Why Google Ads Remarketing Is Essential

Why Google Ads Remarketing Is EssentialBusinesses can do a lot of things to drive traffic to their web pages. However, every internet visitor is different, and you might need to optimize your landing pages to increase sales conversion. Some of the web visitors might be interested in your services or products, but they’re not ready to subscribe to them. Fortunately, Google Ads remarketing are a great tool that allows online marketers to target their prospects who had already visited their sites. It is crucial for marketers to use different platforms to engage clients in all their buying cycle stages. You could be wasting a lot of time and money if you fail to do so. Below are incredible advantages of implementing Google AdWords remarketing campaign.

Brand Awareness and Custom Graphics

Many online marketers only focus their efforts on the search network and use ad text, instead of graphics. Nonetheless, Google Ads remarketing let search engine marketers use custom graphics to make their ads more appealing to the target audience. While marketers can still target the search network, using ads with custom graphics facilitates a higher conversion rate. Moreover, custom graphics allows an online marketer to attach a logo to the commercial and use it to associate a brand with a service. While some people respond more to ad text marketing campaigns0+, others have a high affinity for imagery ads campaigns. You could be missing out on leads and misusing a lot of your time if you are not aware of how prospective customers respond to your ads.

High Conversion Rate

Research has revealed that Google AdWords remarketing campaigns have a higher conversion rate than text display advertising strategy. You could be targeting an audience that is already familiar with your brand, so the chances are that they will click on your ad. Your conversion rate improves as your click-through rate increases. A web visitor who is familiar with a product or service is more likely to click on an ad than a first-time web visitor.

Measurable

With Google AdWords, marketing aspects such as click-through rates, cost per acquisition, number of impressions, number of conversions, and number of clicks can be measured accurately. Search engines marketers don’t have to waste a lot of time or resources to measure their return on investment. The best way to ensure your metrics improve over time is to hire a team of marketers to fine-tune your ad groups and optimize your marketing campaigns.

Cost Effectiveness

One of the reasons every online marketer has shifted to Google AdWords is because they are incredibly affordable. You can determine the amount of money you want to spend on an ad, and one pays only after a web visitor has clicked on an ad. Google AdWords also offers limitless options, where an online marketer can set a budget that fits their needs. Moreover, a team of professional marketers can help an enterprise optimize its marketing campaign in a way to reduce their cost per click over time. That mean, an enterprise can attract more traffic to its website without increasing the costs.

Highly Targeted

Sophisticated targeting tools such as Google AdWords are common in search marketing for their role in maximizing return on investment. Their capabilities are advanced and allow online marketers to use various channels to fine-tune their marketing efforts. For example, Google AdWord remarketing campaigns let search engine marketers reach audiences at a specific location. It enables a marketer to select an area where the ad can be displayed. You can also use Google AdWord marketing to view or target web users that are searching for pages about your location. It also has over 40 language options, which allow marketers to target audiences from all over the world. Online marketers can also use enhanced marketing campaigns to target mobile device users. Research has revealed that mobile search queries and use of mobile devices continue to grow each year exponentially. Mobile-powered devices also continue to evolve, and their growing list of capabilities are creating more opportunities for search engine marketers to target their audience at the right time. Google AdWords remarketing works well for advertisers who want their extension or customized ad texts to grab the attention of mobile device users. You could also use Google Ad remarketing for optimal targeting, as it allows advertisers to select a specific hour during the day.

Maximum Relevance

The primary role of search engines such as Google is to present internet users with the most accurate and relevant results in response to their queries. An online store doesn’t have to rank higher or get the best position on the Google search engine if it has a large marketing budget. Google undertakes an auction every time an online advertiser puts a keyword or search term into its search pages. These ad auctions are the ones that determine how keywords, search terms, and ads will rank on the search result page. Google considers various factors before it decides how a commercial will be rank in search results. Your site is likely to rank higher above the competitors if more people click on your ad than your competitor’s ad. Google will also consider the page you’re directing the paid traffic to and your site to determine how to rank an ad. Google is more likely to place your ads above those of your competitors if your landing page and website are more relevant to the search queries. In short, Google Ad Auctions level the playing field for search engine marketers and ensures the most relevant ads rank higher in search results.

Retargeting

The media has over time criticized Google remarketing for poor targeting of the ads and excessive frequency. Nonetheless, online marketers can use it to recapture the attention of their well cultivated and grown audiences. Remarketing campaign lets search engine marketers to target prospects with paid ads based on their past web activities. It enables online marketers to showcase their ads and follow internet users on the Google Display Network and across the extensive network of Google partners. Furthermore, Google AdWords allows an advertiser to build a remarketing list to ensure they retarget their ads correctly. For example, an online advertiser can create an email list for people searching their product category online and use Google AdWords to save them to their product category. After that, a search engine marketer can draft customized messages to build an AdWords campaign and use it to target people in their favorite category list.

Use Ads to Explore More

Linking Google Analytics account with Google AdWords allows online advertisers to explore more market opportunities. While it is an excellent marketing platform, Google AdWords doesn’t allow marketers to view what people do after clicking their ads. In contrast, Google analytics let a search engine marketer know how long a visitor took on their landing page, calculate their bounce rate, and know how many pages visitors browsed. Nonetheless, linking Google Analytics with Google AdWords allow advertisers to access more data. It also makes it easier for an online marketer to measure how their Google ads remarketing campaigns are performing. That way, one can try to differentiate variations and pause keywords or ads that aren’t generating traffic to boost their results.

Stay Ahead of the Competition

You could be missing out on a lot of opportunities if you’re not running Google AdWords. Every online marketer should keep an eye on the competitors to see the ads they are running and the strategies they are using to promote their brand. Google Ads remarketing campaign lets an online store keep pace with its competitors and grab any opportunity that pops up so that they can tackle their competitors better. The goal of every internet marketer is to interact with the end user as much as they can.

With over 15 years of marketing experience I have helped over 1,000 businesses amplify their customer base. I have spent the man hours to make sure every one of my clients have had a positive experience. I take the time to sit and get to know every company I work with on a personal level. I started this company to put qualified leads in front of the companies who are looking for them. The Website Marketing Company headquarters in Orlando, FL. 32803 services clients across the country.

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Helped guide me to make my website professional and personal so my clients could see my business higher on SEO rating! Very helpful would use again
Matt Montgomery
Matt Montgomery
15:13 02 Jun 18
These people are awesome guiding me through how to make my website more popular and it did just that! I would recommend them to anybody
Mackenzie Thatcher
Mackenzie Thatcher
17:58 02 Jun 18
SEO takes patience and Website Marketing Company, has proven they know what they are doing! Not only am I receiving business inquiries from referrals, but now from people searching on Google! Huge THANK YOU
Taylor Lakes
Taylor Lakes
18:27 19 Feb 18
The seo rankings we have been receiving have been amazing switching companies to you has already paid off. The old adage of you get what you pay for is absolutely true! Roi is up and the changes you suggested have paid off. Thanks. I'll be recommending
Mike Moon
Mike Moon
01:21 15 Mar 17
Perfect Job . I love the site that they built as well as their input as far as SEO goes. Not only that, I asked for the site and it was complete within a week. AMAZING!!!
Stephanie Lennon
Stephanie Lennon
23:28 08 May 17
really nice service, made me a nice looking, easy to use, user friendly website for my travel blogs. really enjoy the style they used. thank you!
Edgar Rellis
Edgar Rellis
22:29 19 Jun 18
Your marketing has been amazing. Thanks for elevating us!
Jonathan Weber
Jonathan Weber
01:35 15 Jul 18
Thank you for improving our SEO. You were upfront (which is more than i can say from our last agency) and honest. Thank you for pointing out the mistakes our last agency made using tactics frowned upon by Google and getting us back on the right track. 7 months with you guys has been better than the last year and a half with 2 other agencies.
Love Ruth
Love Ruth
05:01 05 Oct 18
I am glad i found you sooner rather than later our PPC spend was out of control and yall helped me increase sales while decreasing spend. I knew something wasn't right and yall quickly turned it around. I'm not going to try and do the "marketing" stuff on my own anymore.
Thomas A. Dahl
Thomas A. Dahl
15:12 09 Oct 18
Thank you to Kyle and his team for their hard work and dedication. Kyle literally spent the first 3 months being my main point of contact and he is the CEO! With a large budget like we spend its nice to know the owner of the company is available to take my calls and meet with me. He was in the office everyday we dropped in and our new account manager Ryan is just as good! The positive ROI has been amazing and i can't wait to bring my new start up on board from the begining when it launches in December of 2018.
Stanley Taylor
Stanley Taylor
05:43 13 Oct 18
Very pleased with the work. WMC has kept in constant communication with me about any changes, and although marketing requires a lot of patience, they have been putting 110% into their work with exceptional professionalism.This makes me feel like I am part of the family. Shout out to Kyle and Jess for making things happen. Jess is phenomenal.
Jose Miguel De La Cruz
Jose Miguel De La Cruz
18:40 25 Oct 18
Top notch customer service and very knowledgeable when it comes to PPC marketing. Austin is our PPC account manager and he is always available to take my call. Our business has tripled sales over the last 5 months. I highley reccomend you contact them the consultation was free and they are very laid back and not some huge 500+ employee agency that never has time for you.
Steven Elmore
Steven Elmore
19:55 25 Oct 18
Website marketing company has done a great job managing our social media accounts. They provide us with the content to review ahead of time and explain in easy to understand terms on why they post and when they post. We have seen our social media presence jump 300% this month
Alice North
Alice North
05:25 07 Nov 18
Social media is what we came for and we have not been disappointed! Jessica has been great and keeps us informed on trends and makes great content
Amanda Spence
Amanda Spence
08:10 11 Nov 18
We needed an Orlando marketing agency that could meet the daily needs of our company and we have met our match made in heaven. Website Marketing Company has not only done what we hired them to do but they have exceeded our expectations. Friendly staff and its right down the road from our Orlando office which makes it convenient.
Elisha Love
Elisha Love
13:32 02 Jan 19
We went through 4 "marketing agencies" before we finally had results with Website Marketing Company. All agencies are not created equal and we learned you get what you pay for. Other agencies locked us into a contract and charged extra fees we were not aware of before signing up. All of that is a thing of the past now with y'all. You were upfront and honest, no extra fees, no contracts and i feel at home. Prompt replies to my emails and a detailed breakdown in easy to understand language.
Alison Wilson
Alison Wilson
09:56 03 Jan 19
Our business has significantly improved due to the marketing strategy that you implemented. We even had a last minute change that needed to be made and we were able to call our account manager Austin on Christmas and he had the changes implemented the same same day! Thats customer service and can't wait wait for 2019.
Chapman C.
Chapman C.
08:29 04 Jan 19
This company was originally helping us with our SEO and website improvements, but they have now progressed into assisting us with our social media presence. I was completely oblivious to how effective social media can be for leveraging new customers. Over the past few months, they have been very successful in attracting and influencing new customers and building our organic presence. I’ve learned a lot about the right and wrong ways to improve our business thanks to Mike and the marketing team. Thank you for your honesty, transparency, and guidance! I look forward to a continued and prosperous partnership between the both of us. Best Regards,Angel
Angel Turner
Angel Turner
19:22 17 Jan 19
They have catapulted my maid cleaning business to new heights! Excellent customer service, response times, and professionalism from everyone on the staff. Whenever I’ve had a question about something, it has been answered promptly and transparently. I feel like I’m in good hands with this company. I would recommend them wholeheartedly if you’re running a local business! Cheers to SUCCESS!
Isabella Ramirez
Isabella Ramirez
02:24 24 Jan 19
I have a very busy schedule. Therefore, I do not like to spend my free time hassling my marketing company for updates regarding work I’m paying for. I had that issue with a few other marketing companies before finally migrating over to this company. They are organized and it shows because my status report at the end of the month is always detailed and pinpoints exactly what kind of results were achieved during that specific month. So far, they haven’t missed a month. My SEO has drastically improved and I’m looking forward to running more campaigns as they continue to prove they are capable. Special thanks to Austin and Peter for being consistent and personable to do business with.
Ryan Jefferson
Ryan Jefferson
01:48 24 Jan 19
If you’re looking to explode your rankings, this is the right company for the job. I own a dog sitting business and I’m partnered with corporate partners like Rover, but despite that, I knew my business could be improved even more. I handle my own social media marketing, so I really only needed this company for Google ranking purposes. They skyrocketed me to the number 5 position in my niche and city in just 2 weeks. I was probably on the 3rd or 4th page before that, so they really worked their magic. What’s crazy to me is, this is JUST the beginning of what my business’s rankings are capable of!
Davon Phoenix
Davon Phoenix
20:51 24 Jan 19
Jess made us feel right at home with the way she handles social media marketing. She explains things well and gets results which at the end of the day is all that matters. We highly reccommend her for social media!
Melendez Mary
Melendez Mary
09:39 30 Jan 19
Great Orlando marketing agency. Quick to do a marketing analysis on our company and send over the proposal. No contracts which is awesome. didn't try and oversell us services we didn’t want.
Mark Bilodeau
Mark Bilodeau
04:37 21 Feb 19
Best investment i have made in my company was going with this marketing agency. Jess has been super helpful and Pete is great with websites.
Jan Spencer
Jan Spencer
15:23 14 Mar 19
Shyanne is my account manager and she has been doing a good job answering my questions and keeping me in the loop about our social media management. I will be recommending to other business owners i know.
Dean Dietrich
Dean Dietrich
15:58 18 Mar 19
Walked into your office and the huge wall mural you guys made yourself caught my eye. I could see the creativity instantly and thats why I went with you for our logo design. Quick turn around time and just what we wanted
Rebecca Diaz
Rebecca Diaz
15:29 25 Mar 19
Peter has been great in the whole design process of our new website. Keeps us up to date and lets us take peaks at the progress when we drop by. Cant wait to see the end result!!
Lydia Turner
Lydia Turner
14:56 26 Mar 19
No sleezy salesman here. Your presentation was solid and there was no pressure to sign. i like that there are no contracts which is hard to find in a marketing agency now a days. 1 year in and i wouldn’t give you guys up for the world
Thomas Arnold
Thomas Arnold
13:32 07 Apr 19
Website Marketing has done a great job helping our local orlando business gain traction. They handle our social media accounts and our Google ads. They have improved our ROI and continue to bring us an incredible amount of leads. There communication is key and they are easy to get ahold of and their Orlando office is really nice. We feel at home, Thank you.
Josef Yanez
Josef Yanez
16:52 18 May 19
Highly recommended!! Jess and Austin are amazing account managers and have been working with our company for over 3 years. They must not have a high employee turn over rate because we have been able to talk to them for the past 3 years and that speaks volumes to their knowledge of not only our business but the marketing agency as well. I am looking forward to continued success and sorry it took us 3 years to get to writing this review.
Jenise Fehribach
Jenise Fehribach
15:14 20 May 19
Jess made us feel comfortable with the way she handles social media marketing. She explains things well and gets results which at the end of the day is all that matters. We will recommend her for social media!
Hunt Daron
Hunt Daron
15:33 05 Jun 19
You guys are doing a great job on our Ecommerce marketing! Thank you for helping out a local Orlando business achieve success
kitty keychain
kitty keychain
16:48 25 Jun 19
Great marketing results for my roofing company. Easy to get a hold of and no hidden fees
Anabel Carpenter
Anabel Carpenter
14:33 12 Mar 19