The Real Long Term Benefits Of Social Media Marketing

The Real Long Term Benefits Of Social Media MarketingBy now, everyone who slightly knows about social media marketing knows that there are many benefits associated with it. With gaining automatic exposure and brand awareness to the possible gain in sales, social media marketing could be very lucrative.

There are two digital elements today that are absolute musts for businesses, and every business person knows it. A social media presence and a website are those two elements. Stats have shown that approximately 2 billion people have at least one account in social media. Of that amount, tons of these people could be an audience for businesses.

And while all business people know the importance of a site and marketing, including social media, traditional, and other online marketing, they don’t know that there are long-term benefits of social media marketing. The long-term benefits are as follows:

    • Communicating to customers with a direct channel– social media changed the game in the way they communicate to their audience. It only takes a click of a button in order to conversate with followers from all over the globe which allows businesses to stay ahead of the competition.Social media channels answer common questions of their customers, allows consumers to better comprehend their company’s sentiments, and obtain feedback about their services/products. It’s even more beneficial for businesses if social media can discover using social media as a two-way conversation with their customers. This will help build a strong relationship and brand loyalty in the long run.

 

    • Organic traffic growth– keywords and links can be used to the business advantage when the social channels’ updates are posted. However, search engine spiders take time to account for the organic traffic growth.

 

    • Direct web traffic– through social media, correctly using targeted campaigns significantly increases visits to the business site over time.

 

    • The showcasing of the brand voice/personality– humanizing the brand works wonders in connecting to consumers with the brand in this digital world. By humanizing the brand’s personality and voice through a consistent tone in all the company’s social platforms, the development of strong relationships will begin, loyalty will emerge with the online following, and more communication with the audience will form that will encourage them to trust in the brand and remain a client.

 

    • Brand trust is increased– as previously illustrated in different ways, more trust of the brand will emerge. Also, as consumers recognize the brand, customers will expect the brand to remain accessible and active on their pages, and customers will desire to be more acquainted with the business.

 

    • Becoming an industry leader– in order to become an industry leader in this regard, however, is by giving valuable content to your audience.
      Social media is a very powerful tool if used appropriately. Some dedication and focus are mandatory, however, to gain solid results. And there are many businesses that are very successful today because of social media.

 

    • SEO benefits– the business site’s SEO will be strengthen after a while due to a strong social media presence. When their followers like, share, or comment a social post which includes a link to the business site, more social sharing is allotted. Social shares inform Google that the site is trending due to all the shares. The more shares retrieved, the better the rankings for the sites.If the brand is able to focus on growing the base of the followers and the optimizing of their posts for searches, they ‘ll take significant steps towards their SEO benefits. Nevertheless, SEO improvements do not improve overnight, and continuous attention is required to achieve the best results from this organic strategy.

 

    • Sales– tracking is allowed through Google Analytics for up to 6 months with customers, so companies can ensure they’ve gotten everything properly set in order to do this and gain insights.

 

More Important Info Relative to Long-term Benefits

Twitter and Facebook are now planning on implementing a purchased technology, and they are both testing “buy” buttons. Direct sales are rarely available at the moment; however, they are pushing to implement this technology especially as campaigns are tending to influence buying decisions that will normally happen later on.

Conclusion

Businesses know that different types of online marketing and a website are mandatory. With gaining automatic exposure and brand awareness to the possible gain in sales, marketing on social media, for instance, could be very lucrative. Marketing on social media is invaluable for short and long-term benefits as illustrated above. And even though some of the long-term benefits are the same as short-term benefits, the gain is normally a lot bigger over time due to even more recognition, more trust gained, and so forth.

The long term benefits of marketing on social media are numerous. As mentioned before, marking on social media will produce the brand’s personality and voice and even more so overtime. By humanizing the brand’s personality and voice through a consistent tone in all the company’s social platforms, the development of strong relationships will begin, loyalty will emerge with the online following overtime. The brand will also be increased significantly overtime, and more consumers will trust the brand. Then, before the brand/business look around, the brand will be an industry leader

Social media marketing is evolving fast! With changes being made almost daily be sure you find the right agency who stay on top of the trends to help boost your business to another level. With this side of marketing its crucial you don’t go in it alone as it will inevitably end up wasting your valuable time and money if not done properly the first time. Contact us if you have any questions or if you would like some help taking the next step in your online marketing plan.

With over 15 years of marketing experience I have helped over 1,000 businesses amplify their customer base. I have spent the man hours to make sure every one of my clients have had a positive experience. I take the time to sit and get to know every company I work with on a personal level. I started this company to put qualified leads in front of the companies who are looking for them. The Website Marketing Company headquarters in Orlando, FL. 32803 services clients across the country.

About us and this blog

We are a digital marketing agency with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO and PPC services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts
Helped guide me to make my website professional and personal so my clients could see my business higher on SEO rating! Very helpful would use again
Matt Montgomery
Matt Montgomery
15:13 02 Jun 18
These people are awesome guiding me through how to make my website more popular and it did just that! I would recommend them to anybody
Mackenzie Thatcher
Mackenzie Thatcher
17:58 02 Jun 18
SEO takes patience and Website Marketing Company, has proven they know what they are doing! Not only am I receiving business inquiries from referrals, but now from people searching on Google! Huge THANK YOU
Taylor Lakes
Taylor Lakes
18:27 19 Feb 18
The seo rankings we have been receiving have been amazing switching companies to you has already paid off. The old adage of you get what you pay for is absolutely true! Roi is up and the changes you suggested have paid off. Thanks. I'll be recommending
Mike Moon
Mike Moon
01:21 15 Mar 17
Perfect Job . I love the site that they built as well as their input as far as SEO goes. Not only that, I asked for the site and it was complete within a week. AMAZING!!!
Stephanie Lennon
Stephanie Lennon
23:28 08 May 17
really nice service, made me a nice looking, easy to use, user friendly website for my travel blogs. really enjoy the style they used. thank you!
Edgar Rellis
Edgar Rellis
22:29 19 Jun 18
Your marketing has been amazing. Thanks for elevating us!
Jonathan Weber
Jonathan Weber
01:35 15 Jul 18
Thank you for improving our SEO. You were upfront (which is more than i can say from our last agency) and honest. Thank you for pointing out the mistakes our last agency made using tactics frowned upon by Google and getting us back on the right track. 7 months with you guys has been better than the last year and a half with 2 other agencies.
Love Ruth
Love Ruth
05:01 05 Oct 18
I am glad i found you sooner rather than later our PPC spend was out of control and yall helped me increase sales while decreasing spend. I knew something wasn't right and yall quickly turned it around. I'm not going to try and do the "marketing" stuff on my own anymore.
Thomas A. Dahl
Thomas A. Dahl
15:12 09 Oct 18
Thank you to Kyle and his team for their hard work and dedication. Kyle literally spent the first 3 months being my main point of contact and he is the CEO! With a large budget like we spend its nice to know the owner of the company is available to take my calls and meet with me. He was in the office everyday we dropped in and our new account manager Ryan is just as good! The positive ROI has been amazing and i can't wait to bring my new start up on board from the begining when it launches in December of 2018.
Stanley Taylor
Stanley Taylor
05:43 13 Oct 18
Very pleased with the work. WMC has kept in constant communication with me about any changes, and although marketing requires a lot of patience, they have been putting 110% into their work with exceptional professionalism.This makes me feel like I am part of the family. Shout out to Kyle and Jess for making things happen. Jess is phenomenal.
Jose Miguel De La Cruz
Jose Miguel De La Cruz
18:40 25 Oct 18
Top notch customer service and very knowledgeable when it comes to PPC marketing. Austin is our PPC account manager and he is always available to take my call. Our business has tripled sales over the last 5 months. I highley reccomend you contact them the consultation was free and they are very laid back and not some huge 500+ employee agency that never has time for you.
Steven Elmore
Steven Elmore
19:55 25 Oct 18
Website marketing company has done a great job managing our social media accounts. They provide us with the content to review ahead of time and explain in easy to understand terms on why they post and when they post. We have seen our social media presence jump 300% this month
Alice North
Alice North
05:25 07 Nov 18
Social media is what we came for and we have not been disappointed! Jessica has been great and keeps us informed on trends and makes great content
Amanda Spence
Amanda Spence
08:10 11 Nov 18
We needed an Orlando marketing agency that could meet the daily needs of our company and we have met our match made in heaven. Website Marketing Company has not only done what we hired them to do but they have exceeded our expectations. Friendly staff and its right down the road from our Orlando office which makes it convenient.
Elisha Love
Elisha Love
13:32 02 Jan 19
We went through 4 "marketing agencies" before we finally had results with Website Marketing Company. All agencies are not created equal and we learned you get what you pay for. Other agencies locked us into a contract and charged extra fees we were not aware of before signing up. All of that is a thing of the past now with y'all. You were upfront and honest, no extra fees, no contracts and i feel at home. Prompt replies to my emails and a detailed breakdown in easy to understand language.
Alison Wilson
Alison Wilson
09:56 03 Jan 19
Our business has significantly improved due to the marketing strategy that you implemented. We even had a last minute change that needed to be made and we were able to call our account manager Austin on Christmas and he had the changes implemented the same same day! Thats customer service and can't wait wait for 2019.
Chapman C.
Chapman C.
08:29 04 Jan 19
This company was originally helping us with our SEO and website improvements, but they have now progressed into assisting us with our social media presence. I was completely oblivious to how effective social media can be for leveraging new customers. Over the past few months, they have been very successful in attracting and influencing new customers and building our organic presence. I’ve learned a lot about the right and wrong ways to improve our business thanks to Mike and the marketing team. Thank you for your honesty, transparency, and guidance! I look forward to a continued and prosperous partnership between the both of us. Best Regards,Angel
Angel Turner
Angel Turner
19:22 17 Jan 19
They have catapulted my maid cleaning business to new heights! Excellent customer service, response times, and professionalism from everyone on the staff. Whenever I’ve had a question about something, it has been answered promptly and transparently. I feel like I’m in good hands with this company. I would recommend them wholeheartedly if you’re running a local business! Cheers to SUCCESS!
Isabella Ramirez
Isabella Ramirez
02:24 24 Jan 19
I have a very busy schedule. Therefore, I do not like to spend my free time hassling my marketing company for updates regarding work I’m paying for. I had that issue with a few other marketing companies before finally migrating over to this company. They are organized and it shows because my status report at the end of the month is always detailed and pinpoints exactly what kind of results were achieved during that specific month. So far, they haven’t missed a month. My SEO has drastically improved and I’m looking forward to running more campaigns as they continue to prove they are capable. Special thanks to Austin and Peter for being consistent and personable to do business with.
Ryan Jefferson
Ryan Jefferson
01:48 24 Jan 19
If you’re looking to explode your rankings, this is the right company for the job. I own a dog sitting business and I’m partnered with corporate partners like Rover, but despite that, I knew my business could be improved even more. I handle my own social media marketing, so I really only needed this company for Google ranking purposes. They skyrocketed me to the number 5 position in my niche and city in just 2 weeks. I was probably on the 3rd or 4th page before that, so they really worked their magic. What’s crazy to me is, this is JUST the beginning of what my business’s rankings are capable of!
Davon Phoenix
Davon Phoenix
20:51 24 Jan 19
Jess made us feel right at home with the way she handles social media marketing. She explains things well and gets results which at the end of the day is all that matters. We highly reccommend her for social media!
Melendez Mary
Melendez Mary
09:39 30 Jan 19