Top 4 Reasons To Hire An Agency Over A Marketing Employee

Today’s hyper-digitized landscape has ensured that there is no shortage of options when it comes to marketing. As such, businesses are at a loss on whether to invest in freelancers, marketing agencies or create their in-house team.

Nevertheless, as your business grows, you will need to consider which option suits your needs best: Hiring your own in-house talent or employing the services of a marketing agency.

With that said, even though both options have their unique benefits, a full-service marketing firm stands to offer more value. Let us look at four reasons why you should consider hiring a marketing company over employing your own talent.

1. Diversification of Skills

Most marketing employees typically display very specific skill sets. You will have to pay social media masters, search specialists, conversion rate rulers, content marketing experts, and many other specialists just to get your marketing on point.

This is because marketing is too broad and complex for one person to be a master at everything.

As such, if you employ a content marketing specialist, you can expect them to do a stellar job at content marketing. But what if content marketing is not the problem?

You might just have to hire another person to identify the problem, then another to address the issue. This is not sustainable in the long run. What do you do?

Diversify Your Marketing

Organizations that employ in-house marketing staff often have a problem with diversifying their online marketing strategies. Note that trying out a new marketing channel is always a risk. So if you hire somebody and it does not pan out, you can imagine the losses you will be counting.

This is the reason most companies that hire in-house tend to stick to one marketing channel even if it is not working that well.

For instance, if you have a good landing page but also have terrible ads that keep leading the wrong traffic to your website, you will not be able to generate good results from your efforts.

So who do you blame? Your designer? Absolutely not!

You will have to pay yet someone else to correct this for you.

Conversely, a good marketing firm exposes your business to an extensive range of expertise and experience.

The thing about agencies is, members of the team are all good at what they do at an individual level. However, when allowed to work together, no single person can match their effectiveness.

Additionally, they have worked for a lot of companies which means they will always have ideas and insights that can be vital for your campaigns.

Paying an Agency

At first, this might appear as the more expensive option. After all, if one cannot afford to employ extra talent to assist with their efforts, how will they afford to pay an entire agency?

This is just not the case.

See, even though they benefit from their services, most businesses do not need the dedicated services of a full-time Twitter account manager, or a fulltime web designer.

However, they do need to pay them full salaries every month because you will be hard-pressed to find a designer that is willing to work only a few hours every week.

On the other hand, in an agency, the same marketing expert could be working on multiple accounts thus making the busy enough to justify full-time employment with the firm, although no single account demands their full time and skills.

Consequently, working with an agency ensures that you enjoy the expertise of high-level specialists in a variety of marketing categories without having to employ any of them fulltime.

As such, when deciding on whether to hire agencies or employ your own talent, it all boils down to resources. A large organization might feel it needs the dedicated services of a full-time employee.

Nonetheless, for most companies, hiring a marketing firm is the better option. This is because most businesses do not need – or cannot afford – the services of an entire team of in-house marketers.

Therefore, working with an agency will give you the marketing edge without increasing your overheads significantly.

2. Job Predictability

A prerequisite of being an online marketer is being creative. This is what allows you to come up with solutions. As such, repetitive tasks such as incorporating the same keywords every day will very quickly bore a marketing employee.

Because of their aversion to boredom, most junior to mid-level marketers will change their jobs almost every two years . This is good for their peace of mind but is not good for the businesses they shall be leaving.

You might find yourself constantly having to advertise for, hire, and train new marketers frequently.

But when it comes to marketing firms, they are always in business with multiple companies which means they are working on different challenges which get their creative juices flowing, increases their job satisfaction, and thus enhancing employee retention.

With that said, even the best agencies cannot feature 100% employee retention. Nevertheless, marketing firms will always have multiple people working on your account. This means that even if one of the talents that was involved in your account leaves for some reason, there will be someone else to handle their task immediately.

3. Perks of having a partner

You have to spend enormous amounts of money to get the attention of an online advertising platform such as search engines. For instance, you might feel like the $300,000 you spent on AdWords last year was a lot of money but, in fact, it barely registered on Google’s radar.

That might sound harsh but that’s just the way that it is.

However, marketing agencies get to manage millions of dollars spent on platforms such as BingAds, Google AdWords, Facebook, Twitter, LinkedIn, and more by their numerous clients.

And because marketing firms spend such huge amounts of cash, advertising platforms tend to work harder in assisting them to achieve their objectives. After all, if the agency decided that AdWords is useless and advices their clients to cease using the platform, Google will stand to lose a lot.

Consequently, marketing companies tend to enjoy perks that are not available to the ordinary business. Thus, aligning yourself with an agency will see you enjoy these benefits too.

4. Speed, Consistency, and Efficiency

First off, figuring out the various marketing roles that need to be filled is a hassle by itself. Additionally, once you have identified the spots that you want to be filled and employing the relevant staff, you will need to get them in tune with your organization’s objectives.

This is where a marketing agency has a clear edge. The marketing firm’s employees have consistently worked together and are aware of each other’s strengths and limitations. This allows them to tackle a task with a lot of expertise and with a lot less effort.

The familiarity between an agency’s employees will see that your task is handled as per your instructions, with a lot of skill, and in a shorter period.

Unless you are talking about large companies and corporations, small and mid-sized businesses do not need to stack up with an entire team of in-house marketing employees. This is because these employees will be under-utilized while you will still have to pay them full salaries.

Additionally, the amount of talent you will have to employ to effectively cover your marketing needs is too broad for you to hire on a budget.
Marketing agencies give you the benefit of unlimited skill, expertise, and experience with fewer overheads.

Website Marketing is a leading marketing agency that offers marketing solutions for all types of businesses. We have a highly-skilled team that has worked with hundreds of businesses to enable them to achieve their objectives. Contact us and we will be glad to serve you. Located in Orlando Florida we service clients all over the country. We offer a free no obligation consultation and never have any sales people call you. With no contracts and no set up or termination fees our clients can trust they are getting the best service in the marketing industry.