Winning Local SEO Strategy For Multi Location Businesses

The internet continues to evolve. Its skills and tactics are becoming more personalized and force businesses to make an adjustment. You can make this adjustment with the right tools and understanding. It all begins with looking at how the consumer is now accessing data and the brands they want to engage with the most.

Your leads aren’t looking things up within a phone book. They’re no longer curious enough to go walking around for answers. The answers they need are in their hands and smartphones. Look no further because you’ve found a great boost to your brand. Being a business with more than one physical location gives you an advantage.

This advantage comes about through what’s called “local SEO.” This branch of SEO deals with the rank your brand gets by programing in your location. This might have been something no one considered just a few years ago. All of that has changed, and we’re going to show you how you can benefit from it. Keep reading to find out how.

What Type Of Exposure Do You Want For Your Business?

Every business has to undergo an internal analysis. You have to ask yourself a few simple questions and then be honest about what you discover. Like many professional campaigns to get your brand further exposure or more consumers, “locality” is now a prominent factor in ranking online. Make your analysis count.

Here are a few questions to ask yourself:

– Who are my main buyers: Many businesses produce products and services that seem to be right for everyone when seen at first glance. A true target audience, however, fits the description of a “poster-boy” for your offer. Should you own a skateboarding rink with a halfpipe, then you target young and adult athletes who are skateboard enthusiasts. Sure, you might get a visitor on the weekends who wants to try skateboarding out for a day, but your main buyer is identified by what you sell. This is who you should always think about.
– How much do I want to improve: Here’s where you make a decision about the expansion you’re working on. More importantly, you want to look at what you already do for your online marketing and then evaluate it in your plan for local SEO. You can start that work by going over this guide we have for you. Find out what you’re not doing, and simply fill in the gaps.

Equating Your Keywords

It’s true that we’re discussing how your local SEO can be improved today. That process begins with the groundwork. Keywords are critical in identifying your brand online for multi location businesses. This goes both ways: internet technology, like a search engine, has to judge your brand based on the words you use. Readers have to do the same based on the themes you establish.

You can establish those theme by repeating certain words, concepts and ideas. Doing so allows you to take advantage of locality but through a specific genre. Your brand needs to target a specific niche in the same manner that it needs to target a specific consumer. There are many categories for consumers to find you through.

Establishing your keyword now allows you to limit the pathways that lead directly to your multi location businesses. This helps because adding your location narrows the likely outcomes and brings your brand front and center while readers are searching online.

What Are Your Competitors Doing That Works?

Having multi location businesses means that you sell a product or service that likely has market competition for local SEO. Fundamental marketing tells us that we have to understand our competitors. This will give you insights into how you should adjust your keywords and how other companies are using location for optimization.

Look for key ways in how they’re displaying the addresses for their multi location businesses or if they’re not doing this at all. Check online to see if those locations come up on a map. The deeper you analyze your competitors this way, the greater you’ll see how your entire region is being optimized by location and for the specific industry your brand works in.

The Website: Your Basic Framework

We’ll now get to your website and speak a little about how your keywords should be used and how you can leverage your website for location. The first things you have to consider is that Web technology does what visitors do when reading your pages. They begin from the first words on down. This should help you with keyword structure.

The important areas for keywords are the titles, the subheads, the first 100 words on each page and the conclusion of your work. Your identity has to have some form of integrity. Having your brand’s keywords, which relate to your agency’s location, appear early in your content creates confirmation.

Use those concepts to then structure out each page by building a framework through your subheads that also require the placement of your keywords.

A Boost Through Online Citation

Citation is a concept that search technology like Google can understand if it’s done right. Doing it right means that you get recognized for having certain types of data published across multiple platforms. This acts as a confirmation to the identity that you build, and you will need it to gain credibility from local optimization.

Here are a few things you want conveyed on multiple pages and platforms online:

– Address:
Your multiple addresses should be used as often as possible. You also want to ensure that they are consistent and match. The appearance of these addresses, through numerous platforms, will get picked up by search technology and then gain credibility. That credibility allows the address to be signified during a user’s search.
– Contact Data:
Contact is a another source of information that you want to spread across the Web, but make sure this data is accurate and consistent.
– Business Name/Trademark:
Your business name has to also have integrity. It’s best to only share it and allow other sites to use it if they also use your trademark with proper spelling.
– Backlinking:
The reasons citation works is for the same reasons that backlinks work. Backlinks work as websites publish links that direct readers to your website, and you then get credibility for having someone link to you. You also get more credibility by having those links match with the addresses you want to optimize.

Google My Business

This Google tool is what you want to use to log in your actual business address based on GPS and camera positioning. This process requires that you begin with an account. You then want to use your account’s mapping features to find the nearest location to each of your addresses. The nearest location will appear through Google Earth.

This program uses a number of images that are captured prior and that will identity your business in a visual manner. This means that you’ll see the actual street of your business along with any other buildings and stores along that road.

– Exact Location:
Enter the exact location as an address. You’ll be provided with a cursor that may show a slightly different coordinate than what you entered even though you arrive to your location. It’s best to go along with the coordinates given by Google, for this is also the technology that will present your location when users search it.
– Images And Camera Coordinates:
Another way for you to log in your location is through setting the camera angle. Starting a Google My Business account will grant your brand a special profile that appears on Google search. This profile is special in that you’re given a separate box of information that no other business will have. This box will indicate where exactly you are on a map, and then show readers a photo of the exact location you stand on within a given street. You have to ensure that viewers are given this data by setting the camera angle yourself.

Here Are More Mapping Tools For Your To Consider:

– Waze
– Here WeGo
– Citymapper
– Bing Maps

Closing Out

Getting the exposure you need for multiple locations can be done with relative ease and by understanding the process above. Analyze your market carefully to discover how to best communicate location. You then want to ensure that you program exact addresses that will be supported by your research and citations across the Web.