads Manager, you’ll also be able to pay to reach a wider audience, but also have the options to optimize that existing post for reach, traffic, engagement, awareness, or conversions.

Why Businesses Use Facebook Ads

These ads are very targeted. They let you reach a wider, customized audience and sell to them, increase brand awareness, or communicate a specific message.

How To Know What’s Best For Your Business

Whenever you find yourself stuck on something in your personal or professional life, your best option is to discuss the issue with a professional. This is true when your plumbing is acting strange in your house, when you have noticed a strange sound in your vehicle, and when you want to make smart decisions about how you’re spending your digital marketing budget.

At WebsiteMarketing.CO we make this easy to do by encouraging people diving into Facebook marketing to message us for a free quote so we can discuss their advertising needs.

What do you want to achieve for your business? How can Facebook help you reach your goals? Can Facebook advertising do that? Can you improve upon what you’re already doing? These are the kinds of questions you can discuss with a professional to create a plan for success for your business.

With over 15 years of marketing experience I have helped over 1,000 businesses amplify their customer base. I have spent the man hours to make sure every one of my clients have had a positive experience. I take the time to sit and get to know every company I work with on a personal level. I started this company to put qualified leads in front of the companies who are looking for them. The Website Marketing Company headquarters in Orlando, FL. 32803 services clients across the country.

About us and this blog

We are an Orlando Florida marketing agency with a focus on helping our customers achieve great results across several key areas.We work with clients across the country.

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We offer professional Orlando SEO, PPC, and Social Media services that help websites increase their organic traffic drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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Helped guide me to make my website professional and personal so my clients could see my business higher on SEO rating! Very helpful would use again
Matt Montgomery
Matt Montgomery
15:13 02 Jun 18
These people are awesome guiding me through how to make my website more popular and it did just that! I would recommend them to anybody
Mackenzie Thatcher
Mackenzie Thatcher
17:58 02 Jun 18
SEO takes patience and Website Marketing Company, has proven they know what they are doing! Not only am I receiving business inquiries from referrals, but now from people searching on Google! Huge THANK YOU
Taylor Lakes
Taylor Lakes
18:27 19 Feb 18
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Mike Moon
Mike Moon
01:21 15 Mar 17
Perfect Job . I love the site that they built as well as their input as far as SEO goes. Not only that, I asked for the site and it was complete within a week. AMAZING!!!
Stephanie Lennon
Stephanie Lennon
23:28 08 May 17
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Edgar Rellis
Edgar Rellis
22:29 19 Jun 18
Your marketing has been amazing. Thanks for elevating us!
Jonathan Weber
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01:35 15 Jul 18
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Thomas A. Dahl
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Thank you to Kyle and his team for their hard work and dedication. Kyle literally spent the first 3 months being my main point of contact and he is the CEO! With a large budget like we spend its nice to know the owner of the company is available to take my calls and meet with me. He was in the office everyday we dropped in and our new account manager Ryan is just as good! The positive ROI has been amazing and i can't wait to bring my new start up on board from the begining when it launches in December of 2018.
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We went through 4 "marketing agencies" before we finally had results with Website Marketing Company. All agencies are not created equal and we learned you get what you pay for. Other agencies locked us into a contract and charged extra fees we were not aware of before signing up. All of that is a thing of the past now with y'all. You were upfront and honest, no extra fees, no contracts and i feel at home. Prompt replies to my emails and a detailed breakdown in easy to understand language.
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Our business has significantly improved due to the marketing strategy that you implemented. We even had a last minute change that needed to be made and we were able to call our account manager Austin on Christmas and he had the changes implemented the same same day! Thats customer service and can't wait wait for 2019.
Chapman C.
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This company was originally helping us with our SEO and website improvements, but they have now progressed into assisting us with our social media presence. I was completely oblivious to how effective social media can be for leveraging new customers. Over the past few months, they have been very successful in attracting and influencing new customers and building our organic presence. I’ve learned a lot about the right and wrong ways to improve our business thanks to Mike and the marketing team. Thank you for your honesty, transparency, and guidance! I look forward to a continued and prosperous partnership between the both of us. Best Regards,Angel
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My new website looks great. Much better than the one I tried to build for my own business. Thank you for taking over!
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Made a switch to this web design company and haven't looked back since. They do quality tier work and I'd endorse them for this marketing service.
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Having a website that generates leads consistently is vital to the heartbeat of any business. Thank you for helping me achieve this finally after so many wasted months of trying to do it myself.
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Great experience! Would recommend them for web design.
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I remember that I ordered a new Website for my business and they just finished my work in couple of week. I will never forget how their Brilliance made my website best. They are recommendable just because of their Outstanding Skills and trustworthy Management.
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A huge thank you to the team at website marketing company in Orlando Florida! Everyone I have worked with has been very knowledgeable and helpful answering all of my questions.
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