Did you know that 75% of users browsing search engines will never browse past the first page of search results? Boosting your website’s ranking on Google to land your official site on the first page of search results requires commitment and consistency. When you become familiar with how Google determines first-page search results, implement tactics that are best suited for the long-term growth and SEO of your website and brand.
Utilize Local Keywords
Building a local reputation is essential for any website before branching out internationally. If you have a small local business, research competitors and browse their official websites to learn more about popular keywords and phrases that are most relevant to you. Compare search results on multiple engines to discover which keywords and phrases attract more attention, and which are most popular in your market and industry. Use tools such as Google Trends to compare keywords locally and also globally before settling on a word list that is most suitable for your website.
Research Paid Keywords in Your Niche
Whenever you search trending or popular keywords, pay attention to the top “paid” ad campaigns that appear. Paid ad campaigns are often labeled with a “sponsored” or “ad” subtext, and appear above traditional search engine results. Paid ad campaigns provide insight into which keywords and targeted phrases are most popular for the type of content, products, or services you represent. Take note of paid ad campaigns and the keywords that are used to attract new visitors before launching a campaign of your own.
Improve Your Website’s Layout
Create a website that is both responsive and mobile-friendly to drastically increase your search engine optimization and ranking within top search engines. With the advent of social media, tablet devices, and smartphones, more users than ever browse online without the use of a traditional desktop computer setup. Ensure your website is mobile-friendly and responsive for all devices to decrease your site’s overall bounce rate while also appealing to a much wider audience. A website that is responsive and mobile-friendly is also much more likely to appear within the first page of search results once it is properly optimized.
The Importance of User Experience
Provide your visitors with a positive user experience on your website, whether you are sharing simple blog posts or if you are launching an eCommerce store. A great user experience encourages browsing and decreases the chance of losing visitors after they immediately land on your website’s homepage. Create a sophisticated and appealing homepage to draw visitors in and to keep them browsing for more content. The more active users are on your website, the easier it becomes to boost the overall ranking of your URL on top search engines. More activity ultimately equates to search engines detecting additional pages on your website that may have otherwise been forgotten.
Create Relevant and Unique Blog Posts
Launch a blog on your website, even if you are a small business or a local company looking to appeal to a niche group of prospective customers. Create relevant and unique blog posts that are difficult to find on other websites, including your top competition. Research topics that are interesting and informative to keep your followers interested in your brand while intriguing new users who have just stumbled upon your site.
Implement keywords and phrases you have researched into your blog posts. Avoid “spamming” keywords into your posts or titles of your blogs to keep your website whitelisted within all search engines. Use tools such as Google Analytics to keep an eye on the popularity of each of your posts and website pages while learning how users are finding and visiting your site.
Reach out to influencers in your market and inquire about guest blogging opportunities. Sharing your own posts on other websites with links back to your official website is one way to boost your site’s ranking in search engines. Offer the opportunity to share the posts of other individuals on your website for additional chances of increasing the optimization of your site while implementing additional backlinks.
Visually-appealing Photos and Graphics
Take advantage of visually-appealing photos and graphics with professional imagery on your website. Outdated or low-quality imagery can quickly lead to turning users away or losing the trust of those who want to learn more about your brand and business. Use meta tags and keywords when inserting imagery into your website to catch the eye of individuals searching for relevant information or similar keywords. Purchase or create premium graphics and photos to share on blog posts and with the use of social media to develop an attractive online presence, regardless of the industry you represent.
Put Social Media to Work for Your Brand
Create social media pages for your website that are similar in name and that link to your official website. Research and utilize top hashtags and keywords that are most relevant to your website and the audience you want to reach. Social media is one of the most effective tools to boost search engine optimization while maximizing your online reach using multiple platforms.
Consistency is key when maximizing the use of social media. Create a posting schedule to ensure your visitors do not become bored or despondent with your brand. Avoid going extended periods of time without sharing updates, news, photos, and other media that help keep followers interested in the websites and brands they follow. Ask for input, comments, and advice from your followers to increase engagement and excitement that surrounds your brand. Develop a sense of community by quickly answering questions and showcasing top-notch customer service using social media. Host contests and giveaways to maximize the number of “shares” and “likes” your social media pages receive, ultimately helping to boost your search engine rankings.
Launch PPC campaigns using traditional services available from search engines to captivate audiences who are seeking specific items or services you provide. PPC campaigns allow you to learn more about which methods of advertising are most effective for your niche and which are likely to lead to the highest ROI. In addition to launching PPC campaigns using search engines, create and execute social media campaigns on platforms such as Facebook. Facebook provides complete and in-depth analytical reports on each individual campaign launched, ideal for A/B testing and learning more about “what works” for your followers. Test ad campaigns using different imagery, messaging, and overall copy to avoid overspending on large advertisements before understanding the best methods of reaching those who are in your target audience.
Work With a Professional Agency
Consider working together with a professional digital marketing agency that offers experience and a complete understanding of today’s top search engines. A digital marketing agency provides detailed insight into a website’s search engine optimization, keyword usage, and overall market viability. Learn how to effectively create eye-catching blog posts while implementing keywords properly without spamming your website or finding yourself blacklisted from search engines. A professional digital marketing agency also delivers extensive analytic reports to learn more about your target audience and the demographics you want to reach. With the right digital marketing agency, save time while appealing to prospective customers and visitors who have a genuine interest in learning more about what your website has to offer.
Utilizing various tips and tricks for your website is the first step to improving your ranking on search engines such as Google, Yahoo!, DuckDuckGo, and Bing. Take advantage of today’s top tips to help boost your website’s ranking on search engines in less time.
With over 15 years of marketing experience I have helped over 1,000 businesses amplify their customer base. I have spent the man hours to make sure every one of my clients have had a positive experience. I take the time to sit and get to know every company I work with on a personal level. I started this company to put qualified leads in front of the companies who are looking for them. The Website Marketing Company headquarters in Orlando, FL. 32803 services clients across the country.
About us and this blog
We are an Orlando Florida marketing agency with a focus on helping our customers achieve great results across several key areas.We work with clients across the country.
Request a free quote
We offer professional Orlando SEO, PPC, and Social Media services that help websites increase their organic traffic drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.