Online marketing continues to be one of the most advantageous mediums for promoting a product or service. Those marketing their lineup of products or services want to take advantage of all they can in presenting their wares to potential customers, in the best way possible. There are online advertising programs that can do just that, and understanding and utilizing google adwords marketing is a good place to start.
What is Google Adwords Marketing?
Google Adwords are the phrases or keywords that potential campaign users decide to choose when they establish their Adwords account to showcase their online business. Adwords are terms that would draw customers to the ad while they search for products or services that match their search interests.
Say an Adwords account user has a small dog grooming service and wants to choose one keyword. Small dog grooming could be a keyword, which could be paired with an ad that promoted small dog grooming. When a search is done through Google utilizing the phrase small dog grooming or something similar, the ad might appear in a Google search result or through other websites that are affiliated with small dog grooming.
AdWords Ad Auction
With AdWords, determination is made as to which ads should appear through a speedily processed ad auction that occurs every time a person searches on Google or goes to a site that displays AdWords ads.
Every ad that is placed in the auction has an Ad Rank with an AdWords calculated score. The Ad Rank determines the ad’s position and whether a user’s ad is eligible for showing. The ad indicating the highest Ad Rank is shown in the top position with others down the line.
Ad Rank Factors
An individual’s Ad Rank has three factors that consist of the following:
• Bid – when an account owner’s bid is set, he or she is informing AdWords of a maximum amount they are willing to pay for a click on their ad. The actual amount paid for the bid is sometimes less, and the bid can be changed at any time.
• Ad quality – AdWords looks at the relevancy and usefulness of the ad and the website linked to it in terms of the person or persons who will see it. An assessment of the ad’s quality will be summarized in a Quality Score, which the ad owner can observe and improve through his or her AdWords account.
• Ad impact – When an ad is created, there is an option to add extra information, like a telephone number as well as links to particular pages on an owner’s site. These are ad extensions. Estimates are made by AdWords as to how the extensions and other ad formats impact the performance of the ad.
Payment for AdWords
An AdWords account is charged only when someone clicks an an ad and goes to the website. The account owner informs AdWords of the limit they want to pay for a click on their account (maximum cost-per-click bid), though the charges could be less. If the ad proves to be more popular on certain days, AdWords approves up to 20 percent more of an account owner’s daily budget so they don’t lose out on important clicks. On other days, the maximum budget will be lowered so over a month’s time the total spending will average out to the limit that has been set by the account owner.
Managing AdWords Account
Advertising with AdWords is a financial investment and requires dedication, time spent and budgetary planning. Keeping a watchful eye on ads and keywords as well as making adjustments to improve overall importance is the key to success with AdWords.
Google adwords marketing has the features that potential online marketers can use to promote their businesses. Though it may take time to see returns, Google is there to show potential account holders the ropes, and if AdWords isn’t an exact fit, there are other Google services available to attract customers and help business owners gain footing in the world of online marketing.
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