Why Choose An Adwords Certified Marketing Agency?

If you’re running an online e-commerce business or you own a website that represents your brick and mortar store, you understand the challenges of obtaining customers and generating sales. Hopefully, you’ve already established a thorough implementation of SEO on your site so that you can generate traffic from organic search. Unfortunately, that implementation will only get you so far and can’t produce the amount of sales that you really need to outpace your competition.

To really kick up sales and generate traffic that converts, it’s important to take advantage of pay per click marketing. Now, there are many options available when it comes to hiring a firm that’s knowledgeable about Adwords marketing. You can choose someone who has run a few campaigns, understands the system and has generated sales for a few clients, or you can utilize the knowledge of an Adwords certified marketing agency that has earned their Google Partner badge. Between these two choices, it really makes the most sense to choose an agency that has met all of the criteria to become a Google Partner. The experts at an Adwords certified marketing agency have mastered the features of Adwords, are invited by Google to use exclusive Beta tools, have better access to Google, save you money and provide many other benefits.

Why Using An Adwords Certified Marketing Agency Is Important

It doesn’t take much for someone to sign up for a Google Adwords account and start implementing campaigns. You can do this yourself and have ads running in a short amount of time. However, doing so is dangerous. Without expertise or hiring a company that does not have highly trained experts who are certified with Google Adwords, you risk blowing through your budget, placing the wrong ads and just wasting valuable time.

When you work with a Google Partner company that has met the criteria to become a Partner, you are working with an agency that manages a significant ad spend each quarter and meets the standards that are required to maintain their partner status.

Working With A Number Of Certified Analysts

To be acknowledged as a Google Partner, an agency must have a minimum number of employees who are certified as being Adwords professionals. They are required to keep their status current by keeping updated on any changes that are implemented by Google. This ensures that these professionals are following the best practices when managing client accounts. A certified analyst will have a vast knowledge of different Google products and be armed with the ability to use them in different strategies.

Fully Trained Masters Of Various Features

Google Adwords has a number of various features that a campaign manager can utilize. A PPC digital marketing expert must have a proficient knowledge of all these various features. It’s imperative that they understand how to correctly use them so that they can generate a profit for their client. An analyst will have expertise in split testing, ad scheduling, using negative keywords, ad extensions, phrase match keywords and much more.

Avoid Blowing Your Budget Too Fast

One of the downfalls of having various features on the Google Adwords platform is that you can lose a lot of money fast if you don’t understand how each of these features work. There are numerous ways to spend money with the different settings that are incorporated into the platform. Without understanding the intricacies of each feature, you are chipping away at the health of your business. A certified ads specialist won’t let that challenge occur. Their knowledge and expertise ensures that your budget is put to good use every time that an ad campaign is implemented.

Support Comes Fast

When you work with an agency that is certified, you avoid the wait time that you would have if you ever get caught with an urgent issue. It’s not fun having your site attacked by a malicious hacker that wreaks havoc with your flow of work. When your ads campaign gets shut down at the same time, it adds to the problem. Working with a Partner agency allows you to avoid this issue. A dedicated representative from Google is assigned to certified agencies and helps them solve problems when any challenges occur. Without this advantage, you could be stuck for days or longer in limbo land. Without a quick resolution, you lose money every day that could have been added to your bottom line. Using an agency that has speedy access to Google can be a lifesaver during those times when an emergency stops your production.

Keeping Up With Best Practices For PPC

To become an agency with partner status, certification must be awarded in these six platforms:

– Adwords Fundamentals
– Display
– Search
– Video
– Shopping
– Mobile Advertising

Team members who are in charge of running campaigns, are required to take an initial exam to become certified. However, their training doesn’t stop there. Google will periodically change aspects of each platform to ensure that clients are receiving features and benefits that best serve the needs of their clients. PPC practices are also periodically changed. Partners are required to keep abreast of these changes and also understand how to incorporate them into new advertising strategies.

Mobile Friendly Mindset

The use of smartphones has exploded over the past few years. This has also changed how advertising is done on the web. With a smaller display area to work with, advertisers must understand mobile design and its principles. Incorporating ads into a mobile friendly design is an effective way to sell products and services. However, if done the wrong way, ads can become obtrusive and deteriorate the user experience. Google’s mission is to create a valuable experience for individuals who use their various platforms. A certified Google analyst will be versed in the best use of mobile ads for clients. Using a Google Partner will ensure that your campaigns are correctly displayed on mobile devices.

Early Access To Betas

Another advantage of working with a Google Partner is there ability to use new and improved tools on your campaigns. When Google rolls out beta testing for new Adwords tools, agencies that have partner status have the first chance to work with those tools. This access to exclusive features can push you ahead of competitors who are not using an agency that’s certified.

New Testing And Innovating

To maintain the status of Google Partner, an agency must continue to employ best practices and standards. They must show that they are working to create profitable ads that have been split tested to ensure that incoming traffic is at its peak. Google will encourage their Partners to experiment and target different demographics who may be potential customers for a client.

Maintaining Standards

An agency that has been awarded certification, can lose their badge if they fail to maintain the standards that Google has implemented. When you work with a digital agency that has the Google Partner badge on their website, you are working with an agency that is periodically evaluated by Google. It takes hard work to obtain partner status and continued effort to make sure that that status stays up to date. This ensures that your advertising dollars are used as efficiently as possible when campaigns are being run for your business. It just makes sense to use a Google certified ad agency to help promote your products or services. They can save you time and you know you will be getting the best bang for your buck.