The Real Long Term Benefits Of Social Media Marketing

By now, everyone who slightly knows about social media marketing knows that there are many benefits associated with it. With gaining automatic exposure and brand awareness to the possible gain in sales, social media marketing could be very lucrative.

There are two digital elements today that are absolute musts for businesses, and every business person knows it. A social media presence and a website are those two elements. Stats have shown that approximately 2 billion people have at least one account in social media. Of that amount, tons of these people could be an audience for businesses.

And while all business people know the importance of a site and marketing, including social media, traditional, and other online marketing, they don’t know that there are long-term benefits of social media marketing. The long-term benefits are as follows:

• • Communicating to customers with a direct channel– social media changed the game in the way they communicate to their audience. It only takes a click of a button in order to conversate with followers from all over the globe which allows businesses to stay ahead of the competition.Social media channels answer common questions of their customers, allows consumers to better comprehend their company’s sentiments, and obtain feedback about their services/products. It’s even more beneficial for businesses if social media can discover using social media as a two-way conversation with their customers. This will help build a strong relationship and brand loyalty in the long run.

• • Organic traffic growth– keywords and links can be used to the business advantage when the social channels’ updates are posted. However, search engine spiders take time to account for the organic traffic growth.

• • Direct web traffic– through social media, correctly using targeted campaigns significantly increases visits to the business site over time.

• • The showcasing of the brand voice/personality– humanizing the brand works wonders in connecting to consumers with the brand in this digital world. By humanizing the brand’s personality and voice through a consistent tone in all the company’s social platforms, the development of strong relationships will begin, loyalty will emerge with the online following, and more communication with the audience will form that will encourage them to trust in the brand and remain a client.

• • Brand trust is increased– as previously illustrated in different ways, more trust of the brand will emerge. Also, as consumers recognize the brand, customers will expect the brand to remain accessible and active on their pages, and customers will desire to be more acquainted with the business.

• • Becoming an industry leader– in order to become an industry leader in this regard, however, is by giving valuable content to your audience.
    Social media is a very powerful tool if used appropriately. Some dedication and focus are mandatory, however, to gain solid results. And there are many businesses that are very successful today because of social media.

• • SEO benefits– the business site’s SEO will be strengthen after a while due to a strong social media presence. When their followers like, share, or comment a social post which includes a link to the business site, more social sharing is allotted. Social shares inform Google that the site is trending due to all the shares. The more shares retrieved, the better the rankings for the sites.If the brand is able to focus on growing the base of the followers and the optimizing of their posts for searches, they ‘ll take significant steps towards their SEO benefits. Nevertheless, SEO improvements do not improve overnight, and continuous attention is required to achieve the best results from this organic strategy.

• • Sales– tracking is allowed through Google Analytics for up to 6 months with customers, so companies can ensure they’ve gotten everything properly set in order to do this and gain insights.

More Important Info Relative to Long-term Benefits

Twitter and Facebook are now planning on implementing a purchased technology, and they are both testing “buy” buttons. Direct sales are rarely available at the moment; however, they are pushing to implement this technology especially as campaigns are tending to influence buying decisions that will normally happen later on.

Conclusion

Businesses know that different types of online marketing and a website are mandatory. With gaining automatic exposure and brand awareness to the possible gain in sales, marketing on social media, for instance, could be very lucrative. Marketing on social media is invaluable for short and long-term benefits as illustrated above. And even though some of the long-term benefits are the same as short-term benefits, the gain is normally a lot bigger over time due to even more recognition, more trust gained, and so forth.

The long term benefits of marketing on social media are numerous. As mentioned before, marking on social media will produce the brand’s personality and voice and even more so overtime. By humanizing the brand’s personality and voice through a consistent tone in all the company’s social platforms, the development of strong relationships will begin, loyalty will emerge with the online following overtime. The brand will also be increased significantly overtime, and more consumers will trust the brand. Then, before the brand/business look around, the brand will be an industry leader

Social media marketing is evolving fast! With changes being made almost daily be sure you find the right agency who stay on top of the trends to help boost your business to another level. With this side of marketing its crucial you don’t go in it alone as it will inevitably end up wasting your valuable time and money if not done properly the first time. Contact us if you have any questions or if you would like some help taking the next step in your online marketing plan.