Why Hiring An Agency To Manage Your Pay Per Click Is Essential

Pay per click advertising is one of the most effective ways to market your business. The ad platforms allow you to control your costs, target the right audience, and optimize your campaigns. As a result, many businesses start to invest more of their resources into PPC ad campaigns.

But these businesses eventually realize the challenges of PPC. It requires constant management due to ongoing competition, needs an experienced PPC manager to maintain and scale campaign, and consumes a lot of time. This is why it’s a smart idea to hire a marketing agency to manage the campaigns.

While you may feel some trepidation about handing over your campaign to another company, here are some reasons why it’s the right decision and even essential:

1. They Understand Pay Per Click Inside and Out

It takes a deep understanding of PPC to really create winning campaigns. There are so many different features and dimensions to PPC. The average business owner will need to spend many months learning and testing to learn how to maximize the results of his or her campaign. While PPC can be very effective, it is also very complex.

For example, Google Ads allows you to use features like dayparting, negative keywords, device targeting, retargeting and more. It takes a lot of experience to figure out when to use these features as well as how to use them. Good agencies understand every aspect of PPC inside and out. It’s not just about creating winning campaigns. You want to maximize your results so that you can generate the most leads, sales, and profit margins possible.

2. You’ll Stay on Top of Changes

One of the things you have to accept about PPC is that things will constantly change. Whether it’s Google Ads, Facebook Ads, or Pinterest Ads, policies, rules, and updates are constantly introduced. You’ll have to keep up with these changes to maintain your campaigns and ensure that you have a competitive advantage over other advertisers.

A good marketing agency will quickly learn and adapt to changes in all the PPC ad platforms. Working with an agency will allow you to avoid situations where you have to frantically figure out how changes affect your campaigns and alter your campaigns to these changes. Agencies also have the advantage of managing many client campaigns. They can come up with faster solutions because they have access to more data and testing opportunities.

3. Agencies Have Extensive SEO Knowledge

While PPC is your main focus, you’ll want to expand into SEO later on. The reason why is because PPC gives you data into which keywords generate results. You can use this data to build a SEO campaign. This is far more efficient and effective than starting with SEO and figure out which keywords are profitable after you attain your rankings.

Working with an agency will help you bridge the gap between both channels. Most agencies that offer PPC management services also offer SEO services. This makes it easy for you to transition into the new digital marketing strategy. It’s also easier to manage your digital marketing campaigns by leaving it to one agency rather than working with multiple agencies.

4. You Can Focus on Your Core Competency

Pay per click advertising can consume a lot of your time. The time you need to spend to build and manage campaigns means that you’re spending less time on your core competency. If the success of your business was built on your core competency, it doesn’t make sense to abandon it to focus on pay per click.

If your business was built on strategic partnerships, email marketing, or social media, you want to continue focusing on these things. Splitting your focus can lead to becoming less efficient and effective in your core competency. You have to realize what you’re outstanding at and come to terms that outsourcing PPC is the best decision.

5. Hiring an Agency Can Actually Save You Money

You may be considering the option of hiring in-house staff to build and manage your PPC campaigns. This is a viable business strategy, but it can end up costing you a lot of money. You’d have to pay for training costs, employee benefits, and a competitive salary. Hiring a good PPC manager can run you as much as $100,000 or more a year. It can also be very difficult finding a person with the right experience and skillsets.

In comparison, it costs anywhere from $1,000 to $3,000 per month to work hire a marketing agency. This works out to $12,000 to $36,000 a year. The costs really depend on how big your campaigns are as well as how much you want to spend. Many agencies will also work with you to keep their fees affordable. They have introductory plans that can be scaled as your campaign grows.

6. You’ll Save a Lot of Resources

You need to put a lot of resources into doing it yourself. You’ll have to invest in software, training programs, ongoing education, and systems to create a department dedicated to running and building PPC campaigns. This will consume a lot of time, money, and manpower. Is this something your business can afford?

Agencies have already paid the upfront costs for an effective PPC department. They put in the time and money already. They have the right team in place to help their clients succeed. There’s no need to go out of your way to doing things in-house. And who’s to say that your PPC department will be successful right out of the gate? It takes a lot of trial and error to figure out how to make a PPC department work.

7. Agencies Know How to Manage Your Money

A critical thing that businesses often overlook about PPC campaigns is money. They do not know how to manage money in their campaigns. They tend to overspend their budget when testing campaigns, misallocate their budget, and manage their cash flow poorly. This ends up wasting a lot of money and slowing down the progress of campaigns.

A good marketing agency will know how to make the most out of a PPC ad budget. They hardly waste money on the wrong ads and campaigns. They know how to keep costs down, when to scale back or up ads, and how to manage cash flow to keep ads running. This is another skill set that’s needed to build winning campaigns.

As you can see, hiring an agency for your pay per click campaign is more important than you think. For many businesses, it’s essential if they’re already involved in other channels and strategies. Hiring a professional marketing firm takes away a lot of time, money, resources that you’d need to invest into a PPC campaign.