6 Keys To Building An Orlando FL Marketing Strategy

6 Keys To building an Orlando Fl Marketing StrategyWhether you’re looking to improve Orlando FL marketing reach, or your goal is to expand your Orlando-based company into national and international territories, selling your products and services online requires a well-planned and executed digital marketing strategy.

1. Start with a good working definition of marketing.

Marketing is a management process that businesses and organizations of all sizes use to deliver the products they create and services they provide to consumers, other businesses, and to community and government agencies they serve.

Marketing is a systematic way of promoting your products and services and developing an identity for your company and your brand. Whether you offer one or many products or even if you are a service business, begin with a clear definition of what you offer. Be ready to answer who, what, why, when, where, and how questions about your products or services.

• What is your product or service?
• Who is your target customer or client? Who will benefit from using your products or services?
• Why should someone buy from you? Are there unique features that only your product provides? Does your service solve a specific need for a targeted audience?
• When do people buy your products or need your services? Also, research to determine the buying process, so you’ll know when to reach consumers with targeted messages about your brand.
• Where are your consumers geographically? Where do they search for information about products and services like yours?
• How will you communicate your value proposition to your target audience? It’s also important to define how they will reach and communicate with you.

2. Understand what a marketing looks like and build an inclusive strategy.

Every business has a specific value offering and unique service proposition. Marketing strategy is a process of creating and delivering that message to potential and existing customers.

Here, it’s important to make a distinction between strategy and marketing tactics. Many business owners dedicate time and money to a specific activity or channel and define that as their marketing technique.

Very often, what seemed to be a well-planned marketing campaign yields limited to no results, even when the “metrics” say otherwise. Certain tactics may lead to conversations, page views, click-throughs, and even likes and shares. But even with all the buzz, there’s no increase in sales.

Ultimately, the goal of your marketing plan is to drive sales and lead to profitability. When done effectively, marketing increases your company’s visibility and enhances your business reputation.

Building an effective marketing campaign starts with defining the elements that will work best for your business. It includes several elements including public relations, content marketing, social media marketing, and paid advertising.

3. Include a public relations strategy for free media publicity and promotion.

Public relations is one of the overlapping areas of marketing you can use to build your business. When you want to reach a broader audience including potential employees and investors, you need a solid PR strategy. It focuses on using earned, or free, media for publicity. You can build your brand identity and public image through news coverage focused on your company, products, and services. You can also use PR to manage negative publicity about your company or products.

What does a PR strategy look like? Public relations is primarily focused on media and journalists. Effective public relations improves your visibility by establishing you as a business thought leader and industry expert. PR success depends on how well you sell your message to media makers. But it involves more than just issuing occasional press releases. Effective PR tactics include:

• Granting one-on-one interviews with reporters to talk about industry trends, tell the story of your professional journey, and give an insider view of your company.
• Making guest appearances on radio or TV to show your products in action or to demonstrate where your services have helped the communities you serve.
• Being a contributor in panel discussions and guest posting articles about industry trends that enhance your reputation as an industry leader and preferred information source.

Research proves that consumers view these types of media endorsements and engagements differently than they view paid advertising. When media looks to you for information and advice and refers to you as a source to back up the facts they report, your business gets a credibility boost. When you, your company, and your products and services are a frequent source of news coverage, your reputation can quickly skyrocket and can serve as a backbone for your other marketing efforts.

4. Make content creation the base for all your other marketing and advertising strategies.

Content marketing is the process of creating the packaging or container you’ll use to deliver your value message to your target audience. It involves more than blogging, posting, tweeting, and sharing. Content marketing includes multimedia messaging through audio and video channels.

If you are a product-driven business, content marketing focuses on delivering the right images and visual content to your audience. Consider what someone can envision when they see images or videos of your products. Can they see how your product performs or imagine themselves using your product? Is there a trial or demo for digital products? If you offer personal services, can your audience capture the essence of the experience from the content they come across?

Focus on quality, rather than quantity, when it comes to content. High-quality content is adaptable and can be repurposed to reach different audiences across many platforms.

As a process, content marketing facilitates audience engagement for your search engine and social media marketing plans, and for your paid advertising.

5. Use social media marketing as your primary source of organic search marketing efforts.

When used in an overall marketing methodology, social media not only helps you reach your target audience, it also helps to improve your company’s organic search results.

Social media helps to increase your search engine visibility. Your profile pages, images, video, and even shared content helps search engines find your company, brand, and products. You can use social media to communicate with existing customers as well as to engage with new customers.

Which social media platform is best? The answer depends on where your buyers and when they are active. There may not be one ideal platform. On the other hand, you may not need to be on every social media outlet. Or, you could have a primary social media outlet where most of your activity is based and others as secondary outlets for expanded reach.

6. Target active buyers through search engine advertising.

Paid search engine and pay per click (PPC) advertising allows you to target people who are actively searching for brands, products, or other keywords that indicate that they’re motivated to purchase. As with other marketing strategies, there is a great variety of content you can use to get your message across including:

• Display advertising
• Social media advertising
• Video advertising
• PPC remarketing

To achieve the results you want and maximize the return on your investment, work with a digital marketing agency that specializes in managing PPC advertising and online marketing campaigns.

Marketing Resources

The most important thing you can do to create an effective and successful marketing plan is to have the right resources in place before you try your hand at any of these marketing ideas.

First, set clear expectations for what you want to achieve. Quantify the results you want. Place a dollar amount and percentage increase in sales you want to achieve and define the timeline in which you want to achieve these results.

Second, establish your budget. Start with an annual budget and allot portions for seasonal promotions, or new product or service campaigns.

Third, work with a full-service digital marketing agency that can pull together the expertise you need to assist in critical areas of:

• Content strategy and development
• Web design, digital strategy, and SEO
• Online marketing and promotion
• Sales strategy, e-commerce, and conversion rate optimization

Targeted Approach to Marketing

Keep in mind that every large, enterprise-level and multinational corporation began as a startup. What accounts for rapid and consistent growth is a targeted marketing approach. In the digital marketing space, you need a systematic and metrics-driven marketing strategy.

We’re here to answer your questions and help to boost your online marketing results. Contact us for more information on how you can increase sales and improve your bottom line using our targeted Orlando FL marketing strategies.

With over 15 years of marketing experience I have helped over 1,000 businesses amplify their customer base. I have spent the man hours to make sure every one of my clients have had a positive experience. I take the time to sit and get to know every company I work with on a personal level. I started this company to put qualified leads in front of the companies who are looking for them. The Website Marketing Company headquarters in Orlando, FL. 32803 services clients across the country.

About us and this blog

We are a digital marketing agency with a focus on helping our customers achieve great results across several key areas.

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We offer professional SEO and PPC services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

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Helped guide me to make my website professional and personal so my clients could see my business higher on SEO rating! Very helpful would use again
Matt Montgomery
Matt Montgomery
15:13 02 Jun 18
These people are awesome guiding me through how to make my website more popular and it did just that! I would recommend them to anybody
Mackenzie Thatcher
Mackenzie Thatcher
17:58 02 Jun 18
SEO takes patience and Website Marketing Company, has proven they know what they are doing! Not only am I receiving business inquiries from referrals, but now from people searching on Google! Huge THANK YOU
Taylor Lakes
Taylor Lakes
18:27 19 Feb 18
The seo rankings we have been receiving have been amazing switching companies to you has already paid off. The old adage of you get what you pay for is absolutely true! Roi is up and the changes you suggested have paid off. Thanks. I'll be recommending
Mike Moon
Mike Moon
01:21 15 Mar 17
Perfect Job . I love the site that they built as well as their input as far as SEO goes. Not only that, I asked for the site and it was complete within a week. AMAZING!!!
Stephanie Lennon
Stephanie Lennon
23:28 08 May 17
really nice service, made me a nice looking, easy to use, user friendly website for my travel blogs. really enjoy the style they used. thank you!
Edgar Rellis
Edgar Rellis
22:29 19 Jun 18
Your marketing has been amazing. Thanks for elevating us!
Jonathan Weber
Jonathan Weber
01:35 15 Jul 18
Thank you for improving our SEO. You were upfront (which is more than i can say from our last agency) and honest. Thank you for pointing out the mistakes our last agency made using tactics frowned upon by Google and getting us back on the right track. 7 months with you guys has been better than the last year and a half with 2 other agencies.
Love Ruth
Love Ruth
05:01 05 Oct 18
I am glad i found you sooner rather than later our PPC spend was out of control and yall helped me increase sales while decreasing spend. I knew something wasn't right and yall quickly turned it around. I'm not going to try and do the "marketing" stuff on my own anymore.
Thomas A. Dahl
Thomas A. Dahl
15:12 09 Oct 18
Thank you to Kyle and his team for their hard work and dedication. Kyle literally spent the first 3 months being my main point of contact and he is the CEO! With a large budget like we spend its nice to know the owner of the company is available to take my calls and meet with me. He was in the office everyday we dropped in and our new account manager Ryan is just as good! The positive ROI has been amazing and i can't wait to bring my new start up on board from the begining when it launches in December of 2018.
Stanley Taylor
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05:43 13 Oct 18
Very pleased with the work. WMC has kept in constant communication with me about any changes, and although marketing requires a lot of patience, they have been putting 110% into their work with exceptional professionalism.This makes me feel like I am part of the family. Shout out to Kyle and Jess for making things happen. Jess is phenomenal.
Jose Miguel De La Cruz
Jose Miguel De La Cruz
18:40 25 Oct 18
Top notch customer service and very knowledgeable when it comes to PPC marketing. Austin is our PPC account manager and he is always available to take my call. Our business has tripled sales over the last 5 months. I highley reccomend you contact them the consultation was free and they are very laid back and not some huge 500+ employee agency that never has time for you.
Steven Elmore
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19:55 25 Oct 18
Website marketing company has done a great job managing our social media accounts. They provide us with the content to review ahead of time and explain in easy to understand terms on why they post and when they post. We have seen our social media presence jump 300% this month
Alice North
Alice North
05:25 07 Nov 18
Social media is what we came for and we have not been disappointed! Jessica has been great and keeps us informed on trends and makes great content
Amanda Spence
Amanda Spence
08:10 11 Nov 18
We needed an Orlando marketing agency that could meet the daily needs of our company and we have met our match made in heaven. Website Marketing Company has not only done what we hired them to do but they have exceeded our expectations. Friendly staff and its right down the road from our Orlando office which makes it convenient.
Elisha Love
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13:32 02 Jan 19
We went through 4 "marketing agencies" before we finally had results with Website Marketing Company. All agencies are not created equal and we learned you get what you pay for. Other agencies locked us into a contract and charged extra fees we were not aware of before signing up. All of that is a thing of the past now with y'all. You were upfront and honest, no extra fees, no contracts and i feel at home. Prompt replies to my emails and a detailed breakdown in easy to understand language.
Alison Wilson
Alison Wilson
09:56 03 Jan 19
Our business has significantly improved due to the marketing strategy that you implemented. We even had a last minute change that needed to be made and we were able to call our account manager Austin on Christmas and he had the changes implemented the same same day! Thats customer service and can't wait wait for 2019.
Chapman C.
Chapman C.
08:29 04 Jan 19
This company was originally helping us with our SEO and website improvements, but they have now progressed into assisting us with our social media presence. I was completely oblivious to how effective social media can be for leveraging new customers. Over the past few months, they have been very successful in attracting and influencing new customers and building our organic presence. I’ve learned a lot about the right and wrong ways to improve our business thanks to Mike and the marketing team. Thank you for your honesty, transparency, and guidance! I look forward to a continued and prosperous partnership between the both of us. Best Regards,Angel
Angel Turner
Angel Turner
19:22 17 Jan 19
They have catapulted my maid cleaning business to new heights! Excellent customer service, response times, and professionalism from everyone on the staff. Whenever I’ve had a question about something, it has been answered promptly and transparently. I feel like I’m in good hands with this company. I would recommend them wholeheartedly if you’re running a local business! Cheers to SUCCESS!
Isabella Ramirez
Isabella Ramirez
02:24 24 Jan 19
I have a very busy schedule. Therefore, I do not like to spend my free time hassling my marketing company for updates regarding work I’m paying for. I had that issue with a few other marketing companies before finally migrating over to this company. They are organized and it shows because my status report at the end of the month is always detailed and pinpoints exactly what kind of results were achieved during that specific month. So far, they haven’t missed a month. My SEO has drastically improved and I’m looking forward to running more campaigns as they continue to prove they are capable. Special thanks to Austin and Peter for being consistent and personable to do business with.
Ryan Jefferson
Ryan Jefferson
01:48 24 Jan 19
If you’re looking to explode your rankings, this is the right company for the job. I own a dog sitting business and I’m partnered with corporate partners like Rover, but despite that, I knew my business could be improved even more. I handle my own social media marketing, so I really only needed this company for Google ranking purposes. They skyrocketed me to the number 5 position in my niche and city in just 2 weeks. I was probably on the 3rd or 4th page before that, so they really worked their magic. What’s crazy to me is, this is JUST the beginning of what my business’s rankings are capable of!
Davon Phoenix
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20:51 24 Jan 19
Jess made us feel right at home with the way she handles social media marketing. She explains things well and gets results which at the end of the day is all that matters. We highly reccommend her for social media!
Melendez Mary
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09:39 30 Jan 19